eCommerce Conversion Rate Optimisation Agency

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Performance-based eCommerce CRO Agency

Work with an experienced eCommerce CRO Agency that will capture and convert your traffic

Increase your online sales and leads with conversion rate optimisation. Our experienced CRO agency can capture higher quality traffic and sky-rocket your advertising ROI.

eCommerce Conversion Optimisation Agency

Get a Free Quote

We’ve helped over 200 Australian brands from agile startups to enterprise retailers

Verbatim eCommerce Conversion Optimisation Agency

TigerPak-conversion rate optimisation agency

Takingshape-conversion rate optimisation

sis-science-in-sport- conversion rate optimisation company

Office-Choice- conversion rate optimisation service

Why your business needs eCommerce conversion rate optimisation?

eCommerce conversion rate optimisation (CRO) is the process of improving the percentage of visitors to your website who take a desired action, such as making a purchase, filling out a form or signing up for a newsletter. Overall, conversion rate optimisation is a critical aspect of digital marketing that can help you get more value from your online efforts and improve the bottom line for your business.

By providing data-driven insights, CRO empowers you to make informed decisions and implement actions to boost your website’s conversion rates and achieve your goals. Understanding your target audience is key to attracting leads and online sales, and CRO offers a way to analyse audience behaviour.

Through eCommerce CRO, the user experience of your website can be improved, leading to improved key metrics such as reduced bounce rates, increased time on site and enhanced engagement. This results in data-backed decisions that drive both UI/UX changes and improvement in conversion rates for your specific objectives.

Our eCommerce CRO Service
is proven to deliver the results

We increase your eCommerce revenue metrics. You pay only for the actual uplift.

eCommerce CRO Audits

In order to make improvements and focus our energy on the right areas, we undertake a detailed eCommerce conversion rate audit to identify hidden opportunities and design a roadmap for your success online.

whatwe_img3- Conversion Rate Optimisation

User experience (UX) optimisation

This involves analysing and improving the user experience of the website, including the design, navigation and overall functionality. The goal is to make it easy and intuitive for visitors to find what they're looking for and complete a purchase.

Product page optimisation

This involves analysing and improving the product pages on the website, including the product descriptions, images and pricing information. The goal is to provide a clear and compelling product presentation that encourages visitors to make a purchase.

Cart and checkout optimisation

This involves analysing the shopping cart and checkout process to make it as seamless and easy as possible for visitors to complete a purchase.

whatwe_img5-1 - Conversion Rate Optimisation agency

Personalisation

This involves using customer data to personalise the website experience for individual visitors, such as by showing them relevant products or promotions based on their purchase history.

seo-whatwe_img6- Ecommerce Converion Rate

A/B testing

This involves testing different versions of a website element, such as a button or call-to-action, to see which version results in the highest conversion rate.

Ready to take your eCommerce business
to the next level?

Whether you’re new to conversion rate optimisation or looking to partner with an eCommerce CRO agency to benefit from their expertise, 23 Digital can help.

Get a Free Quote

Case Studies

Brooks Running - Case Study

Achieving a 180% Organic Traffic Surge, 110% increase in New Users, and 3X Revenue growth through Online Channels for Brooks Running

Brooks is an innovative company specialising in products that are designed to deliver the best running experience. With the motto ‘Run Happy’, they aim to cultivate a deep and meaningful love of running for runners across Australia.

110% increase in
New Users

180% increase in
Organic Traffic

80% increase in
revenue

184 Keywords Ranked
on Page 1

Science in Sports: Shopify Plus Development

Science in Sport: Powering Elite Performance Through Scalable D2C Commerce

Science in Sport partnered with 23 Digital to scale its D2C presence with Shopify Plus and subscription automation—driving 5.2x revenue growth and 41% of sales from recurring orders.

5.2x increase in monthly D2C revenue within the first 9 months

41% of repeat purchases now driven via Recharge subscriptions

53% uplift in mobile conversion and a 39% increase sitewide

35% increase in 90-day retention rate via email automation and subscription logic

TigerPak

Tigerpak: From Obsolete Systems to Explosive eCommerce Growth

Tigerpak collaborated with 23 Digital to overhaul its digital presence with a Magento 2 build, full Microsoft Dynamics 365 Business Central integration, and a targeted marketing strategy. The result was an 800% increase in traffic and over 1000% growth in online revenue, positioning Tigerpak as a leader in B2B and D2C packaging solutions across Australia.

1000% increase in
sales

800% increase in
Organic Traffic

Significant increase in high-value B2B inquiries

Ranking #4200 Keywords
on Page 1

Vital Proteins

Vital Proteins: Elevating Wellness Commerce Across APAC on Shopify Plus

Vital Proteins partnered with 23 Digital to launch a high-converting Shopify Plus site for the Singapore and APAC market. With full NetSuite ERP integration, B2B wholesale functionality, and a regional marketing strategy, the project delivered 9x revenue growth and streamlined operations across both direct-to-consumer and business channels.

9x increase in monthly sales within 6 months of go-live

42% uplift across mobile and desktop

NetSuite integration cut manual order handling time by over 70%

300% rise in non-branded organic traffic across target APAC countries

Nutrition Always

Nutrition Always: Fuelled by Strategy, Powered by Shopify Plus

Nutrition Always partnered with 23 Digital to scale its APAC presence via Shopify Plus, Recharge subscriptions, and Fitness First fulfilment integration—resulting in 6.5x revenue growth and streamlined D2C + retail operations.

6.5x increase in monthly revenue within 9 months

38% of all orders now via subscription, leading to predictable revenue and higher retention

17% of total orders now fulfilled via Fitness First locations, improving convenience and lowering last-mile costs

61% increase in sitewide conversion across mobile and desktop

Aussie Disposals

74K Monthly Visitor Surge and Skyrocketing Sales through Aussie Disposal's Website Redesign and Online Marketing Transformation

Aussie Disposals is a prominent retail brand specialising in outdoor, camping, and adventure equipment in Australia.

60% increase in
sale

140% increase in
New Customers

45% increase in
Email Revenue

Ranking page 1 for
500+ keywords

Ozwashroom

Ozwashroom: Leading the Hygiene Supply Market Through D2C & B2B eCommerce Transformation

Ozwashroom partnered with 23 Digital to migrate from Magento to Shopify—improving platform performance, enabling B2B orders, and delivering a 3.7x traffic increase and 220% more sales.

Reduced site management overhead by over 50%, enabling faster product updates and promotions

3.7x increase in organic search traffic post-migration

46% uplift in mobile conversions

60% faster load times, significantly improving bounce rates and engagement

HYDAC

HYDAC's Redesigned Website and Targeted SEO campaigns delivered 400% marketing ROI and drastically reduced cost per lead

HYDAC International is a world leader in motion control and fluid technology, operating in over 50 countries with over 9,000 employees and 500 sales and service partners worldwide.

400% increase in
Marketing ROI

3x increase in
Organic Traffic

60% increase in
User Engagement

Ranking on Page 1 for
256 Keywords

Bottega Coffee

Bottega Coffee: Brewing a Premium D2C Experience with Shopify

Bottega Coffee partnered with 23 Digital to launch a premium Shopify store with flexible subscriptions and smart automation—achieving 3.8x growth and a 44% boost in recurring orders.

3.8x increase in monthly online sales within 6 months

44% of monthly orders now from subscribers

49% increase in mobile and tablet conversions

32% increase in repeat purchase rate due to smarter customer flows

Office Choice

Office Choice: Empowering Nationwide B2B Growth with a Scalable eCommerce Ecosystem

Office Choice partnered with 23 Digital to transform its national dealer network into a scalable, modern B2B eCommerce platform—achieving a 3.9x uplift in digital orders and vastly improving customer experience.

3.9x increase in monthly digital order value across B2B channels

95% dealer adoption of new platform within 6 months

70% reduction in manual quote-to-order time via customer self-service tools

6% increase in repeat purchases and order frequency through saved lists and user account features

Deeds-Brewing

Deeds Brewing: Transforming D2C Commerce with Shopify and NetSuite Integration

Deeds Brewing partnered with 23 Digital to migrate to Shopify Plus and integrate with NetSuite ERP—achieving 4.5x sales growth, automated fulfilment, and a 52% boost in mobile conversions.

4.5x increase in online sales within the first 6 months

90%+ reduction in inventory-related support tickets through real-time NetSuite syncing

52% uplift in mobile conversions and 36% overall sitewide

28% of customers now on repeat purchase cycles, supported by subscriptions and email automation

Bay Gallery

How The Bay Gallery Furniture Increased conversion & Organic Traffic in just under 12 months

Bay Gallery Furniture enables Australian families to shop from the comfort of their own home for a great range of outdoor wicker furniture, teak furniture as well as stunning indoor timber dining tables, dining chairs, lounges, sofas and much more.

11K Organic Visitors
Surge per day

5x increase in
Organic Traffic

90% increase in
Revenue

Ranking on Page 1
for 280 Keywords

Organic Angels

Organic Angels: Delivering Fresh Organic Produce Through a Scalable Magento Subscription Platform

Organic Angels partnered with 23 Digital to optimise its Magento store and subscription delivery model—achieving 3.4x revenue growth and a 43% lift in retention through a seamless digital experience.

3.4x increase in monthly recurring revenue over 9 months

43% improvement in 90-day retention rate

37% increase in mobile conversions through improved UX

60% reduction in manual support tickets due to self-service delivery preferences

Hello-Charlie

Boosting Conversion Rates with Exceptional UI/UX for Hello Charlie

60% increase in
sale

5x increase in
Organic Traffic

60% increase in
Instagram revenue

Ranking #1 search
for "Furniture"

Muscle Diets

Fuel Your Body, Fuel Your Life: The Ultimate Muscle Diets Meal Subscription Website

MuscleDiets is a subscription-based meal service that aims to provide a comprehensive solution for individuals looking to improve their health and fitness through proper nutrition.

38% increase in
sale

5x increase in
Organic Traffic

96% increase in
Social ROAS

Ranking #1 search
for "Muscle Diet"

Online-Lighting

Online Lighting: Brightening the Future of eCommerce with Redesign and SEO-Led Strategy

Online Lighting partnered with 23 Digital to migrate from legacy theme to more modern custom theme and implement an SEO-led strategy—resulting in 4.6x organic traffic growth and a 3.2x increase in online revenue.

4.6x increase in organic search traffic within 9 months

3.2x increase in monthly online sales

39% uplift in mobile conversion and 28% sitewide

Over 1280 top 3 rankings achieved for high-intent lighting categories

Car Care Products

Boosting conversion rate for the leading Automotive Cleaning Product Supplier.

60% increase in
sale

5x increase in
Organic Traffic

60% increase in
Instagram revenue

Ranking #1 search
for "Furniture"

Our Approach to eCommerce CRO .
We promise to deliver best results

Our approach to eCommerce CRO can vary depending on the specific goals and needs of the individual website, but there are some key elements that are typically involved in a comprehensive eCommerce CRO strategy:

eCommerce CRO Audits

An eCommerce conversion rate optimisation (CRO) audit is a comprehensive review of an online store’s website and marketing efforts, with the goal of identifying opportunities for improvement and increasing conversion rates. An eCommerce CRO audit typically involves the following steps:

Data collection: The first step is to gather data on the website’s traffic, conversion rates and other key metrics. This can include website analytics data, A/B testing results and customer feedback.
User experience (UX) analysis: The next step is to analyse the user experience on the website, including the design, navigation and overall functionality. This helps to identify areas where the user experience can be improved to make it easier for visitors to complete a purchase.
Funnel analysis: This involves analysing the journey that visitors take on the website, from arrival to checkout, to identify any bottlenecks or roadblocks that are preventing them from completing a purchase.
Competitor analysis: This involves reviewing the websites and marketing efforts of competitors to see what they’re doing well and what opportunities exist for improvement.
Recommendations: Based on the data collected and analysis performed, the auditor will provide recommendations for improving the conversion rate of the online store. This can include changes to the website design, user experience, marketing efforts and more.

An eCommerce CRO audit is a valuable tool for online stores looking to improve their conversion rate and get more value from their marketing efforts. By identifying opportunities for improvement and providing actionable recommendations, an eCommerce CRO audit can help to optimise the user experience and increase the conversion rate of an online store.

User experience (UX) optimisation

User experience (UX) optimisation is an important part of conversion rate optimisation (CRO) for eCommerce websites. The goal of UX optimisation is to improve the overall experience of visitors on the website, making it easier for them to find what they’re looking for and complete a purchase. Here are some of the things that are typically involved in UX optimisation for CRO:

Usability testing: This involves testing the website with real users to identify any pain points or areas where the user experience can be improved. This can include testing the navigation, checkout process and other key elements of the website.
Heat mapping: This involves using tools to track how visitors interact with the website, such as where they click, scroll and hover. This helps to identify areas of the website that are not being used or where visitors are having trouble.
User flow analysis: This involves analysing the journey that visitors take on the website to identify any roadblocks or bottlenecks that are preventing them from completing a purchase.
A/B testing: This involves testing different versions of a website element, such as a button or call-to-action, to see which version results in the highest conversion rate.
Design improvements: Based on the results of testing and analysis, the website can be redesigned to improve the user experience and make it easier for visitors to complete a purchase. This can include changes to the layout, colour scheme, typography and more.
Mobile optimisation: This involves ensuring that the website is optimised for mobile devices in order to capture visitors who are using their smartphones to shop online.

These are just a few of the things that are involved in UX optimisation for CRO, but the specific tactics will vary depending on the goals and needs of the individual eCommerce website. The goal of UX optimisation is to provide a seamless and intuitive experience for visitors on the website.

Product page & Content optimisation

Product page and content optimisation is a critical component of eCommerce CRO. The goal of product page and content optimisation is to ensure that visitors have the information they need to make an informed purchase decision while also making the website as compelling and persuasive as possible. Here are some of the things that are typically involved in product page and content optimisation for CRO:

Product page layout: This involves optimising the layout of product pages, including the placement of images, descriptions and call-to-actions, ensuring that visitors can quickly and easily find the information they need.
Product descriptions: This involves writing clear and compelling product descriptions that highlight the features and benefits of the product. The descriptions should be easy to understand and free of technical jargon.
Product images: This involves using high-quality product images that accurately depict the product and its features. The images should be well-lit, clear and engaging.
Customer reviews: This involves including customer reviews on the product page to provide social proof and help build trust with visitors.
Up-selling and cross-selling: This involves using techniques such as up-selling and cross-selling to encourage visitors to purchase additional products or upgrade to a higher-priced item.
Call-to-actions: This involves optimising the call-to-actions on the product page, such as “Add to Cart” or “Buy Now”, ensuring they’re clear, visible and compelling.
Content marketing: This involves using content marketing, such as blog posts, videos and infographics, to educate and engage visitors and build trust with the brand.

These are just a few of the things that are involved in product page and content optimisation for CRO, but the specific tactics will vary depending on the goals and needs of the eCommerce website. The goal of product page and content optimisation is to ensure that visitors have the information they need to make an informed purchase decision.

Cart and checkout optimisation

Our eCommerce CRO agency understands the importance of cart and checkout optimisation for eCommerce websites. The goal of cart and checkout optimisation is to make the process of adding items to the cart and completing a purchase as simple and streamlined as possible. Here are some of the things that are typically involved in cart and checkout optimisation for CRO:

Streamlined checkout process: This involves simplifying the checkout process, reducing the number of steps required to complete a purchase and eliminating any unnecessary fields or questions.
Cart and checkout design: This involves optimising the design of the cart and checkout pages, including the placement of call-to-actions, the use of colour and the overall layout.
Guest checkout option: This involves offering visitors the option to checkout as a guest, without creating an account, to make the process as quick and easy as possible.
Mobile optimisation: This involves ensuring that the cart and checkout pages are optimised for mobile devices to capture visitors using their smartphones to shop online.
Trust signals: This involves including trust signals, such as security badges and customer reviews, on the cart and checkout pages to build trust with visitors and reduce the risk of abandoned carts.
Up-selling and cross-selling: This involves using techniques such as up-selling and cross-selling to encourage visitors to purchase additional products or upgrade to a higher-priced item.
Delivery and shipping information: This involves providing clear and concise delivery and shipping information, including estimated delivery times and shipping costs, helping visitors make informed purchasing decisions.

These are just a few of the things that are involved in cart and checkout optimisation for CRO, but the specific tactics can vary. The goal of cart and checkout optimisation is to make the process of adding items to the cart and completing a purchase as simple and streamlined as possible, reducing the risk of abandoned carts and increasing conversions.

Personalisation and A/B Testing

Personalisation and A/B testing is vital for eCommerce websites. The goal of personalisation and A/B testing is to find the best possible combination of elements on a website to increase conversions and meet the unique needs and preferences of individual visitors. Here are some of the things that are typically involved in personalisation and A/B testing for CRO:

Personalisation: This involves using data and technology to create unique and relevant experiences for individual visitors based on their behaviours, preferences and interests. Personalisation can include targeted messaging, recommendations and personalised product pages.
A/B testing: This involves testing different variations of elements on a website, such as the placement of a call-to-action or the design of a product page, to determine which version is most effective in increasing conversions.
User segmentation: This involves dividing visitors into different segments based on their behaviours, preferences and interests, and creating customised experiences for each segment.
Data analysis: This involves analysing data from personalisation and A/B testing to make informed decisions about future changes and optimisations to the website.
Continuous improvement: This involves continuously testing and refining website elements based on the results of personalisation and A/B testing to continually improve the user experience and increase conversions.

These are just a few of the things that are involved in personalisation and A/B testing for CRO, but the specific tactics can differ from one website to another. The goal of personalisation and A/B testing is to find the best possible combination of elements on a website to increase conversions and meet the needs of visitors.

Unlock More Revenue from Your Existing Traffic. Request a Free Conversion Audit Today

Discover how Conversion Rate Optimisation (CRO) can turn more of your website visitors into paying customers. At 23 Digital, we use data-driven testing, UX enhancements, and behavioural insights to drive measurable growth—without increasing your ad spend.

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1100+

Marketing Campaigns

1500+

Website Projects

2500+

Happy Clients

184

Employees

Want to know why we’re different?

23 Digital will partner with your business and turn your business goals and objectives into tangible actions to increase your leads, enquires and sales. Our eCommerce CRO agency will work will you to understand your business and target audience to ensure that all captured traffic regardless of the channel or platform can convert at the highest possible rate.

Obsessed with Data

We want to deliver the best eCommerce CRO results for your business, which is why we take a data-driven approach to CRO that involves using analytics and other data sources to inform decision-making and determine areas for optimisation.

User-centered Optimisation approach

23 Digital always takes a user-centred approach to eCommerce CRO that involves putting the needs and preferences of the target audience at the centre of the optimisation process. This includes understanding their behaviours, pain points and goals.

Continuous testing and improvement

A continuous testing and improvement approach to CRO involves regularly testing and refining website elements based on the results of A/B tests and other optimisation efforts.

Being accountable

You won’t experience any smoke and mirror tactics, confusing jargon or blame passing with us. When you work with us, you’re working with an eCommerce CRO agency that has your best interests at heart. Our people provide bespoke services that we stand behind.

Multi-disciplinary CRO agency

A multi-disciplinary approach to CRO involves using a variety of tactics and techniques from disciplines such as psychology, design, marketing and technology to optimise the user experience and increase conversions. Our CRO solutions focus on long-term strategy while boosting quick wins.

Judge us by our results

We measure our success by the success of our clients. Whether you’re new to conversion rate optimisation or looking to partner with an eCommerce CRO agency to improve your CRO, 23 Digital can deliver the best results for your business with our cost-effective eCommerce CRO service.

Have a project in mind? Let's talk

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Whether it’s launching a new site, re-imaging an existing one or launching a marketing campaign, 23 Digital can help

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Your Website URL

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1100+

Marketing Campaigns

1500+

Website Projects

2500+

Happy Clients

184

Employees

Call 1300 233 444

Work with an experienced eCommerce CRO Agency that will capture and convert your traffic

We’ve helped over 200 Australian brands from agile startups to enterprise retailers

Why your business needs eCommerce conversion rate optimisation?

Our eCommerce CRO Service is proven to deliver the results

Ready to take your eCommerce business to the next level?

Case Studies

Our Approach to eCommerce CRO . We promise to deliver best results

Unlock More Revenue from Your Existing Traffic. Request a Free Conversion Audit Today

1100+

1500+

2500+

184

Want to know why we’re different?

Obsessed with Data

User-centered Optimisation approach

Continuous testing and improvement

Being accountable

Multi-disciplinary CRO agency

Judge us by our results

Have a project in mind? Let's talk

Our eCommerce CRO Service
is proven to deliver the results

Ready to take your eCommerce business
to the next level?

Our Approach to eCommerce CRO .
We promise to deliver best results