At 23 Digital, our Shopify SEO services start with a detailed website audit to identify opportunities. As a leading Shopify SEO agency, we optimise site structure, content, and keywords to improve rankings and drive targeted traffic. With customised Shopify SEO optimisation, we help your store attract the right audience, boost visibility, and increase conversions.
At 23 Digital, a trusted Shopify SEO agency, we prioritise an organic and risk-free approach to optimise your eCommerce store effectively. Our process ensures a seamless and secure experience, delivering results that benefit both your business and your customers.
Our Shopify SEO services are designed to get your product pages ranking in the top ten organic search results. With a focus on user experience, we follow a comprehensive Shopify SEO checklist that aligns with the latest search algorithm updates. By creating fast, secure, and user-friendly websites, we help your Shopify store achieve higher rankings, attract more traffic, and convert visitors into loyal customers.
In order to make improvements and focus energy on the right areas, we undertake a detailed Shopify SEO audit to identify hidden opportunities and design a roadmap for your success online.
The way your catalogue is structured is crucial to not only your shopping experience, but also your SEO value. We ensure the site architecture of your eCommerce store is simplified and structured properly.
On-page and technical Shopify SEO optimisation is the process of updating pages on your websites to improve your content, site structure, site speed, images, rankings, user experience and domain authority.
Customer attention spans are short. To keep your customers engaged, our Shopify SEO agency can help you imagine, build and deliver content marketing strategies that are unique and perhaps unexpected.
The top results on Google have an average of 3.8x more backlinks than their competitors. We do a proper competitor link analysis and create a strategy to rank your website higher.
Whether you need on-page SEO, technical SEO or content marketing, we can provide monthly Shopify SEO services. We’ll implement a custom Shopify SEO strategy plan to increase relevant site traffic so you start selling more products.
Keyword research is the foundation of every Shopify SEO campaign. As leaders in Shopify SEO in Melbourne, Sydney and beyond, we can help you choose the right keywords for your eCommerce product and category pages. Our process follows a 5-point Shopify SEO checklist to identify the best keywords for your eCommerce site:
Site architecture – or how the pages on your site are organised and arranged – is an important consideration for any site. With that many pages, it’s critical that your site architecture makes it easy for users and search engines to find all of your pages. We follow three golden rules for your Shopify SEO site architecture:
Once we have your site architecture all set up, it’s time to optimise your category and product pages. For most eCommerce sites, these two types of pages generate the lion’s share of traffic and sales.
This makes sense if you think about it: someone searching for “red Nike running shoes size 10” is much closer to making a purchase than someone searching for “buy shoes online”.
In addition to implementing a keyword strategy and setting up on-page SEO, ensuring that your off-page Shopify SEO is on point is crucial to your SEO value and rankings. Implementing backlinks from high domain authority websites to your website will improve your rankings more than any other ranking factor.
It doesn’t matter how great you are at running Google Search campaigns: you will inevitably reach a point of diminishing returns. You’ve tested every keyword and landing page strategy under the sun, and the big wins on search are simply exhausted. It’s time to consider the Google Display Network to drive more conversions (which we just so happen to do in tandem with our search strategies to avoid stale growth periods).
At 23 Digital, we are your trusted Shopify SEO agency, dedicated to helping businesses optimise their online stores for maximum visibility and conversions. Our tailored Shopify SEO services are designed to enhance your store’s rankings, drive organic traffic, and boost sales. As a leading Shopify SEO company, we leverage cutting-edge strategies and tools to ensure your store outperforms the competition. With a team of seasoned Shopify SEO experts, we bring in-depth expertise to every project, offering a comprehensive Shopify SEO service that includes keyword optimisation, technical SEO, and performance tracking to deliver measurable results. Choose 23 Digital for a partner that is committed to your success.
We want to deliver the best Shopify SEO results for your business, so if there’s a super-creative idea or some SEO tips that we think will improve your rankings or conversions, we’ll try them. Every member of our team is actively encouraged to think, experiment and deliver Shopify SEO services that go beyond the brief.
We talk to you throughout our Shopify SEO audit and strategy process to determine what’s right, bring new ideas to the table and create something that delivers above and beyond your expectations. We believe every business should be heard, and it’s our job to make sure your story is shouted from the rooftops.
This isn’t just a job to us; we’re all passionate about what we do and always strive to perfect our skills and our Shopify SEO service offering. We take an agnostic approach to technology, ensuring we use what’s right for you both now and in the future. Expect creative ideas you haven’t seen before and technology you didn’t know existed.
While you can try the latest SEO gimmicks, any traffic boosts you gain aren’t likely to last because Google updates its algorithms frequently. Our Shopify SEO services focus on long-term strategy while boosting quick wins on long tail keywords. We have a track record of maintaining our clients results even after numerous Google algorithm updates.
While you can try the latest SEO gimmicks, any traffic boosts you gain aren’t likely to last because Google updates its algorithms frequently. Our Shopify SEO services focus on long-term strategy while boosting quick wins on long tail keywords. We have a track record of maintaining our clients results even after numerous Google algorithm updates.
We measure our success by the success of our clients, which is why we developed Lead Magnet. This powerful lead tracking tool lets our clients see the results of our Shopify SEO optimisation in real-time. We don’t settle for anything less than exceptional ROI for our clients.
Unlock the potential of your Shopify store with our complimentary website audit. Our expert team will thoroughly analyse your website's performance, SEO, user experience, and more. Discover valuable insights and actionable recommendations to enhance your store's visibility, traffic, and conversions.
We’ve helped eCommerce sites across a range of industries to improve their traffic, rankings and revenue. We customise our SEO and content strategy to our clients’ unique verticals, so you can outrank your competitors and get your products in front of potential customers for the long-term. Take a look at our case studies to see how we’ve transformed eCommerce sites into revenue and sales machines.
At 23 Digital, we know eCommerce SEO. That’s why we partner with BigCommerce users to accelerate their online sales, fast. Drive more sales to your eCommerce store with the power of BigCommerce SEO.
WooCommerce SEO (search engine optimisation) is essential for any successful eCommerce business operating a WooCommerce store.
Drive more customers to your Magento store, raise your brand awareness and accelerate your business growth with our Magento SEO service.
Looking for a reliable Shopify SEO agency in Melbourne? At 23 Digital, we specialise in crafting bespoke SEO strategies tailored to Shopify stores, helping businesses improve their online presence and achieve measurable growth. With our in-depth understanding of the Melbourne market and expertise in e-commerce SEO, we optimise your Shopify store to rank higher on search engines, drive targeted traffic, and boost conversions. Our localised approach ensures your store is perfectly positioned to attract customers in your area while also expanding your reach to a global audience.
As a trusted Shopify SEO agency, we offer end-to-end solutions, including keyword research, on-page optimisation, technical SEO, and performance analysis. Our team of seasoned experts takes a data-driven approach to identify opportunities and implement strategies that deliver tangible results. Whether you’re a startup or an established brand, we partner with you to unlock your store’s full potential. Choose 23 Digital for your Shopify SEO needs and experience the difference of working with Melbourne’s e-commerce SEO specialists.
Looking for a professional Shopify SEO agency in Sydney to boost your online store’s visibility and drive more sales? At 23 Digital, we specialise in helping Sydney-based businesses optimise their Shopify stores to achieve top rankings on search engines. With a tailored approach to e-commerce SEO, we ensure your Shopify store is primed to attract local and global audiences, delivering measurable results through increased traffic and conversions. Our expertise in keyword optimisation, content strategy, and technical SEO ensures your store stays ahead in the competitive Sydney market.
As a leading Shopify SEO agency, we combine industry best practices with innovative techniques to help businesses of all sizes grow their online presence. From comprehensive audits to ongoing performance tracking, our team of Shopify SEO experts provides end-to-end solutions to maximise your store’s potential. Whether you’re a small business or a large enterprise, partnering with 23 Digital means gaining a strategic partner dedicated to your success. Let us help your Shopify store stand out in Sydney’s thriving e-commerce landscape.
At 23 Digital, we offer expert Shopify SEO services in Brisbane, helping e-commerce stores achieve top rankings, increased traffic, and higher sales. As a trusted Shopify SEO agency in Brisbane, we specialise in creating data-driven strategies that align with your business goals and cater to the unique demands of e-commerce businesses. Our team of Shopify SEO experts in Brisbane focuses on enhancing your store’s visibility by optimising product pages, streamlining navigation, and improving technical SEO to deliver a seamless user experience.
Whether you’re a small business or a large enterprise, 23 Digital is the Shopify SEO company in Brisbane you can rely on to elevate your online presence. From keyword optimisation to ongoing performance monitoring, we ensure your Shopify store stands out in Brisbane’s competitive e-commerce landscape. Let us partner with you to unlock your store’s full potential and drive sustainable growth with our comprehensive Shopify SEO services. Choose 23 Digital for a results-oriented approach to Shopify SEO in Brisbane.
At 23 Digital, we are your trusted partner for Shopify SEO services in Perth, helping e-commerce businesses optimise their online stores for maximum visibility and growth. As a leading Shopify SEO agency, we specialise in creating customised SEO strategies tailored to meet the unique needs of Perth-based businesses. From improving your store’s rankings to driving organic traffic and boosting conversions, our team of Shopify SEO experts ensures your store stands out in a competitive market.
Our comprehensive Shopify SEO services include keyword research, on-page and technical SEO optimisation, and performance tracking to deliver measurable results. Whether you’re a startup or an established e-commerce brand, 23 Digital is the Shopify SEO company you can rely on to achieve sustainable growth. With a deep understanding of the Perth market, we focus on helping your business connect with local and global audiences, driving success through innovative and proven SEO strategies. Partner with 23 Digital to unlock your Shopify store’s full potential today.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. Highly recommend.
Highly recommended. Very friendly, fast and effective customer service. Always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. Highly recommended!!
I was recommended to 23 Digital by a friend and now I happily recommend them!!!! I came to them knowing nothing about SEO, and immediately felt comfortable with them. Leneila quickly versed herself in my niche industry and went over and above to come up with the correct keywords and script changes to my website to maximise traffic. In just over 4 months I went from middle of page 3, to page one number one on a Google search of my skill / industry!
Amazing SEO results from Sapan and Ashish at 23 Digital. They are so professional, passionate, helpful and friendly. I have been working with 23 Digital for almost 10 years and the results are excellent. Almost every keyword for my business Spitting Image Catering is ranking first on Google. Any queries that I have are responded to quickly and efficiently. I highly recommend them.. thanks team !!
My company has been with 23 Digital for over 3 years now and we have had great results and excellent service. 23 Digital are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks, guys!
We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
I have been working with 23 Digital for nearly 10 years now we have built the Grass Solutions Website from ground up and recently developed our Shop online System. I employ 23 digital for SEO and management of Ad Words. 23 Digital have not contributed to the growth of our business from the creation of our online shopfront. Highly recommend.
Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
Hi, We have been working with 23 Digital for our marketing solutions for the past year and they have really helped us. Neeraj and his team have made themselves available anytime that we needed them. It’s always great to have people with a vast knowledge and who are willing to help you in the best way they could.
Kaushala from 23 Digital is simply amazing! She’s super friendly, honest, dedicated, knowledgeable and highly experienced in digital marketing. I would highly recommend her to anyone who is after a reliable marketing executive. Keep up the good work 23 Digital. Kaushala is one of your greatest assets!
The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquiries, our email gets contact enquiries we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
I have been using 23 Digital for just over a year now, they handle all of my advertising from SEO, Google Ads & Social media. I was very unsure of any company in this industry as there is a lot on the line when you spend money advertising, but 23 Digital have made a lot happen for my business so I can’t be happier – they have built up trust with me and will handle all of my advertising for years to come – highly recommend.
We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
eCommerce search engine optimisation or Shopify SEO is a set of optimisation techniques that enable your website to rank higher in search results. SEO for eCommerce enables you to appear in more relevant search results, which enables you to drive more traffic, leads and sales to grow your store online.
You may be wondering, why should you invest in a Shopify SEO strategy? Here are four reasons why Shopify SEO matters for online stores – including at the local SEO eCommerce level:
Shopify SEO services provide your online business with professional, specialised optimisation services for your eCommerce website. These services, compared to traditional SEO services, focus on eCommerce-specific tactics, like using product markup to improve your website’s visibility in search results.
Prices for Shopify SEO services vary depending on the Shopify SEO agency and their service plans. At 23 Digital, our SEO services for eCommerce websites can cost between $3500 and $25000 per month depending on how aggressive you would like to be. We also offer custom pricing for larger online stores.
Shopify SEO, like traditional SEO, can take several months to show results. In most cases, you can expect to see results such as increased rankings after three to six months. This three to six month wait is why most Shopify SEO services require a commitment of a few months.
23 Digital isn’t your typical Shopify SEO agency. We’re a full-service eCommerce marketing company that’s passionate about what we do – and it shows in our partnerships with thriving eCommerce businesses from various industries. eCommerce businesses choose us for the following reasons:
Any online Shopify store can use Shopify SEO services. At 23 Digital, our experience providing SEO services to eCommerce websites spans more than 15 years. We’ve also partnered with clients that use a range of other eCommerce platforms, including Magento, BigCommerce and WooCommerce.
Shopify SEO or search engine optimisation (SEO) involves optimising your Shopify website around specific keywords to rank higher in search results, such as Google.
Why should you care?
Shopify SEO is an increasingly important aspect of digital marketing and presents a real opportunity for companies across the world.
A Shopify SEO audit evaluates your online store’s technical performance, search visibility and content to identify opportunities for improving organic rankings, traffic and sales.
Unlike a general website audit, a Shopify SEO audit examines eCommerce-specific factors that influence how search engines discover and rank your products and collections.
At 23 Digital, our Shopify SEO auditing approach focuses on several key areas:
Technical SEO: Crawlability, indexation, site speed and structured data.
Product and collection pages: Keyword targeting, metadata and content quality.
Site architecture: Collection hierarchy, internal linking and navigation.
Duplicate content: Product variants, canonical URLs and filtering issues.
Competitor analysis: Organic visibility and keyword opportunities.
Our Shopify SEO specialists use these findings to develop a prioritised optimisation roadmap focused on improving your store’s organic performance and commercial outcomes.
Shopify SEO services help eCommerce businesses attract customers who are actively searching for their products, creating opportunities to increase organic sales without relying exclusively on paid advertising.
An effective Shopify SEO strategy targets commercially relevant keywords across product pages, collection pages and supporting content.
For example, a retailer selling running shoes can optimise collection pages for broader purchasing searches while targeting specific brands, models and product features on individual product pages.
At 23 Digital, our Shopify SEO agency connects organic search optimisation with eCommerce performance. We prioritise keywords and website improvements based on search intent, product demand, competition and potential revenue contribution.
Our approach also considers conversion optimisation, helping ensure customers arriving through organic search can find relevant products and complete purchases.
The objective is sustainable organic revenue growth, supported by measurable improvements in qualified traffic and conversions.
Shopify collection pages are important for attracting customers searching for product categories, brands and specific product types. Optimising these pages helps search engines understand your product range and match relevant collections with commercial searches.
Effective Shopify SEO services involve researching category-level keywords, improving collection titles, writing useful descriptions and strengthening internal linking between related products and collections.
Technical considerations are equally important, including pagination, canonical tags, faceted navigation and ensuring valuable collection pages can be indexed.
At 23 Digital, our Shopify SEO specialists assess how your collections are structured and identify opportunities to improve visibility for high-intent searches.
We also consider the customer experience, ensuring collection pages make products easy to discover, compare and purchase.
Our Shopify SEO approach prioritises collection pages with strong commercial potential, helping attract relevant organic traffic and support eCommerce revenue growth.
Duplicate content can become a challenge for Shopify stores, particularly when products appear across multiple collections or have numerous variations in size, colour and other attributes.
Shopify automatically implements canonical tags in many situations, but larger or heavily customised stores may require additional technical SEO management.
An effective Shopify SEO strategy examines product URLs, variant handling, collection paths and canonicalisation to ensure search engines can identify the preferred version of each page.
At 23 Digital, our Shopify SEO services include reviewing duplicate content issues and identifying opportunities to consolidate ranking signals.
We also assess whether individual product variations deserve dedicated landing pages based on customer search demand.
By addressing duplication and indexation issues, our Shopify SEO specialists help search engines understand your catalogue more effectively and focus crawling and indexing on pages with genuine organic search value.
Shopify SEO can support your product visibility across Google’s organic shopping experiences, including free product listings and product-rich search results.
While Google Shopping advertising requires a separate paid media strategy, organic product visibility can benefit from accurate product information, appropriate structured data and well-optimised product pages.
Important considerations include product titles, descriptions, pricing, availability, images and product identifiers such as GTINs.
Connecting Shopify with Google Merchant Center can also help Google access structured product information, provided your store meets the relevant requirements.
At 23 Digital, our Shopify SEO agency considers how organic search optimisation and product feed quality contribute to eCommerce discoverability.
Our Shopify SEO services focus on improving the information search engines use to understand and display products, helping customers discover relevant items throughout their purchasing journey.
Website performance is an important consideration for Shopify SEO because slow-loading pages can affect customer experience, search performance and conversion rates.
Shopify stores may experience performance issues caused by oversized images, third-party applications, excessive JavaScript, theme customisations or inefficient page templates.
Core Web Vitals measure important aspects of user experience, including loading performance, responsiveness and visual stability.
At 23 Digital, our Shopify SEO specialists assess website performance to identify issues that may affect organic search visibility and customer engagement.
Our Shopify SEO services can include recommendations for image compression, application reviews, theme optimisation and improvements to resource loading.
We prioritise changes that balance technical performance with essential eCommerce functionality.
Improving website speed can make your store easier to navigate, reduce customer frustration and support a stronger shopping experience across mobile and desktop devices.
Shopify SEO can help smaller and mid-sized eCommerce businesses compete with established retailers by targeting relevant searches where they have opportunities to build organic visibility.
Larger competitors often dominate broad product categories, but smaller stores can compete through specialised collections, detailed product information and content addressing specific customer requirements.
An effective Shopify SEO strategy identifies commercially valuable keywords where competition is achievable and customer purchasing intent is strong.
At 23 Digital, our Shopify SEO agency conducts competitor analysis to understand which retailers dominate relevant search results and where opportunities exist.
Our Shopify SEO services combine technical optimisation, keyword research, content development and authority building to strengthen your store’s organic presence.
Rather than pursuing traffic volume alone, we focus on attracting relevant customers who are more likely to purchase, helping your business develop a more commercially valuable organic search channel.
Measuring the return on investment from Shopify SEO requires understanding how organic search contributes to website traffic, customer acquisition, transactions and revenue.
Keyword rankings provide useful visibility indicators, but commercial performance is equally important when evaluating an eCommerce SEO campaign.
At 23 Digital, our Shopify SEO approach considers several performance metrics:
Organic revenue: Sales attributed to organic search traffic.
Organic conversions: Purchases generated from unpaid search visits.
Keyword visibility: Rankings for commercially relevant product and category searches.
Conversion rate: The percentage of organic visitors completing purchases.
Customer acquisition: New customers acquired through organic search.
We use platforms such as Google Analytics 4 and Google Search Console to assess SEO performance.
Our Shopify SEO services focus on connecting optimisation activities with measurable business outcomes, helping retailers understand how their investment contributes to long-term eCommerce growth.
Yes. Shopify SEO services can help businesses protect existing organic visibility when migrating from another eCommerce platform, changing website themes or redesigning their Shopify store.
Website migrations introduce SEO risks, particularly when product URLs, collection structures, internal links or important content change.
Without proper planning, these changes can result in broken links, lost rankings and reduced organic traffic.
At 23 Digital, our Shopify SEO specialists consider search performance throughout the migration process, including URL mapping, 301 redirects, metadata preservation and technical SEO validation.
We also assess opportunities to improve site architecture and content during the transition.
Following launch, ongoing Shopify SEO monitoring helps identify crawling issues, indexing changes and unexpected traffic declines.
Our combined Shopify development and SEO capabilities allow us to consider technical implementation alongside organic search requirements throughout the migration process.
Shopify SEO can support product discoverability across AI-powered search experiences, including Google AI Overviews, ChatGPT and other platforms customers use to research products and compare retailers.
AI search introduces additional opportunities for eCommerce brands to appear during product discovery, particularly when customers ask detailed questions about product suitability, features and alternatives.
Strong Shopify SEO foundations remain important, including accessible product information, accurate structured data, informative collection pages and credible brand references.
At 23 Digital, our Shopify SEO services can incorporate AI search optimisation to help retailers strengthen their visibility across traditional and emerging search experiences.
This includes reviewing product content, researching conversational search behaviour and identifying opportunities to improve brand authority.
While AI platforms independently determine which products and businesses to reference, effective Shopify SEO can improve the accessibility and usefulness of your product information.
Book a call to learn more about how our digital marketing agency can take your business to the next level. We offer no lock-in contracts, unified reporting and expert advice.
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"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
