Digital Marketing Strategy in Australia

Planning carefully aligned digital strategy to deliver against your business objectives.

At 23 Digital, we start every project with a digital strategy workshop. Developing a smart digital marketing strategy allows us to truly understand the voice of your company and where it fits in the marketplace. Our approach considers three key areas: what people will use, what can be produced, and what’s driving your business. This is the starting point for designing any app or website, and it’s also a crucial aspect of your marketing channels. All of your digital platforms should work towards a common goal to deliver your business objectives.

Goal Setting and Evaluation

The first step in the process is to make sure we understand your business goals, your competitors and your audience goals. We also help you set key performance indicators (KPIs) that enable you to evaluate the overall health and growth of your digital presence and your marketing efforts. Everything else our digital strategy agency does will be dependent on this step.

Our Services include:

Customer Research
Stakeholder Interviews and Workshops
Audit existing Digital Landscape
Competitor Analysis
Audience Personas & Surveys

Crafting Digital Strategy

Your brand’s digital strategy needs to involve more than simply launching a website and posting a few tweets to Twitter every now and again. A strategy originates from a plan of what you want to achieve and how you can leverage the right online mediums to get your desired results.

Our digital strategy agency in Melbourne can assist you with the following strategies for success:

Digital Strategy Blueprint
Technical Scoping
User Experience Strategy
Content Stragey
Customer Acquisition Strategy
Integrated Campaign Strategy
SEO and Display Ad Strategy
Social Media Strategy

Execution of Digital Strategy

The implementation of your digital marketing strategy makes all the planning come to life. The days of just having a website are now behind us. Today, it’s essential for your online presence to be optimised in order to take your audience on a cohesive, cross-channel journey.

During the concept stage, we take your ideas on board to come up with a plan that works for you. We’ll learn everything we need to know about your business so we can determine the online marketing strategies that will work best for you.

We get to work designing a digital strategy that encompasses all of your marketing channels. As one of the best digital strategy agencies, you can trust we’ll devise a strategy that makes your business goals achievable.

Once your strategy is finalised, we’ll develop whatever is necessary to make it work. This can include anything from websites and apps through to SEO campaigns.

The final step of any digital marketing strategy in Australia is the launch. This is where everything comes together so you can start seeing the bigger picture.

Optimise & Measure

Digital marketing can be highly targeted, far-reaching and cost-effective. Being able to track and measure your return on investment is incredibly powerful, allowing you to react quickly to improve engagement and results.

During this process, we will review the output of your strategy to determine what’s working, what’s not, and what needs to change. This is where your digital strategy grows from a plan to realisation.

To keep your business on track, our digital strategy agency will regularly carry out the following: