3 Important Metrics for Digital Marketing Campaigns

3 Important Metrics for Digital Marketing Campaigns

It’s one thing to have a robust digital marketing strategy in place, but equally as important is knowing how to monitor the results of your strategy. This is essential even when your digital marketing is being handled by a digital marketing agency. To begin, you’ll need to have a think about exactly what you want to get out of your campaign. More eyes on your website? A boost in conversions? Higher brand awareness? Once you’ve nailed this down, you can then keep an eye on the metrics that are important to you. Read on for an overview of three important metrics you can track and what they can tell you about your website.

Bounce Rate

Your bounce rate refers to the percentage of visitors who “bounce off” your website, leaving as soon as they click onto it. A low bounce rate means you’re doing well, with most visitors sticking around to interact with your site. However, a high bounce rate could indicate issues with your site that are causing people to flee, such as a glaring issue with usability or design. To fix a high bounce rate, take steps to improve your landing page and encourage greater interactivity. This might involve updating the design, writing fresh content, or even adding photos to break up a daunting wall of text.

Total Website Visits

The total website visits metric is exactly what it sounds like: the total number of visits your website has received. This is a useful metric to track over time, as it allows you to gauge the effectiveness of different campaigns and monitor overall performance in the long-term. If you fail to see a rise over a certain period of time, this could be an indication that something is wrong with your campaign and a rethink might be in order. In this case, seeking an expert opinion from a digital marketing agency in Melbourne could be invaluable.

Conversion Rate

Your conversion rate is one of the most important metrics you can track, measuring how well your campaign is at converting visitors into paying customers. Conversions are simple to track using Google Analytics or your own website tools, and they can be a solid indicator of a campaign’s performance. If your conversion rate is less than stellar, it’s important to take a broad look at your offering and try to work out why. Perhaps your website just isn’t effective in selling your product or service, or maybe the issue is your product or service itself. When you figure out what’s wrong, you can start working on fixing it to give your conversion rate a boost.

Get Help Today with 23 Digital

Looking to partner with an award-winning digital marketing agency and SEO company in Melbourne you? 23 Digital is backed by years of experience helping clients establish successful digital marketing campaigns that can be easily tracked using metrics. Call us today on 1300 233 444 to get started.

Published In : Digital Strategy

About The Author

admin Piyush Kotadiya is a Managing Director at 23 Digital, a full service digital agency focused on web design, ecommerce, digital marketing, interactive technology and brand experience. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce. Follow Piyush on Linkedin.


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