Refresh

This website www.23digital.com.au/portfolio/science-in-sports-shopify-plus-development/ is currently offline. Cloudflare's Always Online™ shows a snapshot of this web page from the Internet Archive's Wayback Machine. To check for the live version, click Refresh.

Make it with 23Digital

Call 1300 233 444 Send me a Proposal
How Science in Sport redefined digital performance with Shopify Plus, subscription commerce, and data-driven marketing for high-growth D2C success.

Science in Sport: Powering Elite Performance Through Scalable D2C Commerce

Science in Sports, a prominent Global Sports Nutrition brand, required an eCommerce solution to be deployed in just under three months. 23 Digital started on a mission to revolutionise the online presence of this leading sports brand. The objective was to transition and enhance the brand’s digital platform onto Shopify Plus, enabling worldwide reach and incorporating advanced solutions such as Netsuite integration with Shopify for streamlined operations. This case study outlines the journey from the initial concept to the final implementation, showcasing the inventive strategies employed to address the distinct B2C and B2B challenges faced in the sports industry.

Shopify Plus integration with Netsuite

5+

Global, B2B, D2C

3 Months

55K

Digital Strategy, UI/UX Design, Shopify Plus, Netsuite Integration

Hover over to view website Touch the screen to view site
detail pattern macbook

Our Approach

01
The Challenge

While Science in Sport had strong retail and international presence, the D2C user journey in Australia was underperforming. Key challenges included:

  • An inflexible eCommerce platform not suited for regional scale
  • No streamlined support for subscriptions or auto-replenishment
  • Inefficient user experience, especially on mobile
  • Lack of localised content and limited SEO visibility in Australia
  • Disconnected marketing tools and basic email automation
  • Manual backend operations and poor analytics attribution

To remain competitive in the crowded performance nutrition market, SiS needed a frictionless, conversion-led D2C experience powered by automation and scale.

02
The Solution

23 Digital developed a comprehensive digital growth strategy built on Shopify Plus, prioritising user experience, performance marketing, and back-end efficiency.

  • Shopify Plus Replatforming: Custom design and development of a fast, mobile-optimised storefront tailored for endurance athletes and performance-focused buyers.
  • Subscription Integration (Recharge): Auto-replenishment for popular products like energy gels and hydration mixes, increasing LTV and reducing customer churn.
  • CRO-Driven UX: Smart product bundles, flavour selectors, performance goals filtering, and mobile-first checkout experience.
  • Advanced Email Strategy: Segmented Klaviyo flows including race preparation journeys, product reorder reminders, athlete-specific upsell flows, and loyalty rewards.
  • SEO & Content: Geo-targeted keyword mapping, content strategy tailored to APAC athlete search behaviours, and performance-focused blog content to boost organic rankings.
  • Analytics & Attribution: Full GA4 and Meta conversion API setup for deeper insights, funnel tracking, and campaign optimisation.
03
The Result

With a new high-performance digital stack in place, Science in Sport experienced major growth across key D2C metrics:

  • Revenue Growth: 5.2x increase in monthly D2C revenue within the first 9 months
  • Subscription Revenue: 41% of repeat purchases now driven via Recharge subscriptions
  • Conversion Rate: 53% uplift in mobile conversion and a 39% increase sitewide
  • Customer Retention: 35% increase in 90-day retention rate via email automation and subscription logic
  • Operational Efficiency: Time-to-ship reduced by 40% through backend workflow optimisation and ERP coordination

Science in Sport now delivers elite digital performance alongside elite nutrition—scaling confidently across Australia and Asia-Pacific with a best-in-class D2C infrastructure.

 

Have a project in mind? Let's talk

    Call 1300 233 444