Your company can be a marketing powerhouse. As your partner and guide, 23 Digital combines award winning creativity with strategic media buying to get noticed and be remembered. 23 Digital is tenacious, agile and ready to achieve massive growth for your company.
Partnering with our performance marketing agency immediately injects dynamic growth into your company. Everything we do is custom designed to add value and boost growth. Our team members also have the ability to execute large projects as well as detail-oriented smaller tasks.
For a fresh perspective on brand building and demand generation, let’s chat.
23 Digital supplies the expertise, energy and resources needed to master your competitive landscape.
Establish KPIs and continually track and optimise ad campaigns.
Grow with the current and future ad landscape. Never be surprised and caught off-guard again.
Unlike other agencies, we're not afraid to talk about ROI or ROAS.
Our digital performance marketing agency can help you build, launch and measure campaigns from concept to conversions.
We bring raw emotional investment to all of our partnerships, which translates into relatable ad campaigns for your company.
Our approach to performance marketing is focused on delivering results for our clients. Our process includes the following steps:
Before you can measure the success of any campaign, it’s important to establish your campaign goals. Whether generating brand awareness or selling products, setting goals prior to launch is the very basis of digital performance marketing.
Many ad platforms require you to establish goals before creating ads or setting up campaigns. Your campaign goals determine where your ads are shown, who they’re shown to and other factors vital to success.
The most popular digital marketing goals are:
Once we’ve established your goals with you, we’ll use ad platforms to create B2C or B2B performance marketing campaigns that target those specific goals.
In performance marketing, it’s wise to diversify the channels you use, rather than focusing exclusively on one channel. This helps spread campaign exposure and reach, broadening the chances for success. Whether it’s affiliate marketing, native advertising or social media platforms, we look for channels that specialise in your conversion type and where you’re most likely to find your target audience.
By diversifying on different social media networks, for example, or broadening from simple display ads to native advertising, we can massively increase your potential reach and expose your performance campaigns to a much wider audience.
A lot of the work of performance marketing goes into creating campaigns – identifying the target audience, understanding their pain points and desires, and crafting ads and messaging to address their needs and grab their attention.
The more we understand your target audience and how the product or service can appeal to them, the easier it will be to create the best ad images and headlines, design and scheduling. And of course, the technical aspect of the campaigns, such as ad sizes, copy character limits and acceptable images, will also depend on the particular platform or channel we’re using.
The real work kicks in post-launch. Performance campaigns begin to generate data the moment they’re up and running. It’s up to the marketer to optimise individual campaigns for performance across all channels in use.
Our performance marketing agency will keep track of analytics and metrics to determine which sources of traffic are performing best, then allocate ad funds accordingly. Performance marketing campaigns can be used not just to grow sales, but also to identify your best channels, audiences and campaign objectives to increase your return on investment.
Like with any marketing campaign, there are some potential challenges and pitfalls that can come with performance marketing.
These may include:
One way to reduce potential problems at the outset is to focus your resources on high-quality advertising networks and platforms, where issues like brand safety and data privacy are handled responsibly and reliably.
A defining element of performance marketing is ROI (return on investment) – every activity and action is measured, reported and analysed against pre-defined KPIs. This is how the campaign results can be understood and optimised in order to improve performance.
CPM stands for Cost Per Mille, or Cost Per Thousand, and it’s the cost the advertiser pays for 1000 impressions of a digital ad. In other words, it’s the price for every 1000 times an ad is shown to viewers. CPM does not measure an action taken by viewers; it only determines the price of getting the ad shown. Some performance marketers are focusing less on CPM and more on metrics that have a concrete, action-based meaning.
Cost Per Click denotes the price paid for every time a viewer clicks on an ad. CPC is a better indicator of engagement than CPM, because the viewer has taken an action and actually clicked on the ad. A higher CPC usually means that the value of the conversion is higher. For example, a luxury car brand might set a higher CPC, thereby targeting a much smaller audience of high potential customers who are likely to buy an expensive car.
CPA stands for Cost Per Action, and it measures campaign performance according to a specific desired action you want the target audience to take, such as downloading an eBook, signing up or subscribing, purchasing an item or taking some other action. In performance marketing, the action taken by potential customers is considered the most important tangible and measurable result, so CPA is one of the most important and popular metrics.
This metric concentrates on the predicted “Lifetime Value” of an individual customer during their entire relationship with the brand or company. LTV estimates the expected spend of acquired customers based on their ongoing activity, using advanced methods like predictive analytics. Thanks to increasingly sophisticated measurement capabilities, LTV is fast becoming a popular metric, as it helps marketers plan their overall strategies towards the ultimate goal of boosting ROI.
Cost-Per-Lead, or CPL, is a digital marketing pricing model whereby the advertiser pays a pre-established price for each lead generated. The CPL pricing model is commonly employed by direct response marketers and brand marketers who are building a newsletter list, customer acquisition program or rewards program. Some businesses rely on CPL marketing to connect with customers who are particularly passionate about their brand, products or even a social cause.
The cost per sale (CPS), also known as the pay per sale, is a metric used by advertising teams to determine the amount of money paid for every sale generated by a specific advertisement. While cost per sale can be applied to all advertising campaigns – including TV and radio ads, prints and billboards – it’s most effective and accurate when measured for digital advertising, as an ad’s performance can be broken into small details such as clicks and page reads.
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Performance marketing is a type of marketing that focuses on achieving specific business objectives, such as increasing sales, generating leads or driving website traffic. In digital performance marketing, advertisers pay for specific results rather than for ad impressions or clicks.
Performance marketing works by setting specific business objectives, such as increasing sales or generating leads. Advertisers then use a variety of marketing channels, such as search engine marketing, social media advertising or affiliate marketing, to drive traffic to their website or landing pages. The marketing campaigns are designed to deliver specific actions, such as purchases or sign-ups, which are then tracked and measured.
Performance marketing offers several benefits, including increased efficiency, lower costs and improved performance. By focusing on specific business objectives, advertisers can make the most of their marketing budget and drive better results. Performance marketing also offers greater transparency and accountability, as advertisers only pay for results that are delivered.
Traditional advertising focuses on building brand awareness and driving traffic rather than on achieving specific business objectives. In traditional advertising, advertisers pay for ad impressions or clicks, regardless of whether they lead to conversions or sales. In contrast, performance marketing focuses on delivering specific results, such as sales or leads, and advertisers only pay for the results that are achieved.
There are several types of performance marketing, including search engine marketing, social media advertising, affiliate marketing and influencer marketing. Advertisers can choose the type of digital performance marketing that best fits their business objectives and target audience.
When choosing a performance marketing agency, it’s important to look for an agency that has experience and expertise in performance marketing, as well as a track record of delivering results for their clients. Advertisers should also look for an agency that offers transparent reporting, a commitment to continuous optimisation and improvement, and access to a wide range of marketing channels.
A performance marketing agency measures success by tracking and analysing specific business objectives, such as sales, leads or website traffic. The agency will use metrics such as return on investment (ROI), cost per acquisition (CPA) and conversion rate to track the performance of the marketing campaigns and to make real-time adjustments to ensure campaigns are delivering the best possible results.
Book a call to learn more about how our digital marketing agency can take your business to the next level. We offer no lock-in contracts, unified reporting and expert advice.
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"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
