Benn_Palmer
Shopify Web Plus Development & Design Agency

High-Converting, Lightning-Fast Shopify Web Design That Drives Sales.

Make it easier for shoppers to find, choose and buy your products. 23 Digital creates custom Shopify stores that combine distinctive brand design with intuitive collections, persuasive product pages and smooth mobile shopping. With more than 100+ Shopify stores delivered, we understand how to turn a growing product catalogue into a shopping experience that supports sales.

Whether you’re launching, redesigning or moving to Shopify Plus, we build around your customers and daily operations. Connect inventory, fulfilment, email marketing and customer management tools, with flexible theme sections your team can update easily. For brands selling directly to consumers or wholesale buyers, we tailor the store to each purchasing journey and provide ongoing development and conversion optimisation as your business grows.

  • Custom Shopify themes designed for effortless mobile shopping.
  • Connect your store with the systems behind your business.
  • Tailored buying experiences for retail and wholesale customers.
  • Bring experience from more than 200 Shopify stores to your build.
100+

Shopify Stores Built

250+

Five-Star Reviews

20+

Years Experience in UX & Design

Proven Results. Real Clients
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taking shape
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Trusted by Brands Big and Small, we help businesses grow online with expert Shopify web design and digital marketing.

neca education-logo
brooks
sis
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anzuk
vital proteins
ato-logo
megahire
tigerpak
raine & horne
nab
bfx-logo
downiescollectables
BIC
cartridge world
Blue illusion
channel 10-logo
the-melbourne-university-logo
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online lighting
australian laser & skin
meyer
globwest
zero latency
cricket victoria
national wildscreens
kidney health aus
gunebo
persol
signode
verbatim
natio
HYDAC
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civica
taking shape
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office choice

Case Studies

23 Digital has successfully delivered over 100+ online stores, backed by more than 20 years of experience in digital commerce. As official Shopify Plus Partners, we specialise in creating exceptional Shopify Plus stores tailored to drive growth, performance, and results.

As a Certified Shopify Web Design Agency,
we will turn your eCommerce vision into a reality.

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eCommerce Strategy

Unsure of the best approach for your digital commerce? Let our team of experienced shopify consultants craft an eCommerce strategy tailored to your business, leveraging data, research, and industry insights.

shopify developer, shopify website builder, Shopify Web Developers

Shopify Web Design

We adopt a customer-centric philosophy, crafting Shopify website design that prioritise your users' experience. This ensures that your customers enjoy a seamless and intuitive journey when interacting with your online platform.

shopify website design, shopify web designer, Shopify Web Design

Shopify Web Development

We elevate your brand, boost conversions, and captivate customers through our bespoke Shopify development services, crafting visually stunning and user-friendly eCommerce platforms.

Our Shopify plus agency can formulate a comprehensive shopify marketing strategy that incorporates Shopify SEO and paid media advertising campaigns. This ensures not only visibility for your products but also consistent generation of new sales and repeat purchases.

shopify developers, shopify web developer, shopify development

Growth & optimisation

Our Shopify web design agency can enhance your customer lifetime value while lowering your shopify marketing expenses through our growth and CRO optimisation services. We focus on increasing average order values and bolstering customer retention for long-term success.

shopify web developer, shopify development

Performance & Maintenance

Our Shopify web development agency ensures seamless performance and ongoing maintenance for your site on a secure cloud-based infrastructure. Our platform is adept at auto-scaling to accommodate varying demand levels and surges in traffic, providing consistent and reliable resources.

Looking for a
Shopify Plus Agency?

Considering an upgrade or migration to Shopify Plus for your existing site? Look no further than 23 Digital, a premier Shopify Plus Partner agency. Whether you seek lightning-fast speed or the ultimate capabilities for complex on-site design experiences, we've got you covered. Our expertise is fuelled by Shopify's native headless framework.

Get a Free Quote

Your Partner for Shopify Success

Choose From Our
Shopify Web Design Packages

At 23 Digital, we specialise in designing seamless Shopify websites that not only reflect your brand but also provide an optimal customer experience. Whether you’re just starting your eCommerce journey or looking for advanced customisations, we offer flexible Shopify website design packages designed to meet your business needs.

Startup

Tailored Shopify Design & Development to Launch and Scale Your Brand

Startup
  • Best For: New businesses or small eCommerce stores looking for a quick and efficient Shopify setup.
  • Pre-built Shopify theme with basic customisation
  • Set-up Shopify theme
  • Homepage design
  • Up to 5 standard pages (Home, Category, Product detail, Legal pages, About, Contact).
  • Up to 25 products Inserted for you
  • Up to 5 content pages
  • Newsletter signup and social media links
  • Up to 3 blog index and article pages
  • Basic Shopify integrations (payment gateways, shipping setup).
  • Mobile-responsive design.
  • 3-month post-launch support for minor updates and bug fixes.
  • Dedicated project manager
  • Personalised admin guide

We'll help you customise your Shopify theme to fit your brand, style and business needs.

Bespoke Design

Custom Shopify Design & Development Crafted Around Your Unique Vision

Bespoke Design
  • Best For: Growing brands that need a custom Shopify solution with advanced design and functionality.
  • Fully custom theme design with advanced UX/UI tailored to your brand.
  • Up to 20 Unique pages with custom designs and functionality.
  • Data Migration
  • Advanced Shopify integrations (third-party apps, analytics, inventory management).
  • Custom API integrations (ERP, CRM, etc.).
  • Newsletter signup and social media links
  • Up to 3 blog index and article pages
  • SEO meta data, titles, and description
  • SEO migration included.
  • Mobile-responsive design and optimisation.
  • 3-months post-launch support for updates, technical assistance, and bug fixes.
  • Dedicated project manager
  • Personalised admin guide

Collaborate with us to craft a completely customised website & double your conversion rate.

Most Popular

B2B and/or D2C – Shopify Plus

Enterprise-Grade Shopify Plus Design & Development for B2B and D2C Brands

B2B and/or D2C – Shopify Plus
  • Best For: Enterprise-level brands seeking flexibility, scalability, and custom front-end experiences through headless architecture.
  • Custom front-end built with Shopify Plus and headless architecture for maximum flexibility.
  • 10 unique category landing pages, 10 unique page designs and advanced content management through an API-driven setup.
  • B2B portal design
  • Full custom API integrations (ERP, CRM, PIM, etc.).
  • Advanced Shopify apps and features for scalability.
  • Headless CMS with API-driven, flexible front-end.
  • SEO migration and best Practice site architecture
  • Mobile-optimised, high-performance design.
  • 4 months of post-launch support, including technical consulting and maintenance.
  • Dedicated project manager
  • Personalised admin guide

Headless commerce on Shopify Plus empowers B2B and D2C brands with the flexibility to create custom front-end experiences, all while leveraging Shopify’s robust eCommerce back-end.

Our Shopify Web Design Services.
Partner with Leading Shopify Plus Developers.

Myob Exo Magento Integration icon,Shopify Web design
1. Migration to Shopify/ Shopify Plus

We guarantee a seamless transition of your store to Shopify, complete with SEO enhancements, performance optimisation, and meticulous technical adjustments.

PWA for Shopify Plus
2. PWA for Shopify Plus

We are at the forefront of developing PWA solutions, specialising in cutting-edge headless front-end and Hydrogen development, all tailored for Shopify.

Shopify front-end development
3. Shopify front-end development

We construct a customised Shopify front-end leveraging the latest and most efficient libraries and frameworks, including React, Vue.js, Next.js, and Gatsby.

Shopify checkout optimisation
4. Shopify checkout optimisation

Increase revenue with a Shopify checkout optimisation program fully customised to your business revenue growth.

Shopify / Shopify Plus Maintenance
5. Shopify / Shopify Plus Maintenance

Maintaining your Shopify or Shopify Plus store is crucial for its long-term success and functionality. Regular maintenance ensures that your eCommerce platform remains secure, up-to-date, and offers an optimised user experience.

eCommerce PPC services
6. eCommerce PPC services

Improve ROI across ad channels like Google Ads, Bing, LinkedIn, Tiktok etc. and boost revenue.

Full-cycle Shopify SEO
7. Full-cycle Shopify SEO

Rank higher and get organic traffic that steadily converts into leads and sales.

UX & CRO research
8. UX & CRO research

Complex qualitative and quantitative data analysis to identify customer personas, uncover weaknesses and areas for improvement in customer journeys.

What our clients are saying

Laura Lemus Smart Decorative Jackie Hammond
Google Reviews
4.5 263 Reviews

We Design & Build Great Shopify Websites.

As a seasoned Shopify web development agency, we stand at the forefront of digital excellence, collaborating with forward-thinking brands to design, develop, and enhance remarkable Shopify & Shopify Plus website designs. As trusted Shopify Partners in Australia, our expertise is recognised through our engagement in the Shopify Agency Partner Program, making us a pivotal Shopify Developer Partner.

  • Bespoke Shopify Plus Website Design
  • Migration to Shopify from Magento, WooCommerce, BigCommerce and Neto Maropost
  • Conversion & Sales Focused Shopify Web Development Strategy
  • Expert Long Term Shopify Plus Development Partner
  • Conversion focused Shopify Website Design
We-Design-Build-Great-Websites

Shopify & ERP Integration with ERP, Accounting and CRM systems to streamline and automate your B2B and B2C​ business.

Our Shopify Web Design Process

23 Digital serves as your premier agency for Shopify web design and SEO, committed to creating eCommerce website design that drive conversions. We focus on curating a shopping experience that not only engages your customers but also encourages repeat visits.

 

Work with the trusted
Shopify Plus Partner in Australia

Shopify Web Design

Unleash Your Online Potential with Our Shopify Website Design

Experience the difference with our bespoke Shopify website design. We believe in creating designs that mirror your brand ethos and resonate with your audience. Our Shopify web design services are tailored to your unique business needs, helping you stand out in the digital marketplace.

Shopify Website Designer

Work with Expert Shopify Website Designers

Our team of Shopify website designers are the creative brains behind our stunning and effective designs. They are adept at crafting digital experiences that captivate and convert. With a keen eye for detail and a deep understanding of user experience, our designers ensure your website is a joy to navigate.

Shopify Designer

Transform Your Ideas with Our Shopify Designer

Our Shopify designer team is committed to transforming your ideas into reality. We focus on creating visually appealing and functional designs that work seamlessly across devices. We believe in designs that not only look good but also perform well.

Shopify Website Developer

Build Your Dream Store with Our Shopify Website Developer

Our Shopify website developers are the technical wizards who turn designs into fully functional e-commerce stores. They ensure your website is built with industry best practices, from SEO to speed optimisation, providing your customers with a smooth shopping experience.

Shopify Experts in Australia

Partner with the Best Shopify Experts in Australia

As one of the leading Shopify experts in Australia, we take pride in helping businesses succeed online. We offer a comprehensive range of Shopify services, from design and development to SEO and marketing strategies. Partner with us and let's shape the future of your e-commerce journey together.

Shopify Website Developer

Skilled Shopify Website Developer for Your E-commerce Needs

Our Shopify website developers are proficient in building robust, scalable, and SEO-friendly e-commerce stores. They ensure your website is optimised for performance, providing your customers with a smooth and fast shopping experience.

Let’s talk Shopify website design &
Shopify Plus solutions.

We are an accredited expert Shopify website design agency & we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.

Get a Free Quote

Comprehensive
Shopify Website Design Solutions

At 23 Digital, we offer a full suite of Shopify services tailored to meet the unique needs of your business. From designing bespoke stores to integrating subscription-based models and building headless eCommerce platforms, we specialise in creating high-performance Shopify experiences that drive growth and conversions.

01

Accelerator Programme for Shopify

At 23 Digital, we offer an Accelerator Programme designed to fast-track your Shopify store’s success. Whether you’re launching a new store or optimising an existing one, our programme provides expert guidance on increasing sales, improving user experience, and refining your digital strategy. Perfect for D2C or B2B wholesale businesses looking to scale quickly, our accelerator programme ensures you have the tools and support needed for growth.

02

D2C and B2B Wholesale Shopify Store Development

Whether you’re building a direct-to-consumer (D2C) store or a B2B wholesale platform, our team at 23 Digital specialises in creating Shopify solutions tailored to your business model. We design user-friendly, scalable stores that offer seamless functionality for bulk orders, tiered pricing, and personalised experiences. With custom features and Shopify’s powerful backend, we ensure your store meets both customer needs and business objectives.

03

Shopify 2.0 Redesign

Unlock the potential of Shopify 2.0 with a complete redesign by 23 Digital. Shopify 2.0 offers enhanced flexibility and performance, and we leverage these upgrades to create a store that’s not only visually stunning but also optimised for user experience and conversion. From modular sections to improved speed, our redesign ensures your store stays ahead of the competition.

04

Shopify App Design

Expand your Shopify store’s functionality with a custom-designed Shopify app. At 23 Digital, we design and develop Shopify apps that integrate seamlessly with your store, offering new features, improved user interactions, and enhanced business processes. Whether you need a custom app for subscriptions, product customisations, or loyalty programmes, our team ensures it’s tailored to your specific needs.

05

Bespoke Shopify Store Design

Your business is unique, and your Shopify store should reflect that. At 23 Digital, we specialise in creating bespoke Shopify stores that align with your brand, business model, and customer expectations. From custom layouts to tailored features, we craft a fully personalised eCommerce experience that sets your store apart from the rest.

06

Custom Shopify Theme Development

At 23 Digital, we design and develop custom Shopify themes that are fully tailored to your brand and business goals. Unlike off-the-shelf themes, our custom themes are built from the ground up, offering unique design elements, advanced features, and seamless integration with your store’s functionality. Whether you need a clean, minimalist design or something bold and innovative, we bring your vision to life.

07

Headless Shopify Builds

At 23 Digital, we specialise in headless Shopify builds for businesses looking to unlock the ultimate flexibility and performance. By decoupling the front-end from the back-end, we deliver blazing-fast websites with custom user interfaces while still leveraging Shopify’s powerful eCommerce engine. Headless architecture allows for complete creative control and unmatched scalability for growing businesses.

08

Off-the-Shelf Shopify Theme Design Customisation

For businesses that prefer a quicker solution, we offer off-the-shelf theme design customisation services. Our team at 23 Digital takes existing Shopify themes and customises them to match your brand’s identity, ensuring the final design feels unique without the time and cost of a fully custom build. From colour schemes to layout adjustments, we make sure your store looks and performs its best.

Your Trusted Shopify Development Partner

When it comes to building a high-performing eCommerce store, working with an experienced Shopify developer can make all the difference. At 23 Digital, we bring together a team of skilled Shopify developers and website development experts who understand what it takes to create a seamless online shopping experience. Whether you’re launching a new store or enhancing an existing one, our Shopify website developers focus on both functionality and design to ensure your business is set up for long-term success. From Shopify website design to ongoing optimisation, we’re here to support your growth every step of the way.

Shopify Development Partner

Custom Shopify Website Design That Converts

Beautifully designed and built for performance — that’s what you can expect from our Shopify web designers. As a leading Shopify agency and Shopify Plus Partner, we specialise in crafting unique, conversion-driven experiences for brands across Australia. Whether you’re after a Shopify designer in Sydney or a Shopify website designer based in Melbourne, our team delivers custom solutions that reflect your brand and engage your audience. We’re a Shopify development agency with a strong track record of helping businesses thrive, making us a go-to choice for those seeking Shopify experts in Australia.

Shopify Plus Website Design

Looking for a
Shopify Website Designer?

Considering an upgrade or migration to Shopify for your existing site? Look no further than 23 Digital, a premier Shopify Partner agency. Whether you seek lightning-fast speed or the ultimate capabilities for complex on-site design experiences, we've got you covered. Our expertise is fuelled by Shopify's native headless framework.

Get a Free Quote

Shopify Web Design FAQs

What exactly is Shopify?

Shopify is an eCommerce solution platform that allows you to start, grow and manage your own online shop. With Shopify, you can organise products, customise your shop, take payments, track and respond to orders and effortlessly run your online shop. However, it’s recommended that you hire a professional Shopify website development company to work on your eCommerce site and ensure it delivers a great customer experience.

How much do you charge for Shopify Web Design project?

Our average Shopify website redesign averages $15,000-$35,000 for small eCommerce stores and between $40k to $150K for large eCommerce businesses based on the size and complexity of the online store. This is inclusive of a two-day strategy workshop, full UI/UX design, custom theme development, content writing and on-site SEO. For a more accurate estimate, be sure to check out our project calculator.

If you’re not looking to redesign your entire Shopify website and would rather work on your existing store themes, we offer Grow packages starting at $2500/month.

Am I a better fit for a Shopify website redesign or conversion rate optimisation?

Everyone has different business goals. Here’s how we typically decide which Shopify web design services our clients are a better fit for:

Shopify website redesigns are best for organisations that are undergoing a major rebranding or website redesign initiative, looking to migrate across eCommerce platforms, or have larger, structural issues with their current Shopify website.

Conversion rate optimisation is best for organisations that have a website already on Shopify and are looking to increase conversion rates and sales by improving the overall customer experience.

What does a 6-month Shopify conversion rate optimisation engagement entail?

Our Shopify web design agency can devise a 6-month roadmap to study your website traffic, observe issues/opportunities with user experience, identify quick wins, and systematically execute and measure improvements to the site. By following this roadmap, we can ensure you’re providing the best possible eCommerce experience. From your product pages to your shopping cart and each individual CTA button, our custom eCommerce themes are tailored to your needs.

Month 1 – CRO Audit

Through a mix of user testing and data analysis, we’ll perform a CRO audit of your current website. We’ll focus on opportunities for website development on mobile and desktop. Some of the key things we’ll identify are:

  • Priority levels
  • Problems/Opportunities
  • Potential Solutions
  • Issue Types (Design, Technical, Conversion, Internal)
  • Bucket (Quick Win, Test, Other)

Month 2 – Roadmap + Quick Wins

Our teams will collaborate on creating innovative Shopify web design strategies by analysing the data and creating a 6 month Grow roadmap. From this, you’ll have a clear understanding of where we’re going to have the biggest impact. During this month, we’ll also focus on executing the quick wins adjustments.

Months 3 – 6 – Improvements, Testing, and Reporting

Our dedicated team of Shopify web developers will systematically perform conversion tests and make custom Shopify website design improvements that will result in improved lead generation, higher conversion rates and increased revenue. We’ll walk you through the how, why and impact, every step of the way.

Can you migrate my existing ecommerce site to Shopify Platform?

Absolutely! Our Shopify Plus design agency can help companies migrate Magento, BigCommerce and WooCommerce stores to Shopify and Shopify Plus.

Our Shopify web design experts will handle the data migration of products, customer and order data, as well as third party integrations with your CRM, ERP, IMS and other order management systems.

If you’re just launching your product, we can assist with your Shopify website design or Shopify Plus web design setup and consult on eCommerce business best practices.

What Shopify theme templates do you use?

Unlike some of our Shopify web design competitors, we don’t rely on any third-party themes. We’ve developed our own custom Shopify and Shopify Plus theme framework. All of our Shopify website design themes are minimalistic base themes optimised for things like:

With this solid foundation in place, we then develop completely custom child themes via our Shopify web design services, allowing our clients to take advantage of these optimisations. This isn’t just any old Shopify template or pre-made theme.

What types of Shopify clients do you work with and what experience do you have?

We predominantly work with beauty eCommerce, fashion and technology companies on the Shopify and Shopify Plus platforms, but we also have experience across a number of other categories. We offer Shopify web design and Shopify website development for eCommerce companies in any industry. To get a better sense of who we’ve worked with, check out our case studies.

Do you offer digital marketing services such as Shopify SEO?

Yes, absolutely. We’re a full-service digital marketing agency, and we can implement a Shopify SEO and digital marketing strategy for any Shopify web design project we work on. eCommerce marketing can be complex. Whether you need social media marketing, content marketing, Shopify SEO or any other service, we can help with your marketing strategy.

What is custom Shopify Web development?

Custom Shopify Web development services involve creating a unique website on the top of Shopify, taking your business requirements, brand identity and user expectations into account. Creating a Shopify website in a fully-custom way is the most effective way to build a solution that will perfectly meet your business needs while being easily scalable in the future.

What makes 23 Digital a trusted Shopify Developer Partner?

As a certified Shopify Developer Partner, 23 Digital has a proven track record of delivering comprehensive Shopify solutions. Our expertise spans from custom Shopify store development to strategic ecommerce consulting, ensuring your online shop not only looks great but performs exceptionally.

Can 23 Digital assist in developing a Shopify website from scratch?

Yes, 23 Digital specialises in building websites on Shopify from the ground up. Our team of expert Shopify developers and designers works closely with you to create a Shopify website that encapsulates your brand, drives sales, and enhances customer loyalty.

How does 23 Digital enhance existing Shopify stores?

Our Shopify development partners are adept at revamping existing Shopify stores to improve functionality, user experience, and aesthetics. Whether you’re looking to add new features, optimise for mobile, or undergo a full redesign, we have the expertise to elevate your Shopify web presence.

What are the benefits of choosing Shopify for my website?

Choosing Shopify for your website offers numerous advantages, including user-friendly management, secure payment gateways, scalability, and a vast array of design options. With 23 Digital’s expertise, we leverage Shopify’s capabilities to tailor an online store that meets your specific business needs.

How can 23 Digital help me design a Shopify website?

Our Shopify website design company focuses on creating custom designs that reflect your brand identity and engage your target audience. From conceptualisation to implementation, we ensure every aspect of your site—be it navigation, product pages, or checkout—is optimised for an outstanding user experience.

What services do expert Shopify developers at 23 Digital offer?

Our expert Shopify developers offer a wide range of services, including custom app development, theme customisation, SEO optimisation, and third-party integrations. Our goal is to build a Shopify website that not only looks professional but also ranks well in search engines and generates sales.

Why should I choose 23 Digital for Shopify website design and development?

Choosing 23 Digital means partnering with a Shopify website design company that is committed to your success. Our combination of technical expertise, creative design, and strategic marketing ensures your Shopify store not only launches successfully but continues to grow and thrive.

These FAQs are tailored to integrate your specified keywords while providing clear and concise information about 23 Digital’s Shopify services, demonstrating how your agency can meet potential clients’ needs.

Can 23 Digital provide a review of my current Shopify site?

Absolutely. Our Shopify expert developers can conduct a comprehensive review of your existing Shopify site, offering insights into areas for improvement, potential upgrades, and strategies to enhance performance and user experience.

Our Partners