Social media is by no means a new phenomenon. It is, however, a crucial ingredient when it comes to marketing for your business. Social media has the potential to generate such benefits as…
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News, views and experts opinions from our team
Instagram Hides Likes in Australia
Thursday the 18th July 2019 marked the rollout of a significant change in the operation of social media giant Instagram. Any digital agency in Melbourne can tell you that this platform is known…
3 Web Design Basics You Need to Get Right
Is the look of your website putting off customers and clients ready to commit to your product or service? If you’re suffering from a high bounce rate, or a low number of online leads, your web…
How to Give Your SEO a Boost for the New Financial Year
Is your company website a little slow? Well, that’s a cross against you in the eyes of the all-powerful Google. In order to please Google and rank well, you need to get on board the express…
5 Common SEO Mistakes Made by eCommerce Websites
From the outside, it would seem that SEO is completely forgotten about by eCommerce websites. Given that so many business owners seem to struggle with optimising their eCommerce websites for…
What You Need to Know About Google’s June 2019 Core Update
From time to time, Google updates the operation of its search engine and releases information about how to best optimise websites for any changes made. On June 4th, a new update known as the June…
6 Tips for Writing Engaging & Effective SEO Content
When most people think about SEO, they think about search engine monoliths like Google and how to ‘outsmart’ them. They often forget the most crucial aspect of any SEO content strategy: the…
3 Major Benefits of Digital Marketing
Yeah, yeah, you’ve heard it all before – traditional marketing tactics are on their way out and digital marketing is the way of the future. Why does everyone keep saying this? Well, it’s not…
3 Digital Trends to Keep Your Eye On
3 Digital Trends to Keep Your Eye On Every year, there’s a new must-have thing; a new technology, a new tool, or a new theory of marketing. And every year, audiences become more tired of…
The Fallout from the Google Core Algorithm Update March 2019
March 12 saw Google release a core algorithm update, the first of several expected for 2019. Online chatter preceded the release in the days prior, and it was confirmed by Google on March 14….
What to Consider When Building a Website
Keeping certain considerations near the top of your mind is vital when you’re building a website for your business and you want to get positive results. Rather than taking random steps and…
How SEO Can Help Grow Your Small Business
Let’s get straight to the point: creating a successful website for a small business can be a challenge. In addition to coming up with an outstanding website design, you also have to use SEO…
How Good Web Design Can Increase Business Value
In a sense, your website is like a home that’s up for sale. If the home is functional and aesthetically pleasing, it’s going to attract a large number of potential buyers. Similarly,…
Understanding the Importance of Social Media Marketing
Struggling to understand the purpose of Social Media Marketing? Maybe you’ve tried explaining it to your boss, co-workers or business partner. Or perhaps you need some brushing up on the…
Recent Changes to Google AdWords
As some of you may have noticed when logging into your (formerly known as) Google AdWords account recently, the tech giant has undergone some pretty extensive rebranding. In fairness, it’s long…
3 Fundamental Considerations for Successful Web Design
A company’s web design and online presence is the window that provides visitors with an insight into a business and its professionalism. For this reason, many businesses contact a professional…