If you’re considering Bing paid search advertising, you need to make sure you’re heading out of the starting gates in the right direction. There’s nothing like the experience of a Bing ads agency to guide you through the process of advertising with Bing. Every search engine is its own entity, and while Google is a major player, it’s important that you don’t neglect other avenues. That’s why it’s worth partnering with a Bing advertising agency that has specific experience with the world’s second largest search engine.
The Advantages of Bing PPC Advertising
There’s less competition across the platform of Bing when compared with Google, and those fewer competitors equate to lower costs. Costs per click (CPC) can be as much as 30% lower on Bing than when using Google advertising. So if you have budgetary constraints, Bing could be the perfect alternative.
In addition, Bing advertising can achieve higher click through rates, also due to less competition, which makes higher ad placement a real possibility. It’s simply easier to be on top of a search engine like Bing as opposed to Google.
You can also reach a different demographic when taking advantage of Bing PPC advertising, due to the fact that Bing has an older demographic. This enables you to target a different audience and get an even bigger boost on your advertising efforts when used in conjunction with Google Ads.
Get Expert Help with Bing Advertising
If you’re not sure how Bing differs from Google, or which option best suits your business when it comes to advertising, we can help you out. Our search advertising experts know all the ins and outs of each search engine and their relative benefits, allowing us to easily advise you on the best route to take for greater ROI and higher conversions. Call us today on 1300 233 444 to get started.
Our Recent Work
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