The first step is to determine who the target audience is, taking into account factors such as demographics, location, interests and behaviours. This information is used to build a target audience profile that will inform the rest of the programmatic advertising process.
Audience targeting is a critical component of programmatic advertising. It involves identifying and reaching specific groups of people who are most likely to be interested in a particular product or service. The goal of audience targeting is to make your advertising more relevant and effective by delivering messages to the right people at the right time.
- Demographic targeting: This involves targeting ads to specific age ranges, genders or ethnicities.
- Behavioural targeting: This involves targeting ads based on the actions that people have taken online, such as visiting a specific website or making a purchase.
- Contextual targeting: This involves targeting ads based on the context of the content that people are consuming, such as the topics they’re reading about or the websites they’re visiting.
- Location-based targeting: This involves targeting ads based on a person’s physical location, such as their city, state or post code.
- Interest-based targeting: This involves targeting ads based on the topics that people are interested in, such as sports, fashion or technology.
