For years, SEO (Search Engine Optimisation) has primarily focused on Google rankings. But today, search is no longer confined to Google alone. People are searching everywhere—on YouTube, TikTok, Instagram, Amazon, Reddit, ChatGPT, and even inside mobile apps.
This shift has given rise to Search Everywhere Optimisation (SEO)—a strategy that ensures your brand appears across multiple platforms where users actively search for information, products, and recommendations.
In this guide, we’ll cover:
✔ What Search Everywhere Optimisation (SEO) is
✔ Why traditional Google SEO is no longer enough
✔ The top platforms where search happens today
✔ How to optimise for multi-platform visibility
✔ The best SEO strategies for Google, social media, marketplaces, and AI-powered search
By the end, you’ll have a future-proof SEO strategy that maximises visibility beyond traditional search engines.
1. What Is Search Everywhere Optimisation (SEO)?
Search Everywhere Optimisation (SEO) is the process of optimising content, products, and brand visibility across multiple search-driven platforms, not just Google.
Examples of Alternative Search Platforms:
- YouTube (Video Search)
- TikTok (Social & Visual Search)
- Amazon (Ecommerce Search)
- Instagram & Pinterest (Image & Shopping Search)
- Reddit & Quora (Community-Driven Search)
- Voice Assistants (Siri, Alexa, Google Assistant)
- ChatGPT & AI Search (Conversational Queries)
Why This Matters: If you’re only focusing on Google rankings, you’re missing out on millions of searches happening elsewhere.
2. Why Google-Only SEO Is No Longer Enough
While Google remains the dominant search engine, consumer behavior has evolved:
Key Statistics:
✔ 40% of Gen Z users now search on TikTok instead of Google (Source: Google)
✔ YouTube is the second-largest search engine in the world
✔ Amazon product searches surpass Google Shopping searches
✔ AI-powered search (ChatGPT, Bard, Perplexity) is rapidly growing
This means businesses must adapt SEO strategies beyond just ranking on Google.
✅ The Future of Search: SEO success now requires a multi-platform strategy where your brand is visible wherever users search.
3. The Top Platforms for Search Everywhere Optimisation (SEO)
Each platform has unique search algorithms that require different optimisation techniques.
3.1 Google Search (Traditional SEO Still Matters!)
✔ Optimise for E-E-A-T (Experience, Expertise, Authority, Trust)
✔ Improve Core Web Vitals & Page Speed
✔ Use structured data & schema markup
✔ Publish high-quality, in-depth content
✔ Target People Also Ask (PAA) queries
3.2 YouTube SEO (Video Search Optimisation)
📹 Why It Matters: YouTube is the second-largest search engine, and video search is exploding.
YouTube SEO Best Practices:
✔ Optimise video titles, descriptions, and tags
✔ Use timestamps & chapters for easy navigation
✔ Create engaging thumbnails & captions
✔ Leverage YouTube Shorts for mobile search
✔ Promote videos via YouTube Community & social sharing
🚀 Pro Tip: Rank for Google Featured Snippets by embedding YouTube videos into your website content.
3.3 TikTok & Instagram SEO (Social Search Optimisation)
📱 Why It Matters: Gen Z users now prefer TikTok & Instagram for discovering trends, tutorials, and product recommendations.
TikTok & Instagram SEO Best Practices:
✔ Use keyword-rich captions & hashtags
✔ Optimise video descriptions with trending search terms
✔ Engage users with Q&A and interactive content
✔ Add alt text to images on Instagram for discoverability
✔ Encourage user-generated content (UGC) for better reach
🚀 Pro Tip: Use TikTok’s “Related Searches” feature to find trending keywords.
3.4 Amazon SEO (Ecommerce Search Optimisation)
🛍 Why It Matters: 70% of online shoppers start their product search on Amazon, not Google.
Amazon SEO Best Practices:
✔ Optimise product titles, bullet points & descriptions
✔ Use backend search terms (hidden keywords)
✔ Encourage customer reviews & ratings
✔ Use high-quality images & videos
✔ Improve click-through rate (CTR) with compelling copy
🚀 Pro Tip: Use Amazon A+ Content for better engagement & conversions.
3.5 Reddit & Quora SEO (Community Search Optimisation)
💬 Why It Matters: Many users trust peer-driven platforms like Reddit & Quora over traditional search engines.
Reddit & Quora SEO Best Practices:
✔ Answer high-traffic questions related to your niche
✔ Build authority with in-depth responses
✔ Link to valuable content (without spamming!)
✔ Participate in relevant subreddits & forums
🚀 Pro Tip: Google ranks Reddit & Quora answers—so well-optimised responses can drive traffic to your site.
3.6 AI-Powered Search (ChatGPT, Google Bard, Perplexity)
🤖 Why It Matters: AI-driven chatbots provide direct answers to search queries, reducing clicks to traditional web pages.
AI Search Optimisation Best Practices:
✔ Optimise for conversational long-tail keywords
✔ Create FAQ-style content that AI search tools can summarise
✔ Build brand authority (AI tools prioritise trusted sources)
✔ Use structured data markup for better indexing
🚀 Pro Tip: AI search tools pull from high-authority sources—so building brand credibility & backlinks is more important than ever.
4. How to Build a Search Everywhere SEO Strategy
✅ Step 1: Identify Where Your Audience Searches
Use Google Analytics, social insights, and competitor research to find where your audience spends time searching.
✅ Step 2: Optimise for Multiple Search Platforms
Develop content tailored to each search engine, whether it’s Google, YouTube, Amazon, or social media.
✅ Step 3: Leverage Cross-Platform Content Repurposing
✔ Turn blog posts into YouTube videos
✔ Convert videos into TikTok & Instagram Shorts
✔ Repurpose product reviews for Amazon SEO
✔ Answer FAQ questions on Quora & Reddit
✅ Step 4: Track Multi-Platform SEO Performance
Use Google Search Console, YouTube Analytics, TikTok Insights, and Amazon Reports to track visibility across multiple platforms.
Multi-Platform SEO Checklists
Google SEO Checklist (Core SEO Fundamentals)
✔ Optimise for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
✔ Use structured data markup to improve rich snippets & featured snippets.
✔ Improve Core Web Vitals (Page Speed, Interactivity, Stability).
✔ Optimise for voice search by using long-tail, conversational keywords.
✔ Focus on People Also Ask (PAA) queries for additional rankings.
YouTube SEO Checklist (Video Search Optimisation)
✔ Include target keywords in video titles, descriptions, and tags.
✔ Add timestamps & chapters to improve search rankings.
✔ Use custom thumbnails to increase click-through rates (CTR).
✔ Create engaging YouTube Shorts to rank for mobile-first search queries.
✔ Promote videos using YouTube Community & social sharing.
✅ Pro Tip: YouTube videos can rank on Google SERPs, driving dual-channel traffic.
TikTok & Instagram SEO Checklist (Social Search Optimisation)
✔ Use search-optimised captions with trending keywords.
✔ Leverage TikTok’s “Related Searches” feature to find popular queries.
✔ Add alt text & image descriptions on Instagram for better discoverability.
✔ Post Q&A-style videos answering common industry-related questions.
✔ Engage users with interactive content & polls to boost reach.
✅ Pro Tip: Instagram & TikTok posts appear in Google search results, so optimise descriptions with relevant keywords.
Amazon SEO Checklist (Ecommerce Search Optimisation)
✔ Use keyword-rich product titles with benefits.
✔ Optimise bullet points & descriptions for readability & search visibility.
✔ Add high-resolution product images & videos to boost CTR.
✔ Encourage customer reviews to improve Amazon rankings.
✔ Use backend search terms (hidden keywords) for added visibility.
✅ Pro Tip: Amazon’s A9 algorithm prioritises conversion rate, so focus on reviews & sales performance.
Reddit & Quora SEO Checklist (Community Search Optimisation)
✔ Identify high-traffic, niche-related questions.
✔ Answer with value-driven, long-form responses (not just links).
✔ Engage in subreddits & relevant Quora communities.
✔ Link to your content naturally without being spammy.
✔ Monitor Google for ranked Reddit & Quora pages, then contribute to those threads.
✅ Pro Tip: Google ranks Reddit & Quora answers high in SERPs, making them a great SEO opportunity.
AI-Powered SEO Checklist (ChatGPT, Bard, Perplexity)
✔ Optimise for conversational, long-tail queries.
✔ Format content in FAQ-style, as AI models favor structured responses.
✔ Build high-authority backlinks, as AI search tools pull from trusted sources.
✔ Use schema markup & structured data to improve visibility in AI-generated answers.
✔ Create AI-specific landing pages optimized for predictive search queries.
✅ Pro Tip: AI-generated search engines prioritize content from trusted brands, so focus on brand credibility.
The Future of SEO: AI & Search Everywhere Optimization
How AI Search Works:
✔ AI tools (ChatGPT, Bard, Perplexity) generate direct answers to search queries.
✔ AI-driven search reduces clicks to traditional web pages.
✔ AI tools pull data from authoritative sites, structured data, and FAQs.
How to Optimise for AI Search Engines:
✔ Create AI-Optimised Content – Focus on clear, concise, FAQ-driven content.
✔ Use Schema Markup – AI prefers structured data for extracting information.
✔ Build Authority & Backlinks – AI search prioritizes authoritative brands.
✔ Optimize for Conversational Queries – Target how people ask questions in real life.
The SEO Shift:
Traditional search engines rely on rankings, while AI-driven search delivers direct answers—making brand authority more critical than ever.
Final Thoughts: The Future of Search Everywhere Optimisation
The search landscape is evolving. Brands that rely solely on Google SEO risk falling behind. By implementing a Search Everywhere Optimisation (SEO) strategy, you can:
✔ Expand your reach beyond Google
✔ Diversify traffic sources across multiple search platforms
✔ Future-proof your business in the AI-driven search era
🚀 Ready to dominate search everywhere? Contact us today for a multi-platform SEO strategy!
