Digital Strategy

Planning carefully aligned digital strategy to deliver against your business objectives.

We start every project with digital strategy workshop. Developing a smart digital strategy allows us to truly understand the voice of your company, and where it fits in the marketplace. Our approach considers three key areas; what people will use; what can be produced and finally what is driving the business. It’s the starting point for designing apps or websites, and also your marketing channels. All of your digital platforms should work towards a common goal, of delivering your business objectives.

Goal Setting and Evaluation

The first step in the process is to make sure we understand your business goals, your competitors and your audience goals. We also help you set the key performance indicators (KPIs) that helps you in evaluating the overall health and growth of your digital presence and its marketing efforts. Everything else we do will be dependent on this step.

Our Services include:

Customer Research
Stakeholder Interviews and Workshops
Audit existing Digital Landscape
Competitor Analysis
Audience Personas & Surveys

Crafting Digital Strategy

Your brand’s digital strategy should not be about launching a simple website and posting a few tweets to twitter every now and again. A strategy originates from a plan of what you want to achieve and how you can leverage the right online mediums to get to your desired results.

Digital Strategy Blueprint
Technical Scoping
User Experience Strategy
Content Stragey
Customer Acquisition Strategy
Integrated Campaign Strategy
SEO and Display Ad Strategy
Social Media Strategy

Execution of Digital Strategy

The implementation of your strategy makes all the planning come to life. The days of just having a website are now behind us. Today it’s essential your online presence is optimised in order to take your audience on a cohesive, cross-channel journey.

Once the client has reviewed and approved the work, it is released. Your digital properties are pushed to web servers. A We also work towards getting the content published for content marketing, your SEO strategy gets executed, your paid advertising is trafficked to the media partner, Facebook content is loaded onto Facebook, and so forth.

Once the client has reviewed and approved the work, it is released. Your digital properties are pushed to web servers. We also work towards getting the content published for content marketing, your SEO strategy gets executed.

Optimise & Measure

Digital marketing can be highly targeted, far-reaching, and cost-effective. Being able to track and measure return on investment, in an environment where you can react quickly to improve engagement and results, is incredibly powerful.

During this process, we will review the output of previous steps and determine what’s working, what’s not, and what needs to change. This is where your digital strategy grows from a plan to realization.