5 Common SEO Mistakes Made by eCommerce Websites

5 Common SEO Mistakes Made by eCommerce Websites

From the outside, it would seem that SEO is completely forgotten about by eCommerce websites. Given that so many business owners seem to struggle with optimising their eCommerce websites for search engines, we’ve decided to delve into this topic deeper. This blog post will detail the five most common SEO mistakes made in the land of eCommerce, allowing you to take steps to avoid them.

Your Products Are Invisible to Google

By this, we mean that you haven’t included any product descriptions on your product pages. This is a mistake commonly made by online gift shops and clothing companies, but it applies to all eCommerce stores. Google can’t see your product images, so if you don’t give it descriptions to read, you’re basically making your products invisible to Google. The best way to counter this is to write unique content to describe each of your products.

You’re Taking Product Descriptions Straight from Manufacturers

This is a real no-go. As soon as you copy and paste a manufacturer’s product description into your website, Google is getting ready to penalise you in search engine results. Naughty SEO actions like duplicating content and content scraping will put you on the Google blacklist faster than the speed of light. If there are some products where you absolutely can’t write new descriptions in your own words, ensure you use the NO INDEX tag. It’s the only excuse for duplicate content in the eyes of Google.

You Don’t Have Any Reviews

Reviews act as huge social proof that your products are worth paying for. Social proof works a bit like peer pressure; if everyone else is buying your products, then maybe I should too! You can use this to your advantage by encouraging people to leave reviews or testimonials on your website. This also has the benefit of generating unique content, as each review is a piece of user generated content, plus it makes your website look more active to search engines. What’s not to like about that?

Your Keywords Aren’t Relevant

In SEO terms, headlines, title pages and product descriptions are prime real estate. You need to be using some quality keywords in these places so people can easily find your products. And when we say quality keywords, we mean things that people actually type into Google and other search engines when they’re looking for what you sell. Try to think of it from your customer’s perspective in order to figure out what they would type to find you. You could also conduct a customer survey to get keyword ideas.

Your URLs Are Nonsensical Product ID Numbers

“Speaking URLs” are URLs that use real words to describe the product rather than simply numbers or other nonsensical characters. It’s recommended that you change your URLs to “speaking URLs” wherever possible. There are some benefits to doing this, such as setting off a positive expectation in the customer, as your URL will describe the product and they’ll know what they’re getting when they click it. Having descriptive keywords in your URLs also increases the relevancy of your product in online searches.

Need Help with eCommerce?

If you’re wondering what unique content means, or how on earth you get yourself a “speaking URL”, don’t panic! Contact the team at 23 Digital to make sure you’re on the express train to eCommerce success. Our team of SEO specialists have all the knowledge needed to optimise your eCommerce site and generate as many leads as you can handle. Call 23 Digital today on 1300 233 444.

Published In : eCommerce Web Design

About The Author

Piyush Kotadiya is a Managing Director at 23 Digital, a full service digital agency focused on web design, ecommerce, digital marketing, interactive technology and brand experience. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce. Follow Piyush on Linkedin.

Connect

Speak a mind

COVID-19 RESPONSE

23 Digital is committed to helping businesses navigate the challenges of COVID-19. In order to support our clients during this time, we have introduced a number of changes that are designed to help businesses of all sizes and industries. Together, we can weather the storm and get through this time of uncertainty.

For Existing Clients:

We understand there has been a significant impact on a number of industries. Rest assured we are taking the initiative to ease pressure for affected clients.

Please get in touch with your point of contact or call us on 1300 233 444 to learn more about the steps we will take to support you through these hard times.

For Prospects:

We have made some changes in our terms of agreement to ease decision making and cash flow over the coming months. We have plans in place to support you for the next three months without incurring significant marketing costs.

For All:

The lines of our experts are always open for a consultation, allowing you to discuss the on-ground issues that your business is facing. We will be happy to suggest measures you can take to turn things around and minimise the impact COVID-19 has on your business.

Working closely with over 400 clients across Australia, 23 Digital is getting first-hand experience of how the economy is performing on the ground level. This valuable insight enables us to help your business to prepare or formulate a plan of action moving forward.

We are here to help, and our help is free.

Our thoughts are with everyone during this challenging time. We solemnly hope this too shall pass so we can come out strong together.