Hyvä is a modern frontend for Magento 2 that replaces the outdated Luma theme. It’s built with speed and simplicity in mind — no more bloated JavaScript, no more poor mobile scores.
Achieve top scores in performance, accessibility, and SEO with Hyvä's ultra-lean architecture.
Hyvä’s simplified codebase allows for faster builds, saving you time and development costs.
Better UX and faster page loads lead to more users converting into paying customers.
Built with clean code and fast load speeds that Google loves — helping your store rank higher.
Streamlined, intuitive layouts designed to keep users engaged and guide them to convert.
Pass Google’s Core Web Vitals with flying colours, ensuring a smooth, high-performing experience on all devices.
Not sure where to start with Hyvä? Our Magento consultants help you build a future-proof digital strategy focused on performance, UX, and SEO. We’ll guide you from planning to implementation.
Create seamless shopping experiences with our Hyvä Magento 2 design service. Built for mobile-first performance and clean UX, Hyvä ensures customers convert, not just browse.
Our certified Magento developers specialise in Hyvä theme builds — delivering fast, flexible, and future-ready storefronts that drive engagement and reduce total development overhead.
Optimise your Hyvä-powered Magento site with tailored SEO and paid media strategies. Our Hyvä SEO services ensure better visibility, faster indexing, and improved rankings — helping your customers find you first.
Hyvä’s fast frontend paired with our CRO strategies helps boost your customer lifetime value. We focus on user behaviour, A/B testing, and funnel design to increase order values and retention.
Deploy your Hyvä theme on secure, scalable Magento hosting. We ensure Core Web Vitals compliance, lightning-fast load times, and seamless scalability for peak traffic and long-term growth.
We ensure a smooth migration of your store, to Magento 2, with full SEO, performance optimisation, and technical fine-tuning.
We are the pioneers in the development of PWA solutions, including the biggest headless front end development.
We build a business-tailored Magento front-end using the most modern and efficient libraries and languages: React, Vue.js, Next.js, Gatsby, Hyva, etc.
Increase revenue with a Magento checkout optimisation program fully customised to your business revenue growth.
We provide managed AWS hosting services, with unlimited features and scalability.
Improve ROI across ad channels like Google Ads, Bing, LinkedIn, Tiktok etc. and boost revenue.
Rank higher and get organic traffic that steadily converts into leads and sales.
Complex qualitative and quantitative data analysis to identify customer personas, uncover weaknesses and areas for improvement in customer journeys.
23 Digital is your go-to Magento website design and Magento SEO agency, dedicated to crafting eCommerce experiences that convert. Our award-winning designs aren’t just about looks – they’re about creating a shopping journey your customers will love and come back to time and time again.
A big part of figuring out where to go is discussing where you’ve been. We’ll take the time to understand your business and your eCommerce goals. Then, working together, we’ll pull everything apart, put it together again and plan ahead.
Good Magento website design is all about balance. Your store needs to look beautiful, celebrate your brand, work seamlessly and uphold your principles by having a low impact and being accessible to all. Our Magento development company will get your brand, your goals and your experience working in harmony.
Magento Web development, platform integrations, extension selections– this is where things start getting technical (but we can explain in plain English…most of the time).
23 Digital’s award-winning, managed Magento SEO campaigns give your brand access to our highest authority links and our customised, tailored Magento SEO strategy. Each campaign kicks off with a review of your specific business goals, target audience, industry niche and market landscape. We’ll then formulate a Magento SEO plan specifically for your brand and industry space.
Our Magento web development company understands that creating engaging, high-performing Magento stores is important. As the market and your customers change, so too should your store. Our Growth partnerships provide proactive support so you won’t get left behind.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. highly recommend.
Highly Recommended. Very friendly, fast and effective customer service. always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. highly recommended!!
Amazing SEO results from Sapan and Ashish at 23 Digital. They are so professional , passionate, helpful and friendly. I have been working with 23 Digital for almost 10 years and the results are excellent. Almost every keyword for my business Spitting Image Catering is ranking first on Google. Any queries that I have are responded to quickly and efficiently. I highly recommend them.. thanks team !!
My company has been with 23 Digital for over 3 years now and we have had great results and excellent service. 23 Digital are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks guys!
We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
I have been working with 23 Digital for nearly 10 years now we have built the Grass Solutions Web Site from ground up and recently developed our Shop On LIne System. I employ 23 digital for SEO and management of Ad Words. 23 Digital have no contributed to the growth of our business from the creation of our on line shop front. Highly recommend.
Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
Hi, We have been working with 23 Digital for our marketing solutions for the past year and they have really helped us. Neeraj and his team have made themselves available anytime that we needed them. Its always great to have people with a vast knowledge and who are willing to help you in the best way they could.
Kaushala from 23 Digital is simply amazing! She’s super friendly, honest, dedicated, knowledgeable and highly experienced in digital marketing. I would highly recommend her to anyone who is after a reliable marketing executive. Keep up the good work 23 Digital. Kaushala is one of your greatest assets!
The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquires, our email gets contact enquires we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
Hyvä is a modern Magento 2 frontend theme designed for speed, simplicity, and performance. It replaces the traditional Luma theme with a lightweight alternative that improves Core Web Vitals, SEO, and user experience.
Unlike Luma, Hyvä uses minimal JavaScript, reducing page load times significantly. It’s easier to develop with, more responsive on mobile, and passes Google’s performance metrics effortlessly.
Yes, Hyvä is fully compatible with Magento 2.4+ and actively updated to support future releases. It works with most third-party extensions and follows Magento’s best practices.
Absolutely. Hyvä is built specifically to meet Google’s Core Web Vitals requirements — improving loading, interactivity, and visual stability, all of which impact your search rankings and UX.
Costs vary depending on your current setup and required customisations. At 23 Digital, we provide fixed-price Hyvä migration packages tailored to your store size and business goals.
Yes, we offer complete Hyvä theme development, from design to deployment. We also handle custom module compatibility, third-party integration, and frontend UI/UX enhancements.
Yes. With its clean HTML structure, minimal JS, and fast load speeds, Hyvä significantly improves SEO performance. Combined with Magento SEO best practices, it helps increase visibility and rankings.
Yes, we have live Hyvä theme demos and client case studies available. These showcase performance benchmarks, conversion improvements, and real-world results from our Magento clients.
A typical Hyvä migration takes 12–14 weeks, depending on the complexity of your existing frontend and the customisations required. We provide a clear roadmap and timeline before we begin.
As a certified Magento agency, 23 Digital combines technical expertise with a strong focus on performance, SEO, and CRO. Our local team ensures your Hyvä theme implementation is smooth, scalable, and aligned with your business goals.
Hyvä is compatible with many popular Magento 2 extensions, but not all will work out of the box. Since Hyvä eliminates large parts of the default JS stack (like Knockout.js), some frontend-heavy extensions may require rewrites or the use of Hyvä-compatible modules. At 23 Digital, we help assess, adapt, or replace such extensions for a smooth transition.
Yes, Hyvä can be used for both B2C and B2B Magento builds. If you’re running a B2B store with complex product configurations, account-level pricing, or quote modules, our developers can customise Hyvä to meet those requirements while retaining its performance benefits.
Hyvä significantly reduces page load times by stripping out the bloated JavaScript used in traditional Magento themes. It uses Alpine.js and Tailwind CSS instead, resulting in a smaller page footprint, faster Time to First Byte (TTFB), and improved First Contentful Paint (FCP) — all crucial Core Web Vitals metrics.
Most merchants switching from Luma or other custom themes to Hyvä see Lighthouse scores in the 90s or 100s, load time reductions of 40–70%, and conversion increases of up to 30–50%. We provide before-and-after performance benchmarks as part of every implementation.
Yes. We offer live demos and walkthroughs of Hyvä in action across various industries. This helps you visualise the frontend performance and assess how your store might look and behave post-migration.
Organic Traffic Surge
Increase in New Users
"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
