When customers compare products, your image, price and offer help them decide where to click. Google Shopping advertising puts that product information into the buying journey, giving your store an opportunity to compete for relevant demand.
23 Digital helps Australian retailers connect product data, campaign management and the ecommerce experience. We build Google Shopping strategies around the products you want to grow, the stock you can fulfil and the acquisition costs your business can support.
A catalogue contains different commercial opportunities. Some products have strong demand and dependable stock; others have narrow margins, frequent returns or limited availability. Treating every item as equally valuable can make campaign results look healthier than the business underneath them.
We start by understanding those differences. Product priorities, feed quality and purchase measurement inform the campaign plan, with your website assessed as part of the buying journey. The goal is to connect media decisions with the orders your store is equipped to serve.
Ongoing management then reviews what is selling, how much acquisition costs and what needs to change. We consider product performance alongside stock, promotions and the wider account, giving budget recommendations a clear retail rationale.
We assess Google Ads, Merchant Center and the product range you want to advertise. The review identifies setup gaps, commercial priorities and the work needed to establish a useful baseline.
We review account connections, product issues and the information required to present your store accurately. Technical and policy issues are investigated with a clear plan for corrective work and account review where appropriate.
We improve the organisation and usefulness of your product data. Titles, attributes, images and classifications are reviewed against the products you sell and the information shoppers need to compare them.
We plan and manage campaigns around agreed goals, budgets and product priorities. The approach considers suitable campaign types, available controls and the level of detail needed to make useful investment decisions.
We review how purchases and order values are recorded before relying on reported returns. Reporting connects campaign activity with available store data and explains differences that affect interpretation.
We review product response, campaign performance and changes in the trading plan. Stock, margin and seasonal activity inform recommendations for product selection, budget and the experience after the click.
Shopping ads draw on product information submitted through Merchant Center rather than a conventional keyword bidding list. That makes your catalogue data a central part of the advertising strategy. A vague title or incomplete attribute can weaken how clearly an item is represented.
We review data quality and organise improvements around your priority products. Accuracy matters as much as descriptive detail: shoppers should encounter consistent pricing, availability and product information from the ad through to purchase. Feed work is planned around the way your store maintains and updates its catalogue.
Shopping ads can be served through Standard Shopping or Performance Max campaigns using Merchant Center product data. Performance Max also reaches beyond Shopping placements, so its overall results need to be understood in the context of a broader campaign.
We assess your objectives, conversion evidence and account structure before recommending an approach. Product grouping and campaign scope should support useful decisions about investment. Where several campaign types operate together, we review their roles and the evidence available rather than assuming each reported sale is additional demand.
Your most heavily advertised product is not automatically your best growth opportunity. Acquisition cost needs to be considered alongside the value of the order, product margin and the practical ability to deliver. Those details can change which products deserve more investment.
We work with your team to make the trading priorities visible in the campaign plan. Best sellers, new ranges, seasonal offers and stock constraints may each need a different approach. The structure should support those choices without splitting activity so far that learning becomes unnecessarily difficult.
Shopping ads bring people directly to a product decision. If the selected size is unavailable, delivery is unclear or the page looks different from the advertised offer, the customer has another reason to compare a different store.
We review the product and purchase journey alongside campaign performance. Our ecommerce capabilities help connect media findings with practical website improvements, from clearer product detail to mobile usability. Development and integration requirements are scoped so you can see what is involved before committing resources.
A reported return on ad spend needs to be assessed against what remains from the sale. Product costs, fulfilment, payment fees, discounts and returns can materially change the acquisition cost your business can afford. We use the available commercial data to inform performance expectations and budget decisions.
For illustration, a retailer keeping 30% of sales after those variable costs would spend 25% of sales on media at a 4x ROAS. That leaves 5% before agency fees and fixed overheads. The same headline return can therefore support very different decisions across product ranges.
We examine product and range opportunities within the account. That helps expose differences hidden by an overall return figure and gives you a more useful basis for prioritising stock, promotions and advertising investment.
Product data is reviewed as part of the media strategy. We connect issues in the catalogue with their campaign implications and agree how fixes will be implemented, helping the account present the offer more clearly.
We discuss margin, order value and fulfilment requirements alongside advertising goals. The available commercial information helps set expectations and interpret results, making acquisition decisions more relevant to the business you operate.
Our website capabilities can support changes identified after the click. Product pages, mobile interactions and catalogue integrations are considered alongside media findings, with development scope and dependencies made explicit.
We explain what the reporting captures and how the account is organised. Shopping activity, broader Performance Max delivery and other marketing touchpoints are considered in context so performance reviews support informed decisions.
We keep campaign management connected to your catalogue and promotion plans. Regular input on stock, offers and business priorities helps the optimisation program respond to changes that a dashboard cannot fully explain.
Request a Free Website Audit to review opportunities in the ecommerce experience. We can then discuss a separate campaign and product feed review as part of your Google Shopping brief.
Connect your Shopify catalogue with a practical advertising plan. We review product data, purchase measurement and store requirements, with app or integration changes scoped according to your existing setup.
Build a clearer relationship between your WooCommerce product catalogue and campaign activity. We assess feed management, variants and order tracking, then define the technical and marketing responsibilities needed to support the account.
Organise Shopping activity around the complexity of your Magento catalogue. Product attributes, inventory sources and integration dependencies inform the feed review and campaign structure, with specialist development scoped where needed.
Assess the product data and purchase journey behind your existing ecommerce platform. We review how catalogue updates reach Merchant Center and identify the measurement or integration work required to manage campaigns confidently.
23 Digital helps Melbourne retailers organise Google Shopping advertising around the catalogue and customers they want to grow. We assess feed readiness, product priorities and the purchase journey before recommending the next investment decision.
Your campaign plan needs to reflect stock and trading requirements as well as demand. We work with those details to define a useful scope for management and reporting, with ecommerce improvements considered where they affect the customer experience.
For Sydney retailers selling online, Shopping activity needs a clear connection to the ranges that deserve investment. We review your current campaign structure and product data alongside the commercial information available from your store.
That can reveal products absorbing budget without enough contribution or ranges with room for a more focused test. Recommendations explain the evidence, campaign requirements and website considerations behind the proposed next step.
We support Brisbane retailers launching or refining Google Shopping campaigns with a plan grounded in catalogue readiness. Product information, purchase tracking and delivery coverage are reviewed together so the advertising reflects an offer your store can fulfil.
As the account develops, we assess performance against stock, margin and promotional priorities. The result is a clearer process for deciding which ranges to support, what to improve and when additional budget has a sound business case.
For Perth retailers reaching local or interstate shoppers, delivery economics are part of the advertising decision. We consider serviceable locations, shipping information and stock availability alongside product response and acquisition cost.
The campaign and store need to communicate a consistent offer. We help review that connection and develop a management scope that supports your trading goals, with reporting that explains performance in its commercial context.
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They use product information from Merchant Center to present items to shoppers. The data helps determine relevance, while the campaign settings guide delivery. We review the catalogue and account setup together so your advertising reflects the products and offers customers can actually buy.
Shopping ads are an ad format that can be delivered through Standard Shopping or Performance Max campaigns. Performance Max can also serve across other Google channels. We explain the campaign scope and available reporting so a broader campaign return is interpreted in the appropriate context.
Merchant Center is part of the setup for feed based Shopping advertising. We review its connection with your store and Google Ads, along with product data and account issues. The proposal identifies any setup or corrective work required before campaigns can run effectively.
We can investigate the cause and scope corrective work on product data, store information or account setup. Some issues require changes within your business or a review by Google. We explain responsibilities and the review process without promising approval or a particular resolution date.
Budget depends on catalogue size, demand, acquisition economics and the volume needed for useful learning. We assess the opportunity before recommending a starting scope. Your proposal separates media spend, management fees and any feed, measurement or development work.
Product data plays the central role in Shopping ad matching rather than a conventional positive keyword list. We improve relevant catalogue information and review available query insights and controls. Keyword based Search campaigns can have a complementary role within the wider acquisition strategy.
It depends on your margin and the costs remaining after the sale. A return that works for one range may be insufficient for another. We discuss variable costs, order value and business objectives before agreeing performance expectations, rather than applying the same target to every retailer.
Yes, within an agreed management scope. We plan around your trading calendar and rely on accurate product and promotion information from the store. Feed updates, campaign changes and stock priorities are coordinated so the advertising reflects what customers can buy and your team can fulfil.
We review spend, product response, purchases and recorded conversion value alongside available store evidence. Attribution settings and data quality influence interpretation. Reporting explains those factors, the commercial assumptions used and what the findings suggest for the next campaign or product decision.
Yes. Shopping can serve a specific role alongside organic search, Search campaigns and other acquisition activity. We review product priorities and campaign relationships to keep decisions coherent. The aim is to assess the combined trading picture rather than add together overlapping channel claims.
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