Achieve Your Goals with a Leading eCommerce SEO Agency Services

eCommerce search engine optimisation or eCommerce SEO is a set of optimisation techniques that enable your website to rank higher in search results. SEO for eCommerce enables you to appear in more relevant search results, helping to drive more traffic, leads and sales to grow your store online.

You may be wondering, why should you invest in eCommerce SEO services? Here are four reasons why eCommerce SEO matters for online stores – including at the local SEO eCommerce level:

• You help people discover your brand: If someone isn’t familiar with your brand, eCommerce SEO is a great way to help them discover you. You appear in more search results, which helps more people discover your brand.
• More people find your products: People actively search for products your eCommerce business offers. By investing in eCommerce SEO services, you can help increase product visibility and brand recognition.
• Provide a better experience for your audience: Investing in eCommerce SEO enables you to provide a better user experience for your audience. You must optimise your site to rank higher in search results, which in turn helps you provide a better experience for your audience. A more positive user experience leads to positive brand association and more sales.
• Increase sales: When leads find your products in search, they take the time to check them out and see if they’re a good fit. By ranking in relevant search results, you attract leads that are more likely to turn into sales for your business.

eCommerce SEO services provide your online business with professional, specialised optimisation services for your eCommerce website. These services, compared to traditional SEO services, focus on eCommerce-specific tactics to improve your website’s visibility in search results.

Prices for eCommerce SEO services vary depending on the eCommerce SEO agency and their service plans. At 23 Digital, our SEO services for eCommerce websites can range between $3500 to $25000 per month depending on how aggressive you would like to be. We also offer custom pricing for larger online stores.

eCommerce SEO, like traditional SEO, can take several months to show results. In most cases, you can expect to see results such as increased rankings after three to six months. This three to six month wait is why most SEO services for eCommerce websites require a commitment of a few months.

23 Digital isn’t your typical eCommerce SEO consultant. We’re a full-service eCommerce marketing company that’s passionate about what we do – and it shows in our partnerships with thriving eCommerce businesses from various industries. eCommerce businesses choose us for the following reasons:

• Decades of experience
• Industry-leading eCommerce SEO experts who know their game
• Maximum transparency
• Personalised eCommerce SEO services
• Proven track record

Any online store can use eCommerce SEO services. At 23 Digital, our experience with providing SEO services for eCommerce websites spans more than 15 years. We’ve also partnered with clients that use a range of eCommerce platforms, including Magento, Shopify, BigCommerce and WooCommerce.

Magento SEO or search engine optimisation (SEO) involves optimising your Magento website around specific keywords to rank higher in search results, such as Google.

Why should you care?

• Magento SEO drives 1000%+ more traffic than organic social media.
• Organic search drives 53.3% of all website traffic.
• 23.6% of eCommerce orders originate from organic search.

Magento SEO is an increasingly important aspect of digital marketing and presents a real opportunity for companies across the world.

Shopify SEO or search engine optimisation (SEO) involves optimising your Shopify eCommerce store around specific keywords to rank higher in search results.

Shopify has many SEO features out of the box, but it also has a few flaws you’ll need to be aware of. Our eCommerce SEO company can guide you to leverage the built-in Shopify SEO functionality and use a little customisation to make your Shopify store more SEO friendly.

Why should you care?

• Shopify SEO drives 1000%+ more traffic than organic social media.
• Organic search drives 53.3% of all website traffic.
• 23.6% of eCommerce orders originate from organic search.

BigCommerce SEO or search engine optimisation (SEO) involves optimising your BigCommerce eCommerce store around specific keywords to improve search result rankings.

At 23 Digital, our eCommerce SEO consultant can guide you to use BigCommerce SEO and customise your store to make it more SEO friendly.

Why should you care?

• BigCommerce SEO drives 1000%+ more traffic than organic social media.
• Organic search drives 53.3% of all website traffic.
• 23.6% of eCommerce orders originate from organic search.

WooCommerce SEO or search engine optimisation (SEO) involves optimising your WooCommerce eCommerce store around specific keywords to rank higher in search results, such as Google.

WooCommerce has many SEO features out of the box, but it also has a few flaws you should know about. Our eCommerce SEO firm can guide you to leverage the built-in WooCommerce SEO functionality and use customisation to make your WooCommerce store more SEO friendly.

Why should you care?

• WooCommerce SEO drives 1000%+ more traffic than organic social media.
• Organic search drives 53.3% of all website traffic.
• 23.6% of eCommerce orders originate from organic search.

The right starting point depends on how customers shop and which parts of your catalogue have the strongest commercial potential. Category pages usually suit shoppers comparing a range, while product pages serve people looking for a particular item, model or specification. Both matter, but they do different jobs.

For example, a search for “outdoor dining settings” calls for a useful collection page with relevant products, clear filters and buying guidance. Someone searching for a specific six-seat setting is closer to a product decision and needs accurate dimensions, materials, availability and delivery information. Sending both visitors to the same broad page can leave important questions unanswered.

At 23 Digital, our eCommerce SEO approach considers keyword demand alongside your product range and business priorities. A large category with strong demand is not automatically the best investment if stock is unreliable or margins are thin. A smaller collection with healthy margins, consistent availability and room to grow may offer a better opportunity.

We also look at the relationship between pages. Categories should make relevant products easy to find, and product pages should give customers a sensible route back to the wider range. Supporting guides can answer questions that neither page handles comfortably.

The priority is to build a clear shopping journey around valuable demand. That might mean improving several category pages before working through the catalogue, or starting with a group of products that already attract relevant searches but rarely convert. The decision should reflect where better visibility can produce worthwhile sales.

A temporary stock shortage and a permanently discontinued product need different treatment. Removing every unavailable item can interrupt useful search journeys, particularly when customers are looking for a specific model or returning to a product they have previously considered.

If an item is coming back, keeping its product page available often makes sense. The page should clearly explain that it is out of stock, provide a realistic restock estimate where one is available, and offer a useful next step. That could be a stock notification, an alternative size or a closely related product. Availability information should agree across the page, product data and any shopping feeds.

For discontinued items, the question is whether the page still serves customers. A product with continuing search demand may warrant a helpful explanation, compatibility information and suitable replacements. If a genuine successor exists, a redirect may be appropriate. Sending every removed product to the homepage usually creates a poor experience because the destination does not answer the original search.

Where an item has no replacement and the page no longer provides value, removal with the appropriate status code may be the sensible choice. Internal links and sitemaps should then be updated to reflect that decision.

For an eCommerce SEO campaign, these rules need to work across the catalogue rather than rely on individual decisions each time stock changes. Agreeing a consistent approach with your merchandising and development teams helps keep the website useful, accurate and manageable as products come and go.

Yes. Filters make shopping easier, but they can also create far more URLs than an online store needs. A shopper might combine brand, colour, size, price and availability filters. If every combination produces a separate crawlable page, search engines can encounter thousands of near-identical URLs with little additional value.

The answer is not to remove useful filters. It is to decide which filtered selections deserve their own search landing pages and which should remain shopping tools. A collection such as “waterproof hiking jackets” may represent a clear product need with meaningful search demand. A temporary combination of size, discount and sort order is less likely to justify a permanent page.

Each worthwhile landing page needs a stable purpose, suitable products and a useful customer experience. It should be linked sensibly within the store and remain relevant as stock changes. Creating pages for combinations that frequently return one item or no items can make the catalogue harder to maintain.

The technical treatment depends on the platform and how its filtering system works. Crawl controls, canonical tags and indexing settings serve different purposes, so applying one rule to every filtered URL can cause unintended problems. Blocking crawling, for example, can prevent search engines from seeing instructions placed on the page.

Site architecture and technical optimisation are part of our eCommerce SEO work. Filters should remain useful for shoppers while search engines receive a clearer view of the category and product pages that deserve attention. Testing matters before changes are rolled out across the entire store.

Start with the information your customers need to choose confidently. Rewriting a manufacturer’s description with different adjectives rarely gives a shopper a compelling reason to buy from your store. Useful product content goes further by explaining suitability, answering practical questions and making your offer clear.

For a furniture retailer, that might include dimensions in context, care requirements, assembly details and whether a piece suits a small apartment or an exposed outdoor area. For a technical product, compatibility, installation requirements and accurate specifications may matter more. The best additions come from real customer questions, product knowledge and the issues your team handles before and after a sale.

Manufacturer specifications should remain accurate. There is no benefit in changing a material, measurement or model number simply to make the copy appear unique. The opportunity lies in the explanation around those facts: who the product suits, what to compare and what customers should know before ordering.

For Australian stores, clear delivery coverage, dispatch information, warranty details and returns information can also help remove uncertainty. These claims must reflect your actual policies and should be easy to find rather than buried in a long description.

A large catalogue does not need the same writing effort on every SKU. Our eCommerce SEO content strategy can prioritise commercially important products and reusable content structures, then expand from there. The result should be consistent product information with enough specific detail to help customers make a decision, without filling every page with repetitive sales language or unsupported claims.

More traffic does not always mean more buying intent. An online store can attract additional visitors through broad advice articles while its valuable category and product pages remain unchanged. The first question is which pages and searches are responsible for the growth.

Separate branded searches from customers discovering the range for the first time, then look at performance by landing page and product category. Are visitors reaching products you can supply? Are they shopping from locations you deliver to? Are the searches relevant to your price point and offer? A large increase in visits from an unsuitable audience can make reporting look positive without improving the business.

The next step is to examine the shopping experience. Unexpected delivery charges, unclear sizing, slow mobile pages, weak product information and checkout friction can all stop relevant visitors from buying. Stock availability also matters: a category can rank well while most of its attractive products are unavailable.

Measurement needs attention too. Purchase tracking, payment-provider referrals and consent settings can affect how sales are recorded and attributed. Comparing analytics with actual orders helps establish whether the issue is commercial performance, tracking or a combination of both.

At 23 Digital, eCommerce SEO sits alongside website and conversion expertise. That allows search opportunities to be considered together with the experience customers encounter after clicking. The useful conversation is about relevant organic demand, completed orders and revenue quality. Traffic remains an important signal, but it should lead to decisions about the catalogue, content or customer journey rather than become the final measure of success.