Social Media Marketing

We help brands connect with their audience. We help brands and businesses of all shapes and sizes leverage social media effectively.

23 Digital is dedicated to helping brands connect with their audience through social media marketing. We assist brands and businesses of all shapes and sizes in leveraging social media effectively.

Social media marketing is not difficult; it is all about communicating, engaging with your audience and holding a conversation. We know how to start, facilitate and develop the conversation – and most importantly, we know how to make it work for your brand. As a leading social media agency in Melbourne, we can work closely with brands in Melbourne, Sydney and Brisbane to add real social value to everything you do and assist with social media advertising.

Social Media Audit

Our social media audit service doesn’t just look at your social media. We’ll evaluate your SEO and website too in order to give you a full digital health report of all of your services. We have worked with some of the largest brands to help them ensure that their social media marketing campaigns not only adopt a best-practice approach, but remain innovative, engaging, and deliver the returns that they really want.

Our social media marketing agency will look at all of your social media accounts, as well as your website and your blog to see if there is anything you’re missing that will help you to stand out.

Social Media Marketing
Social Media Strategy

Social Media Strategy

Developing a social media strategy is key right from the start. We work closely with you to devise a plan for both on-going social campaigns and general social media management that will boost your brand affinity and develop a targeted social audience for your business. Our social media marketing strategies typically have 3-6 month targets and schedules. We work closely with marketing departments to understand what campaigns are being planned and how a social media strategy can not only support these campaigns, but deliver value in its own right.

Our social media agency has developed standalone strategies for many brands, from online-only businesses through to multi-channel international companies who have come to us on the back of our results for other businesses.

Social Media Management

Looking after your social media channels can be time consuming, but our expert social media managers know exactly how to build up an audience, increase engagement levels, and distribute content through the most effective networks available. Whether we’re managing a client’s social media marketing in Melbourne, Brisbane or Sydney, we encourage close and regular communication. It is important that both parties work to a clearly defined strategy, understand the exact goals and targets, and have a constant source of information and content that can be used to facilitate conversations.

We have experience working across every platform and utilise leading-edge social media marketing technology to make sure we’re listening and engaging with every conversation.

Social Media Marketing Melbourne
Social Media Agency

Social Media Advertising

Managing your advertising and marketing campaigns across multiple social media platforms can be a time consuming and painstaking process. Our social media agency can take that headache away from you with our ability to manage the entire social media advertising process from one central point. We know how important it is to react quickly to changes, issues and opportunities within every sector, and this is why every client who uses us to manage their social media advertising has a dedicated contact point.

We have a number of our own internal tech tools to help us get the most from your social media marketing and advertising budget, and we combine these with market leading software and our own personal experience in order to consistently deliver.

Our Process

Social Media Strategy

The first step includes a comprehensive study of your existing social media accounts. At this stage, our social media marketing agency identifies all social media channels where the client has an official or unofficial presence. We then closely monitor them to identify strengths and weaknesses.

Social Media Strategy
Content Strategy

The second step of our process is to create an in-depth content plan and strategy that covers all aspects of social media. At this stage, we also create KPIs based on the strategy and the social media audit. We then set milestones that define when each social media marketing KPI will ideally be achieved.

Social Media Marketing Melbourne

Next, our social media agency creates a social media policy and general guidelines for both you and the social media managers. These documents include best practices as well as what to do and what not to do on social media. These are written according to your brand so they reflect the ethos of your company.

Social Media Agency

At this stage, we implement the strategy and take full control of the social media campaign. We believe frequent communication with all of our clients is key, so we will send regular updates and encourage you to get involved with the conversations involving fans and followers throughout your social media marketing campaign.

Social Media Marketing

Human nature is unpredictable, and so is social media. Our social media agency keeps a close eye on strategy and tweaks bits here and there to maximise the impact of our social media campaigns. Where applicable, we also do social media and web monitoring to identify unnoticed conversations about any products, services or brand mentions.

Social Media Agency

Reporting is vital when it comes to social media marketing. We use industry standard tools to create visual reports that break down complex numbers into beautiful, bite sized reports that everyone can understand.

Our Recent Work

Below you’ll find a selection of recent projects to show you what we’re capable of. Our social media agency in Melbourne can work with all businesses in Melbourne, Sydney and Brisbane, regardless of size or budget.