Programmatic advertising is a form of digital advertising that uses algorithms and data to automate the buying, selling and placement of ads.
As a programmatic advertising agency, we specialise in helping businesses and organisations use programmatic advertising to reach their target audience effectively and efficiently. We offer services such as strategy development, media planning and buying, creative development, data analysis and management, and reporting and optimisation. By using programmatic advertising, we help clients target specific audience segments, improve the efficiency and relevance of their advertising, and ultimately drive better results.
Partnering with 23 Digital immediately injects dynamic growth into your company. Everything we do is custom designed to add value and boost growth. Our team members also have the ability to execute large projects as well as detail-oriented smaller tasks.
23 Digital supplies the expertise, energy and resources needed to master your competitive landscape.
Establish KPIs and continually track and optimise ad campaigns.
Grow with the current and future ad landscape. Never be surprised or caught off-guard again.
Unlike other programmatic advertising companies, we're not afraid to talk about ROI or ROAS.
Our programmatic ads agency can help you build, launch and measure campaigns from concept to conversions.
We bring raw emotional investment to all of our partnerships, which translates into relatable ad campaigns for your company.
Successful programmatic advertising campaigns revolve around the target audience. Programmatic marketing is complex, with a deep understanding of the digital ecosystem required to deliver optimal targeting at scale.
Our team is passionate about driving results and have experience in all areas of the buying journey, working closely with demand side platforms (DSP), sell side platforms (SSP), ad-servers and third-party verification providers to achieve best-in-class programmatic display advertising implementation.
The first step is to determine who the target audience is, taking into account factors such as demographics, location, interests and behaviours. This information is used to build a target audience profile that will inform the rest of the programmatic advertising process.
Audience targeting is a critical component of programmatic advertising. It involves identifying and reaching specific groups of people who are most likely to be interested in a particular product or service. The goal of audience targeting is to make your advertising more relevant and effective by delivering messages to the right people at the right time.
Before you can measure the success of any campaign, it’s important to establish your campaign goals. Whether generating brand awareness or selling products, setting goals prior to launch is the very basis of programmatic marketing.
Many ad platforms require you to establish goals before creating ads or setting up campaigns. Your campaign goals determine where your ads are shown, who they’re shown to and other factors vital to success.
Once we’ve established your campaign goals with you, we’ll use ad platforms to create campaigns that target those specific goals.
Based on the target audience profile and data analysis, our programmatic advertising agency will develop a media plan that outlines where and when the ads will be shown. This process is automated, allowing us to make real-time bidding decisions based on data and insights.
In traditional media planning and buying, the process can be time-consuming and requires a significant amount of manual effort. In contrast, programmatic advertising automates this process, making it much more efficient and effective.
A lot of the work of programmatic advertising goes into creating campaigns – identifying the target audience, understanding their pain points and desires, and crafting ads and messaging to address their needs and grab their attention.
The more we understand your target audience and how the product or service can appeal to them, the easier it will be to create the best ad images and headlines, design and scheduling. And of course, the technical aspect of the campaigns, such as ad sizes, copy character limits and acceptable images, will also depend on the particular platform or channel we’re using.
The real work kicks in post-launch. Programmatic advertising campaigns begin to generate data the moment they’re up and running. It’s up to the marketer to optimise individual campaigns for performance across all channels in use.
Our programmatic ads agency will keep track of analytics and metrics to determine which sources of traffic are performing best, then allocate ad funds accordingly. Programmatic marketing campaigns can be used not just to grow sales, but also to identify your best channels, audiences and campaign objectives to increase your return on investment.
Like with any marketing campaign, there are some potential challenges and pitfalls that can come with programmatic advertising.
One way to reduce potential problems at the outset is to focus your resources on high-quality advertising networks and platforms, where issues like brand safety and data privacy are handled responsibly and reliably.
Programmatic advertising is one of the fastest-growing areas of digital media buying. It’s also one of the least understood. Every bit as complex as the Google search algorithm, programmatic advertising can be a difficult space for businesses to operate in. We’re here to simplify that for you and bring the power of programmatic ads to your business.
With programmatic advertising, there’s no delay in generating results. It’s an automated process; it enables brands and companies to purchase ad space on websites and apps within a few seconds, helping to save time.
Programmatic advertising helps to create targeted ad campaigns on a smaller budget. It offers robust and specific targeting that translates to fewer wasted clicks and impressions.
Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Reach the right users on the right devices and mediums.
Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. This helps you identify the campaigns, mediums, devices, keywords, ad copies and landing pages that assist with conversions.
Programmatic advertising provides increased transparency to marketers and advertisers compared to traditional advertising. It lets you know on which website and at what time your ad was placed. It also helps you determine what percentage of your ad was seen.
In programmatic advertising, each ad impression is tracked and reported in real time. This means you don’t have to wait for an end-of-campaign report to check on performance. You can simply adjust bids and targets as required.
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Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
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Programmatic advertising is a form of digital advertising that uses technology to automate the buying, placement and optimisation of online advertising. This technology makes it possible to target specific audiences and deliver the most relevant and effective ads in real-time.
Programmatic advertising uses algorithms and data to make real-time decisions about which impressions to buy and how to target specific audiences. The process involves defining a target audience, determining the target media, setting up a real-time bidding platform, placing bids, winning impressions and optimising performance.
Programmatic advertising offers several benefits, including increased efficiency, higher relevance and engagement, lower costs and improved performance. By using programmatic advertising, advertisers can reach their target audience in the most effective and efficient way possible, while also maximising the value of their advertising spend.
There are several different types of programmatic advertising, including display, video, mobile, social and out-of-home. Advertisers can choose the type of programmatic advertising that best fits their goals and target audience.
When choosing a programmatic advertising agency, it’s important to look for an agency that has experience and expertise in programmatic advertising, as well as a track record of delivering results for clients. Advertisers should also look for an agency that offers transparent reporting, access to a wide range of inventory sources, and a commitment to continuous optimisation and improvement.
A programmatic advertising agency measures success by using metrics such as impressions, clicks, conversions, return on investment (ROI) and engagement. The agency will use these metrics to track the performance of the campaign and to make real-time adjustments to ensure the campaign is delivering the best possible results.
The role of a programmatic advertising agency is to provide expertise and support to advertisers in the planning, execution and optimisation of programmatic advertising campaigns. This includes helping advertisers to define their target audience, determine the target media, set up a real-time bidding platform, place bids, win impressions and optimise performance. The agency will also provide ongoing reporting and analysis to help advertisers understand the impact of their programmatic advertising campaigns.
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"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
Meagan James - Head of Digital at Brooks
