Digital Strategy

Planning carefully aligned digital strategy to deliver against your business objectives.

Goal Setting and Evaluation

The first step in the process is to make sure we understand your business goals, your competitors and your audience goals. We also help you set the key performance indicators (KPIs) that helps you in evaluating the overall health and growth of your digital presence and its marketing efforts. Everything else we do will be dependent on this step.

Our Services include:

  • Customer Research
  • Stakeholder Interviews and Workshops
  • Audit existing Digital Landscape
  • Competitor Analysis
  • Audience Personas & Surveys
Customer Acquisition Strategy
Digital Strategy,SEO and Display Ad strategy

Crafting Digital Strategy

Your brand’s digital strategy should not be about launching a simple website and posting a few tweets to twitter every now and again. A strategy originates from a plan of what you want to achieve and how you can leverage the right online mediums to get to your desired results.

  • Digital Strategy Blueprint
  • Technical Scoping
  • User Experience Strategy
  • Content Stragey
  • Customer Acquisition Strategy
  • Integrated Campaign Strategy
  • SEO and Display Ad Strategy
  • Social Media Strategy

Execution of Digital Strategy

The implementation of your strategy makes all the planning come to life. The days of just having a website are now behind us. Today it’s essential your online presence is optimised in order to take your audience on a cohesive, cross-channel journey.

Once the client has reviewed and approved the work, it is released. Your digital properties are pushed to web servers. A We also work towards getting the content published for content marketing, your SEO strategy gets executed, your paid advertising is trafficked to the media partner, Facebook content is loaded onto Facebook, and so forth.
Once the client has reviewed and approved the work, it is released. Your digital properties are pushed to web servers. We also work towards getting the content published for content marketing, your SEO strategy gets executed.
Once the client has reviewed and approved the work, it is released. Your digital properties are pushed to web servers. A We also work towards getting the content published for content marketing, your SEO strategy gets executed, your paid advertising is trafficked to the media partner, Facebook content is loaded onto Facebook, and so forth.
Once the client has reviewed and approved the work, it is released. Your digital properties are pushed to web servers. A We also work towards getting the content published for content marketing, your SEO strategy gets executed.
What is Digital Strategy
User Experience Strategy

Optimise & Measure

Digital marketing can be highly targeted, far-reaching, and cost-effective. Being able to track and measure return on investment, in an environment where you can react quickly to improve engagement and results, is incredibly powerful.

During this process, we will review the output of previous steps and determine what’s working, what’s not, and what needs to change. This is where your digital strategy grows from a plan to realization.

  • Analytics Health Check
  • Conversion Research
  • A/B testing
  • Optimisation

 

Our Recent Work

Just a few of our recent projects to show you what we can do. We work with all businesses, regardless of size or budget.

COVID-19 RESPONSE

23 Digital is committed to helping businesses navigate the challenges of COVID-19. In order to support our clients during this time, we have introduced a number of changes that are designed to help businesses of all sizes and industries. Together, we can weather the storm and get through this time of uncertainty.

For Existing Clients:

We understand there has been a significant impact on a number of industries. Rest assured we are taking the initiative to ease pressure for affected clients.

Please get in touch with your point of contact or call us on 1300 233 444 to learn more about the steps we will take to support you through these hard times.

For Prospects:

We have made some changes in our terms of agreement to ease decision making and cash flow over the coming months. We have plans in place to support you for the next three months without incurring significant marketing costs.

For All:

The lines of our experts are always open for a consultation, allowing you to discuss the on-ground issues that your business is facing. We will be happy to suggest measures you can take to turn things around and minimise the impact COVID-19 has on your business.

Working closely with over 400 clients across Australia, 23 Digital is getting first-hand experience of how the economy is performing on the ground level. This valuable insight enables us to help your business to prepare or formulate a plan of action moving forward.

We are here to help, and our help is free.

Our thoughts are with everyone during this challenging time. We solemnly hope this too shall pass so we can come out strong together.