Is the look of your website putting off customers and clients ready to commit to your product or service? If you’re suffering from a high bounce rate, or a low number of online leads, your web design could need improvement. To help you diagnose any issues with your website, this blog post focuses on good website design, with a spotlight on three essential web design basics that you must get right.
1. Provide a Clear Visual Hierarchy
When there are multiple design elements all competing for attention, it can be unclear what the website visitor should be focusing on. This also makes it unclear what the most important piece of information is on the web page. In other words, without a clear visual hierarchy in the design and content of your site, your website visitor could miss something crucial − or they could jump straight out of that confusing hot mess and go to a competitor’s website with a clearer visual hierarchy. You want to be the website that looks good and is easy to understand, because that’s the site that will be getting more online leads.
2. Tell Visitors Why They Should Trust You
This is such a vital piece of information that needs to be conveyed both in the design of a website and echoed in the content as well. The easiest way of getting someone to trust you as a business is to use social proof. What’s that? It’s things like unbiased reviews from your past clients – particularly if you include names and photos for extra credibility – and logos from companies you’ve worked with, or any awards you’ve won. Make this information visual and pop it somewhere in your website design so that it’s noticeable yet tasteful. For example, it’s common practice to add client logos in greyscale tones.
3. Use Clear Call to Actions
A call to action is marketing jargon for ‘tell your customer what you want them to do next’. It may not be clear to your target market what the next step is for them to use your service or buy your product. After all, they don’t know your business inside out like you do. So make the process of buying easier for your customer. Write things like “call us today” with a phone number, or “view our online store here” with a hyperlink to drive traffic to your online store. Each call to action is like a little pathway in your website that ensures customers get to the point of sale quickly and easily when they’re ready to buy. Add enough of these pathways and you’ve got the potential to increase your leads greatly.
And Here’s One of Those Sneaky Call to Actions Now…
If you’re not sure how to craft a compelling call to action, or if your website doesn’t have a clear visual hierarchy in mind, that’s okay. And similarly, if SEO does your head in, there’s no need to panic. At 23 Digital, we’re here to help. The web designers, SEO experts and copywriters at our digital agency in Melbourne are all at your service, working for the betterment of your business. If you want to join our happy clientele, call us today on 1300 233 444.