We deliver Magento SEO strategies designed to improve visibility, increase qualified traffic and grow eCommerce revenue. From technical SEO and category optimisation to content, schema and authority building, we help Magento stores compete in high-intent search results.
When optimising eCommerce SEO for your store, 23 digital values the organic Magento SEO process above everything else to ensure a risk-free experience for both you and our team.
Magento SEO is all about ensuring your product pages appear among those ten organic search results. User experience is number one on the Magento SEO checklist. The latest changes in search algorithms show that in addition to prioritising relevant content, Google wants it to be fast, safe and user-friendly.
In order to make improvements and focus energy on the right areas, we undertake a detailed Magento SEO audit to identify hidden opportunities and design a roadmap for your success online.
The way your catalogue is structured is crucial to not only your shopping experience, but also your Magento SEO value. We ensure the site architecture of your eCommerce store is simplified and structured properly.
On-page and technical Magento SEO is the process of updating pages on your websites to improve your content, site structure, site speed, images, rankings, user experience and domain authority.
Customer attention spans are short. To keep your customers engaged, our Magento SEO agency can help you imagine, build and deliver content marketing strategies that are unique and perhaps unexpected.
The top results on Google have an average of 3.8x more backlinks than their competitors. We do a proper competitor link analysis and create a strategy to rank your website higher.
Whether you need on-page SEO, technical SEO or content marketing, we can provide monthly Magento SEO services. We’ll implement a custom Magento SEO optimisation strategy to increase relevant site traffic so you start selling more products.
Keyword research is the foundation of every Magento SEO campaign. We can help you choose the right keywords for your eCommerce product and category pages in addition to providing you with handy Magento SEO tips. Our process follows a 5-point checklist to identify the best keywords for your eCommerce site:
Site architecture – or how the pages on your site are organised and arranged – is an important consideration for ANY site. With that many pages, it’s critical that your site architecture makes it easy for users and search engines to find all of your pages. We follow three golden rules for your Magento SEO site architecture:
Once we have your site architecture all set up, it’s time to optimise your category and product pages. For most eCommerce sites, these two types of pages generate the lion’s share of traffic and sales.
This makes sense if you think about it: someone searching for “red Nike running shoes size 10” is much closer to making a purchase than someone searching for “buy shoes online”.
In addition to implementing a keyword strategy and setting up on-page SEO, ensuring that your off-page Magento SEO is on point is crucial to your SEO value and rankings. Implementing backlinks from high domain authority websites to your website will improve your rankings more than any other ranking factor.
It doesn’t matter how great you are at running Google Search campaigns: you will inevitably reach a point of diminishing returns. You’ve tested every keyword and landing page strategy under the sun, and the big wins on search are simply exhausted. It’s time to consider the Google Display Network to drive more conversions (which we just so happen to do in tandem with our search strategies to avoid stale growth periods).
We want to deliver the best Magento SEO results for your business, so if there’s a super-creative idea or some Magento SEO tips that we think will improve your rankings or conversions, we’ll try them. Every member of our team is actively encouraged to think, experiment and deliver Magento and SEO services that go beyond the brief.
We talk to you throughout our Magento SEO audit and strategy process to determine what’s right, bring new ideas to the table and create something that delivers above and beyond your expectations. We believe every business should be heard, and it’s our job to make sure your story is shouted from the rooftops.
This isn’t just a job to us; we’re all passionate about what we do and always strive to perfect our skills and our Magento 2 SEO service offering. We take an agnostic approach to technology, ensuring we use what’s right for you both now and in the future. Expect creative ideas you haven’t seen before and technology you didn’t know existed.
Unlike other agencies, you won’t encounter smoke and mirror tactics, confusing jargon or blame passing with us. When you work with us, you’ll be working with a Magento SEO agency that has your best interests at heart. Our team offers bespoke SEO services that we stand behind. We analyse, improve and achieve success together.
While you can try the latest SEO gimmicks, any traffic boosts you gain aren’t likely to last because Google updates its algorithms frequently. Our Magento SEO services focus on long-term strategy while boosting quick wins on long tail keywords. We have a track record of maintaining our clients results even after numerous Google algorithm updates.
We measure our success by the success of our clients, which is why we developed Lead Magnet. This powerful lead tracking tool lets our clients see the results of our Magento 2 SEO optimisation in real-time. We don’t settle for anything less than exceptional ROI for our clients.
Request a free website audit and detailed report today.
We’ve helped eCommerce sites across a range of industries to improve their traffic, rankings and revenue. We customise our SEO and content strategy to our clients’ unique verticals, so you can outrank your competitors and get your products in front of potential customers for the long-term. Take a look at our case studies to see how we’ve transformed eCommerce sites into revenue and sales machines.
At 23 Digital, we know eCommerce SEO. That’s why we partner with BigCommerce users to accelerate their online sales, fast. Drive more sales to your eCommerce store with the power of BigCommerce SEO.
WooCommerce SEO (search engine optimisation) is essential for any successful eCommerce business operating a WooCommerce store.
23 Digital works with a wide variety of Shopify merchants. Our expert Shopify SEO team will ensure that you have the right revenue growth strategy to achieve your online marketing goals.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. Highly recommend.
Highly recommended. Very friendly, fast and effective customer service. Always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. Highly recommended!!
I was recommended to 23 Digital by a friend and now I happily recommend them!!!! I came to them knowing nothing about SEO, and immediately felt comfortable with them. Leneila quickly versed herself in my niche industry and went over and above to come up with the correct keywords and script changes to my website to maximise traffic. In just over 4 months I went from middle of page 3, to page one number one on a Google search of my skill / industry!
Amazing SEO results from Sapan and Ashish at 23 Digital. They are so professional, passionate, helpful and friendly. I have been working with 23 Digital for almost 10 years and the results are excellent. Almost every keyword for my business Spitting Image Catering is ranking first on Google. Any queries that I have are responded to quickly and efficiently. I highly recommend them.. thanks team !!
My company has been with 23 Digital for over 3 years now and we have had great results and excellent service. 23 Digital are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks, guys!
We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
I have been working with 23 Digital for nearly 10 years now we have built the Grass Solutions Website from ground up and recently developed our Shop online System. I employ 23 digital for SEO and management of Ad Words. 23 Digital have contributed to the growth of our business from the creation of our online shopfront. Highly recommend.
Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
Hi, We have been working with 23 Digital for our marketing solutions for the past year and they have really helped us. Neeraj and his team have made themselves available anytime that we needed them. It’s always great to have people with a vast knowledge and who are willing to help you in the best way they could.
Kaushala from 23 Digital is simply amazing! She’s super friendly, honest, dedicated, knowledgeable and highly experienced in digital marketing. I would highly recommend her to anyone who is after a reliable marketing executive. Keep up the good work 23 Digital. Kaushala is one of your greatest assets!
The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquiries, our email gets contact enquiries we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
I have been using 23 Digital for just over a year now, they handle all of my advertising from SEO, Google Ads & Social media. I was very unsure of any company in this industry as there is a lot on the line when you spend money advertising, but 23 Digital have made a lot happen for my business so I can’t be happier – they have built up trust with me and will handle all of my advertising for years to come – highly recommend.
We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
Magento SEO helps shoppers and trade buyers find your categories and products through organic search. On Magento 2 and Adobe Commerce, that means paying close attention to how the catalogue generates URLs, how products are linked and which pages Google can index. The aim is to bring buyers to the right page for the range, product or specification they’re looking for.
We compare the pages Google can find with the pages your business wants customers to land on. That means checking how filters, store views and URL rewrites affect your catalogue, alongside sitemaps, internal links and page templates. We prioritise issues by the pages and revenue they could affect, so your team knows where to start.
Yes. Filters for brand, size or material help shoppers narrow a range, but they can also generate thousands of URL combinations. We look for filters that reflect genuine buying demand, such as a popular material with enough products to support a dedicated page. That lets you give shoppers a useful search landing page while keeping incidental filter combinations out of the way.
Categories usually make sense for searches where shoppers want to compare a range, such as ‘heavy-duty shipping cartons’. Product pages are better suited to model numbers, specific dimensions and other searches where the buyer knows what they need. We weigh demand against stock depth and margins before deciding which pages to optimise first.
Depending on the setup, a product may have a direct URL and additional URLs that include a category path. We check which address the store links to, which one appears in the sitemap and which one the canonical tag identifies as preferred. Aligning those signals helps Google understand which URL to show and gives customers a consistent landing page.
If stock is coming back, it can make sense to keep the page live with an availability message, a restock alert or relevant alternatives. For discontinued products, we check whether customers still search for the item or whether other sites link to it. A direct replacement may justify a redirect. If customers still need manuals, specifications or compatible parts, the original page may still be useful.
Product structured data can make pages eligible to display information such as price, stock status and ratings in Google. We check that the markup agrees with what customers see on the page. That matters on stores where several extensions or templates supply product data, especially when different variants have different prices or availability.
Yes. We look at what’s slowing down the pages customers actually use, particularly on mobile. A category page might load slowly because it displays too many large product images at once. A product page might make buyers wait to select a variant because several scripts are running. Our SEO and development teams can help identify the cause and scope the fix.
Public category and product pages can explain what you stock, which applications you support and who can open a trade account. Account-specific pricing can sit behind the login. We use the public pages to answer the questions buyers ask before applying, such as whether you supply their industry, offer bulk quantities or deliver to their location.
We build the SEO checks into the project before launch. That includes mapping redirects from existing URLs, checking how the new store links to priority products and categories, and testing the pages that currently attract organic sales. After launch, we monitor crawl and indexing issues so the team can respond quickly if important pages drop out of search.
Both. Our SEO and Magento development teams can work together where a fix needs changes to a template, extension or catalogue configuration. If you have an existing development partner, we can scope the recommendations for their team and verify the changes once they’re live.
Yes. We worked with Australian packaging supplier TigerPak across Magento 2 development, SEO and conversion optimisation to support its direct and wholesale channels. The project shows how catalogue structure and the buying experience fit into the same brief. See the TigerPak case study.
It depends on what’s limiting the store and how quickly changes can go live. If important category pages are missing from Google because of a configuration issue, the first milestone is getting those pages discoverable and indexed. Building visibility for competitive categories usually takes longer, especially when it requires new content, changes to navigation or development across multiple store views.
We look at organic orders and revenue alongside which categories and products are gaining visibility. Where tracking allows, we also review conversion rate by landing page. A category can attract more visitors and still underperform if the best-selling products are out of stock or hard to find. Looking at search and sales data together helps pinpoint what to fix next.
23 Digital’s Magento SEO services range from $3,500 to $25,000 per month, depending on the scope, with custom pricing available for larger stores. The main factors are catalogue size, the number of store views and how much technical work and content the campaign needs. Request a proposal and we’ll explain which fixes or categories we’d prioritise first.
Submit a form and speak with one of our Digital Strategists to learn more about how we can take your business to the next level. We offer no lock-in contracts, unified reporting and expert advice.
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"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
Meagan James - Head of Digital at Brooks
