We understand the complexity of B2B commerce and craft tailored digital solutions that simplify operations, enhance buyer experiences, and accelerate growth. From strategy to execution, we deliver with precision, innovation, and measurable impact.
Make it with 23Digital
Trusted by Leading Manufacturers, Distributors, and Wholesalers. — From Local Leaders to National Enterprises.
Case Studies
We’ve built scalable digital infrastructure for Australia’s top-performing B2B brands. From ERP-integrated quoting systems to tailored account portals, see how we turn complexity into clarity.
Brooks Running - Case Study
Achieving a 180% Organic Traffic Surge, 110% increase in New Users, and 3X Revenue growth through Online Channels for Brooks Running
Brooks is an innovative company specialising in products that are designed to deliver the best running experience. With the motto ‘Run Happy’, they aim to cultivate a deep and meaningful love of running for runners across Australia.
110% increase inNew Users
180% increase inOrganic Traffic
80% increase inrevenue
184 Keywords Rankedon Page 1
Science in Sports: Shopify Plus Development
Science in Sport: Powering Elite Performance Through Scalable D2C Commerce
Science in Sport partnered with 23 Digital to scale its D2C presence with Shopify Plus and subscription automation—driving 5.2x revenue growth and 41% of sales from recurring orders.
5.2x increase in monthly D2C revenue within the first 9 months
41% of repeat purchases now driven via Recharge subscriptions
53% uplift in mobile conversion and a 39% increase sitewide
35% increase in 90-day retention rate via email automation and subscription logic
TigerPak
Tigerpak: From Obsolete Systems to Explosive eCommerce Growth
Tigerpak collaborated with 23 Digital to overhaul its digital presence with a Magento 2 build, full Microsoft Dynamics 365 Business Central integration, and a targeted marketing strategy. The result was an 800% increase in traffic and over 1000% growth in online revenue, positioning Tigerpak as a leader in B2B and D2C packaging solutions across Australia.
1000% increase insales
800% increase inOrganic Traffic
Significant increase in high-value B2B inquiries
Ranking #4200 Keywordson Page 1
Vital Proteins
Vital Proteins: Elevating Wellness Commerce Across APAC on Shopify Plus
Vital Proteins partnered with 23 Digital to launch a high-converting Shopify Plus site for the Singapore and APAC market. With full NetSuite ERP integration, B2B wholesale functionality, and a regional marketing strategy, the project delivered 9x revenue growth and streamlined operations across both direct-to-consumer and business channels.
9x increase in monthly sales within 6 months of go-live
42% uplift across mobile and desktop
NetSuite integration cut manual order handling time by over 70%
300% rise in non-branded organic traffic across target APAC countries
Nutrition Always
Nutrition Always: Fuelled by Strategy, Powered by Shopify Plus
Nutrition Always partnered with 23 Digital to scale its APAC presence via Shopify Plus, Recharge subscriptions, and Fitness First fulfilment integration—resulting in 6.5x revenue growth and streamlined D2C + retail operations.
6.5x increase in monthly revenue within 9 months
38% of all orders now via subscription, leading to predictable revenue and higher retention
17% of total orders now fulfilled via Fitness First locations, improving convenience and lowering last-mile costs
61% increase in sitewide conversion across mobile and desktop
Ozwashroom
Ozwashroom: Leading the Hygiene Supply Market Through D2C & B2B eCommerce Transformation
Ozwashroom partnered with 23 Digital to migrate from Magento to Shopify—improving platform performance, enabling B2B orders, and delivering a 3.7x traffic increase and 220% more sales.
Reduced site management overhead by over 50%, enabling faster product updates and promotions
3.7x increase in organic search traffic post-migration
46% uplift in mobile conversions
60% faster load times, significantly improving bounce rates and engagement
Aussie Disposals
74K Monthly Visitor Surge and Skyrocketing Sales through Aussie Disposal's Website Redesign and Online Marketing Transformation
Aussie Disposals is a prominent retail brand specialising in outdoor, camping, and adventure equipment in Australia.
60% increase insale
140% increase inNew Customers
45% increase inEmail Revenue
Ranking page 1 for 500+ keywords
HYDAC
HYDAC's Redesigned Website and Targeted SEO campaigns delivered 400% marketing ROI and drastically reduced cost per lead
HYDAC International is a world leader in motion control and fluid technology, operating in over 50 countries with over 9,000 employees and 500 sales and service partners worldwide.
400% increase inMarketing ROI
3x increase inOrganic Traffic
60% increase inUser Engagement
Ranking on Page 1 for 256 Keywords
Office Choice
Office Choice: Empowering Nationwide B2B Growth with a Scalable eCommerce Ecosystem
Office Choice partnered with 23 Digital to transform its national dealer network into a scalable, modern B2B eCommerce platform—achieving a 3.9x uplift in digital orders and vastly improving customer experience.
3.9x increase in monthly digital order value across B2B channels
95% dealer adoption of new platform within 6 months
70% reduction in manual quote-to-order time via customer self-service tools
6% increase in repeat purchases and order frequency through saved lists and user account features
Deeds-Brewing
Deeds Brewing: Transforming D2C Commerce with Shopify and NetSuite Integration
Deeds Brewing partnered with 23 Digital to migrate to Shopify Plus and integrate with NetSuite ERP—achieving 4.5x sales growth, automated fulfilment, and a 52% boost in mobile conversions.
4.5x increase in online sales within the first 6 months
90%+ reduction in inventory-related support tickets through real-time NetSuite syncing
52% uplift in mobile conversions and 36% overall sitewide
28% of customers now on repeat purchase cycles, supported by subscriptions and email automation
Bay Gallery
How The Bay Gallery Furniture Increased conversion & Organic Traffic in just under 12 months
Bay Gallery Furniture enables Australian families to shop from the comfort of their own home for a great range of outdoor wicker furniture, teak furniture as well as stunning indoor timber dining tables, dining chairs, lounges, sofas and much more.
11K Organic Visitors Surge per day
5x increase inOrganic Traffic
90% increase inRevenue
Ranking on Page 1 for 280 Keywords
Organic Angels
Organic Angels: Delivering Fresh Organic Produce Through a Scalable Magento Subscription Platform
Organic Angels partnered with 23 Digital to optimise its Magento store and subscription delivery model—achieving 3.4x revenue growth and a 43% lift in retention through a seamless digital experience.
3.4x increase in monthly recurring revenue over 9 months
43% improvement in 90-day retention rate
37% increase in mobile conversions through improved UX
60% reduction in manual support tickets due to self-service delivery preferences
Muscle Diets
Fuel Your Body, Fuel Your Life: The Ultimate Muscle Diets Meal Subscription Website
MuscleDiets is a subscription-based meal service that aims to provide a comprehensive solution for individuals looking to improve their health and fitness through proper nutrition.
38% increase insale
5x increase inOrganic Traffic
96% increase inSocial ROAS
Ranking #1 searchfor "Muscle Diet"
Looking for a B2B Commerce Partner That Gets Growth?
Our B2B commerce platforms are purpose-built to streamline your sales processes, connect seamlessly with your systems, and empower your customers with self-service tools. Whether you're digitising your existing operations or launching something new, we’ll help you scale with confidence.
Why Choose 23 Digital for Your B2B Commerce
B2B Commerce Strategy
We align your entire digital ecosystem with modern B2B buyer behaviour, competitive market positioning, and long-term growth objectives. Our strategic frameworks are built to support complex B2B sales models, from bulk orders to negotiated pricing—empowering you to scale confidently in an evolving commerce landscape.
B2B UX Design
Our B2B-first UX design approach simplifies complexity across multi-layered buyer journeys. We craft user experiences optimised for B2B eCommerce, including account-level access, fast reordering, tiered pricing, and bulk purchasing. The result? Intuitive digital portals that streamline procurement and build buyer loyalty.
B2B Commerce Web Development
From custom integrations to API-driven architecture, our B2B eCommerce development is engineered for performance and flexibility. We seamlessly connect with CRMs, ERP systems, pricing engines, and advanced product catalogues to create powerful B2B platforms tailored to your unique business requirements.
B2B SEO & Marketing
We combine B2B SEO, paid media, and content marketing to attract high-intent buyers throughout the sales funnel. From industry-specific keyword targeting to LinkedIn advertising and remarketing, we generate quality traffic and nurture leads across long and complex B2B sales cycles.
Growth & Automation
We implement CRO strategies, quoting engines, workflow automation, and personalisation tools that optimise the sales pipeline. By reducing manual admin and accelerating decision-making, we help your sales team close deals faster and deliver consistent growth through digital automation.
Performance & Security
Enterprise-grade security, lightning-fast hosting, and robust infrastructure—purpose-built for B2B eCommerce. Our managed cloud solutions ensure your platform is secure, scalable, and compliant with industry standards, giving you confidence to serve large accounts 24/7 without interruption.
Ready to Build Your B2B Commerce Website? Request a Free Proposal
Let’s modernise your digital infrastructure and deliver measurable results. Whether you’re upgrading legacy systems or launching a new platform, we design scalable B2B commerce websites that streamline operations, boost conversions, and accelerate growth.
B2B Commerce Portal Features That Matter
Smart functionality tailored for the way B2B businesses buy, sell, and scale. Today’s B2B buyers expect the same seamless digital experience as B2C — but with added complexity. Our platforms are built to support everything from bulk ordering and complex pricing structures to custom workflows and deep integrations. Whether you’re servicing distributors, resellers, or procurement teams, we deliver powerful features that streamline operations and drive business growth.
01
Tiered Pricing & Custom Catalogues
Enable customer-specific pricing and curated product catalogues. Ideal for managing wholesale, trade, and contract-based relationships at scale.
This flexibility supports complex B2B pricing models and helps build loyalty through personalised buying experiences.
02
Multi-User Accounts & Permission Controls
Empower B2B customers with account-level access for multiple users, complete with custom roles, budgets, and purchase approval workflows.
Perfect for businesses with decentralised teams, this structure ensures governance without sacrificing convenience.
03
Quoting & Negotiation Tools
Streamline the RFQ process with built-in quote generation, custom pricing workflows, and buyer-seller communication features that support longer sales cycles.
Easily manage quote approvals and negotiation threads directly within the portal for faster decision-making.
04
Real-Time Inventory & Stock Visibility
Show accurate inventory levels, backorder options, and lead times to simplify procurement and support better forecasting for your buyers.
Keep B2B clients informed and confident with real-time stock updates across multiple warehouses.
05
ERP & CRM System Integration
Connect your B2B commerce portal to leading systems like SAP, NetSuite, MYOB, and Salesforce for real-time data syncing and process automation.
Reduce manual entry, improve accuracy, and align your operations for end-to-end supply chain visibility.
06
Bulk Ordering & Reordering Tools
Simplify repeat purchases with order templates, saved baskets, CSV uploads, and intelligent reorder prompts — all built for B2B buying efficiency.
Accelerate procurement cycles and enhance customer satisfaction with streamlined bulk buying capabilities.
Ready to Build a High-Performing B2B eCommerce Website?
Whether you're launching a new portal or digitising your sales process — we're your growth partner. Let’s create a custom B2B eCommerce solution that turns traffic into sales and scales with your business.
Scalable B2B Platforms That Grow With You
Built on flexible architecture, our B2B commerce platforms scale effortlessly as your business evolves. Using headless commerce frameworks and composable microservices, we design modular solutions that adapt to your needs—from high-volume transactions to international expansion. With custom APIs, secure hosting, and best-in-class performance, we deliver powerful platforms that grow with you—not against you.
Accelerate B2B Growth with High-Performance Digital Commerce
Unlock scalable growth with enterprise-ready B2B commerce platforms that streamline procurement, elevate customer experience, and drive operational efficiency. At 23 Digital, we specialise in building high-converting B2B websites tailored to wholesale, distribution, manufacturing, and complex trade businesses. Whether you’re replatforming or starting fresh, we deliver future-ready solutions that work with your tech stack and business model.
Deliver Exceptional B2B Shopping Experiences
Today’s B2B buyers expect the same level of ease and speed as B2C customers—on every device and channel. That’s why we focus on user-first experiences. From fast reordering and intuitive dashboards to tiered pricing, account-level permissions, and mobile-responsive design, our B2B commerce solutions simplify the purchase journey and increase customer retention. Our omnichannel strategy ensures seamless experiences across web, mobile, and offline sales channels.
Solve Your Toughest Business Challenges
Complex order workflows, manual fulfilment, and fragmented data systems can hold your business back. We help you overcome these obstacles with advanced functionality such as automated approvals, inventory syncing, and custom quoting engines. Whether you’re dealing with multi-warehouse logistics, contract pricing, or sales team enablement, our B2B commerce consultants work with you to build intelligent, results-driven digital infrastructure.
Start Your eCommerce Growth Journey with 23 Digital
We don’t do cookie-cutter websites—we build conversion-focused eCommerce experiences tailored to your goals. Let’s create a custom eCommerce solution that turns traffic into sales and scales with your business.
eCommerce Integration with ERP, Accounting and CRM systems to streamline and automate your B2B and B2C business.
Case Studies . Work . Portfolio .
Case Studies . Work . Portfolio .
Brands we have empowered
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
Christine Chan
La Belle Clinic Managing Director
I have been using 23 Digital for just over a year now, they handle all of my advertising from SEO, Google Ads & Social media. I was very unsure of any company in this industry as there is a lot on the line when you spend money advertising, but 23 Digital have made a lot happen for my business so I can't be happier - they have built up trust with me and will handle all of my advertising for years to come - highly recommend.
Scott Emms
SE Plumbing & Airconditioning Director
We recently moved our business's digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
Sarbjit Brar
Barkly International College CEO
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
Pawan Sawant
Melbourne River Cruises Marketing Manager
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Ben Osborn
Cricket Victoria Senior Group Digital Manager
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. highly recommend.
Mark Lewis
Aussie Disposals Director
Highly Recommended. Very friendly, fast and effective customer service. always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
Danny Zoysa
Crystal Clear Timber Floor Group Director
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
Clare Wilson
C & C Wilson Builders Director
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
Bruce Zhu
Smarter Renovations Director
We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. highly recommended!!
Amanpreet Singh
Bluestar Trailers Director
My company has been with 23 Digital for over 3 years now and we have had great results and excellent service. 23 Digital are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks guys!
Andrew Slagmolen
Roof Rack Superstore Director
We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
Stephen Linkin
Extensions Unlimited Co-Director
I have been working with 23 Digital for nearly 10 years now we have built the Grass Solutions Web Site from ground up and recently developed our Shop On LIne System. I employ 23 digital for SEO and management of Ad Words. 23 Digital have no contributed to the growth of our business from the creation of our on line shop front. Highly recommend.
Jane Penridge
Grass Solutions Pty Ltd Director
Amazing SEO results from Sapan and Ashish at 23 Digital. They are so professional , passionate, helpful and friendly. I have been working with 23 Digital for almost 10 years and the results are excellent. Almost every keyword for my business Spitting Image Catering is ranking first on Google. Any queries that I have are responded to quickly and efficiently. I highly recommend them.. thanks team !!
Mark Longmuir
Spitting Image Catering Director
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten. It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
Xiaolong Zhou
Care Rubbish Removals Managing Director
Hi, We have been working with 23 Digital for our marketing solutions for the past year and they have really helped us. Neeraj and his team have made themselves available anytime that we needed them. Its always great to have people with a vast knowledge and who are willing to help you in the best way they could.
Zorine De'Costa
Bluestone Migration Digital Marketing Manager
Kaushala from 23 Digital is simply amazing! She's super friendly, honest, dedicated, knowledgeable and highly experienced in digital marketing. I would highly recommend her to anyone who is after a reliable marketing executive. Keep up the good work 23 Digital. Kaushala is one of your greatest assets!
Nika Widanage
AIMS Australia Senior PartnerReady to take your eCommerce business
to the next level?
Whether it’s launching a new site, re-imagining an existing one or launching a marketing campaign, 23 Digital wants to help bring your idea to life.
eCommerce FAQs
B2B commerce web design focuses on creating digital platforms that facilitate online transactions between businesses. Unlike B2C sites, B2B websites often support complex pricing, bulk ordering, account management, multi-user permissions, and integrations with systems like ERP and CRM. At 23 Digital, we craft B2B commerce solutions that streamline procurement, boost conversion rates, and deliver seamless user experiences across all devices.
B2B websites are tailored for business buyers who typically purchase in larger volumes, require account-based pricing, and follow approval workflows. These platforms often include quoting engines, customised catalogues, and deeper integration with back-office systems. We specialise in designing scalable, conversion-focused B2B commerce websites that cater to distributors, wholesalers, and manufacturers.
Yes. We integrate B2B commerce platforms with leading ERP and CRM systems such as SAP, NetSuite, MYOB, Pronto, and Salesforce. Our goal is to create a connected digital ecosystem that syncs data across orders, inventory, customers, and pricing, reducing manual effort and improving operational efficiency.
We build B2B websites on powerful and scalable platforms like Shopify Plus, BigCommerce B2B, Adobe Commerce (Magento), and headless commerce solutions. Our team selects the best-fit architecture based on your technical requirements, product complexity, and growth goals.
Absolutely. Our B2B commerce platforms allow you to offer multi-user account access, with custom permissions for procurement teams, finance approvers, and operations staff. This streamlines workflows and gives your business customers full control over purchasing processes.
Yes. Every B2B site we design is fully mobile-responsive and optimised for performance across all devices. With mobile-first procurement on the rise, our responsive designs ensure B2B buyers can place and manage orders from anywhere, on any device.
Yes, we offer headless B2B commerce solutions for businesses seeking high performance, flexibility, and customisation. Headless architecture enables decoupled frontend experiences with lightning-fast load speeds, API-driven integrations, and omnichannel selling capabilities.
We configure advanced pricing models, contract-based rates, tiered pricing, and customer-specific catalogues tailored to your business model. These features allow for dynamic pricing and catalogue personalisation across different buyer groups, ensuring a seamless and accurate buying experience.
Yes. We provide B2B SEO, PPC, and digital marketing services to drive qualified traffic to your site. Our strategies are built around long sales cycles, account-based targeting, and conversion-focused content that nurtures leads and supports your growth pipeline.
Post-launch, we offer website maintenance, platform updates, CRO (conversion rate optimisation), marketing strategy, and technical support. Our team remains actively involved in scaling your B2B commerce ecosystem as your business grows.
