Your customers often start planning long before they start shopping. Pinterest gives your brand an opportunity to enter that journey with products, ideas and useful content that make the next step feel natural.
23 Digital helps Australian businesses build Pinterest campaigns around how people discover, compare and buy. We connect audience research, campaign management, creative and website experience to give your advertising a clear commercial purpose.
A saved idea can become a shortlist, a website visit or a purchase weeks later. That makes Pinterest a different opportunity from a campaign built entirely around immediate demand. Your creative needs to help people picture a result, while your website needs to make that result easy to buy.
Our approach starts with the buying occasion. What is the customer planning? What information helps them choose? Which products can you deliver profitably? We use those answers to guide audience selection, content themes and campaign priorities.
We then connect activity to a practical measurement plan. Sales, qualified enquiries and customer acquisition matter alongside discovery signals. You get a clearer view of which ideas attract attention, which bring useful traffic and which deserve further investment.
We assess your existing activity, product range, creative assets and website journey. The result is a clear view of campaign readiness and the work needed before paid traffic starts arriving.
We investigate the interests, searches and planning occasions relevant to your offer. Targeting decisions follow customer behaviour and commercial priorities, with room to test and learn.
We organise campaigns around agreed objectives, budgets and product groups. Ongoing management covers delivery, audience testing and investment decisions as performance evidence develops.
We develop visual concepts and copy that show your products in context. Each asset has a job, from introducing an idea to helping a customer choose a specific product.
For suitable ecommerce accounts, we review catalogue readiness and product information. Stock, pricing, images and landing pages need to work together before a feed becomes a useful advertising asset.
We establish useful conversion events and reporting. Testing considers creative, audience, product selection and the website journey so recommendations explain what to improve next.
Effective targeting starts with an occasion, problem or ambition your product can serve. A furniture retailer might organise campaigns around furnishing a room, while a travel business could focus on the planning stages of a particular trip.
We develop audience hypotheses and test them against actual response. Keyword and interest targeting can support discovery, while eligible customer and website audiences can help reconnect with people who already know your brand.
A campaign promoting a collection needs a different message from one supporting an enquiry or seasonal launch. We define the intended outcome before choosing the campaign structure, rather than expecting one ad to serve every stage of the journey.
For ecommerce, product availability, average order value and margin help guide priorities. For service businesses, the quality of an enquiry matters more than the number of forms submitted. Those differences shape budgets, destinations and reporting.
Your product image should answer more than what an item looks like. It can show how a room comes together, how an outfit works or how an event feels. That context gives the customer a reason to investigate further.
We bring the same discipline to the words around the image. Clear benefits, specific uses and an appropriate call to action help the creative move from visual appeal to a useful next step. Testing stays manageable so each round teaches us something.
A persuasive ad can lose its value when it leads to an unclear collection page, unavailable product or awkward mobile checkout. We review what happens after the click so the campaign and website tell the same story.
Our website and marketing teams can help identify the changes with the strongest practical case. Development and creative production are scoped clearly, giving you visibility over the resources required to turn a promising campaign into a better customer experience.
Pinterest performance needs context. A person may discover a product, return through another channel and buy later. We examine platform reporting alongside website analytics and sales data to avoid making budget decisions from one isolated number.
Where appropriate, measurement can include the Pinterest tag and server event connections. We review event quality and duplication, document attribution settings and use the available evidence to guide testing. No tracking setup captures every customer interaction perfectly.
We start with your offer, margins and buying cycle. That keeps the channel recommendation grounded in what your business needs to achieve and what a viable customer acquisition cost looks like.
We develop ideas around the situations that lead people to your products. Visuals and copy work together to explain relevance, rather than relying on attractive imagery alone.
Our broader web capabilities help connect advertising with the experience that follows. You can address landing page and conversion issues through a coordinated plan with clearly defined scope.
We agree what each test is intended to prove. Results then inform the next creative brief, audience decision or budget change, building a useful body of evidence over time.
We explain the relationship between spend, response and commercial outcomes. Reporting includes the limits of attribution and the next actions, so you can make informed investment decisions.
Pinterest can complement search, SEO, email and other paid channels. We consider how it contributes to the full customer journey and where another channel may be better suited to your goal.
Start with a free website audit to identify issues that could affect the customer journey after a click. It is a practical starting point for discussing landing pages, product discovery and conversion readiness.
Connect relevant planning themes with products people can purchase online. Catalogue readiness, collection structure and stock availability help turn discovery into a useful shopping journey.
Show how your products contribute to a finished space or everyday routine. Contextual creative can help people compare possibilities and return when they are ready to make a decision.
Organise creative around customer needs, occasions and product benefits. We consider the route from inspiration to product selection, with landing pages that help the customer choose confidently.
Explore campaigns where visual ideas can support research and planning. We assess audience fit and enquiry quality carefully, with a clear offer and a measurable next step.
For Melbourne businesses, we connect campaign reach with the markets you can actually serve. A local retailer may need to promote delivery coverage, while a national ecommerce brand needs a broader acquisition plan. We develop creative and landing page recommendations around that commercial reality, then test the audiences and product themes most relevant to your goals.
A Sydney brand launching a new range needs more than a collection of product ads. We help identify the occasions, benefits and visual themes that give the launch relevance. Campaign planning covers the lead time for creative, product availability and the buying journey, with reporting that distinguishes early response from sales performance.
We help Brisbane businesses assess Pinterest against their customer profile and offer. For a brand expanding interstate, that includes shipping coverage, product positioning and the website experience for a new audience. The aim is to build a sensible test with clear learning goals before increasing investment.
Perth businesses selling beyond Western Australia need advertising that reflects delivery expectations and customer confidence. We consider those details in product selection, landing page messaging and campaign coverage. Your growth plan can then focus on the markets and buying occasions that your business is equipped to support.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. highly recommend.
Highly Recommended. Very friendly, fast and effective customer service. always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. highly recommended!!
Amazing SEO results from Sapan and Ashish at 23 Digital. They are so professional , passionate, helpful and friendly. I have been working with 23 Digital for almost 10 years and the results are excellent. Almost every keyword for my business Spitting Image Catering is ranking first on Google. Any queries that I have are responded to quickly and efficiently. I highly recommend them.. thanks team !!
My company has been with 23 Digital for over 3 years now and we have had great results and excellent service. 23 Digital are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks guys!
We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
I have been working with 23 Digital for nearly 10 years now we have built the Grass Solutions Web Site from ground up and recently developed our Shop On LIne System. I employ 23 digital for SEO and management of Ad Words. 23 Digital have no contributed to the growth of our business from the creation of our on line shop front. Highly recommend.
Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
Hi, We have been working with 23 Digital for our marketing solutions for the past year and they have really helped us. Neeraj and his team have made themselves available anytime that we needed them. Its always great to have people with a vast knowledge and who are willing to help you in the best way they could.
Kaushala from 23 Digital is simply amazing! She’s super friendly, honest, dedicated, knowledgeable and highly experienced in digital marketing. I would highly recommend her to anyone who is after a reliable marketing executive. Keep up the good work 23 Digital. Kaushala is one of your greatest assets!
The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquires, our email gets contact enquires we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
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We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
It depends on your audience, offer and buying journey. Businesses with visually useful products or services can have a strong reason to investigate the channel. We assess planning behaviour, creative resources, conversion readiness and commercial goals before recommending a campaign.
The budget needs to support a meaningful test without exceeding your acquisition economics. We consider audience size, product value, margin and the time needed to learn. Media spend, management fees, creative production and website work are explained separately in your proposal.
Sales can be an appropriate campaign objective, particularly where customers can buy directly online. The outcome depends on product appeal, targeting, creative and the website experience. We also examine how discovery activity contributes to a longer purchase journey.
A catalogue is relevant to shopping activity but is not required for every Pinterest campaign. We assess the advertising approach first, then review the product data and account requirements where catalogue activity forms part of the plan.
Yes, where it suits the platform, message and campaign objective. We review your photography, video and brand assets, identify what can be adapted and scope any additional production. Existing creative is a starting point, with new variations guided by performance evidence.
The approach can use relevant keywords, interests and eligible audience data. We select options according to the customer journey and account setup, then test the response. Availability and suitability are confirmed during campaign planning.
We can include remarketing where there is a suitable audience and measurement setup. It has a different role from acquiring new customers, so we separate its objectives and reporting. This helps make the contribution of each activity easier to assess.
Early delivery and engagement signals appear before a reliable commercial pattern develops. The review period depends on spend, conversion volume and the buying cycle. We agree milestones in advance and avoid judging a considered purchase campaign from a few days of activity.
Yes, where it serves a useful role in the overall plan. We consider audience overlap, creative needs and attribution across channels. Budget recommendations follow the business objective and evidence, with clear expectations for what each channel contributes.
Reporting covers agreed outcomes, campaign delivery, spend and the tests completed. We explain attribution settings and compare available platform and website evidence. Each review includes recommendations for creative, targeting, landing pages or investment.
WooCommerce SEO or search engine optimisation (SEO) involves optimising your WooCommerce eCommerce store around specific keywords to rank higher in search results, such as Google.
WooCommerce has many SEO features out of the box, but it also has a few flaws you should know about. Our eCommerce SEO firm can guide you to leverage the built-in WooCommerce SEO functionality and use customisation to make your WooCommerce store more SEO friendly.
Why should you care?
The right starting point depends on how customers shop and which parts of your catalogue have the strongest commercial potential. Category pages usually suit shoppers comparing a range, while product pages serve people looking for a particular item, model or specification. Both matter, but they do different jobs.
For example, a search for “outdoor dining settings” calls for a useful collection page with relevant products, clear filters and buying guidance. Someone searching for a specific six-seat setting is closer to a product decision and needs accurate dimensions, materials, availability and delivery information. Sending both visitors to the same broad page can leave important questions unanswered.
At 23 Digital, our eCommerce SEO approach considers keyword demand alongside your product range and business priorities. A large category with strong demand is not automatically the best investment if stock is unreliable or margins are thin. A smaller collection with healthy margins, consistent availability and room to grow may offer a better opportunity.
We also look at the relationship between pages. Categories should make relevant products easy to find, and product pages should give customers a sensible route back to the wider range. Supporting guides can answer questions that neither page handles comfortably.
The priority is to build a clear shopping journey around valuable demand. That might mean improving several category pages before working through the catalogue, or starting with a group of products that already attract relevant searches but rarely convert. The decision should reflect where better visibility can produce worthwhile sales.
A temporary stock shortage and a permanently discontinued product need different treatment. Removing every unavailable item can interrupt useful search journeys, particularly when customers are looking for a specific model or returning to a product they have previously considered.
If an item is coming back, keeping its product page available often makes sense. The page should clearly explain that it is out of stock, provide a realistic restock estimate where one is available, and offer a useful next step. That could be a stock notification, an alternative size or a closely related product. Availability information should agree across the page, product data and any shopping feeds.
For discontinued items, the question is whether the page still serves customers. A product with continuing search demand may warrant a helpful explanation, compatibility information and suitable replacements. If a genuine successor exists, a redirect may be appropriate. Sending every removed product to the homepage usually creates a poor experience because the destination does not answer the original search.
Where an item has no replacement and the page no longer provides value, removal with the appropriate status code may be the sensible choice. Internal links and sitemaps should then be updated to reflect that decision.
For an eCommerce SEO campaign, these rules need to work across the catalogue rather than rely on individual decisions each time stock changes. Agreeing a consistent approach with your merchandising and development teams helps keep the website useful, accurate and manageable as products come and go.
Yes. Filters make shopping easier, but they can also create far more URLs than an online store needs. A shopper might combine brand, colour, size, price and availability filters. If every combination produces a separate crawlable page, search engines can encounter thousands of near-identical URLs with little additional value.
The answer is not to remove useful filters. It is to decide which filtered selections deserve their own search landing pages and which should remain shopping tools. A collection such as “waterproof hiking jackets” may represent a clear product need with meaningful search demand. A temporary combination of size, discount and sort order is less likely to justify a permanent page.
Each worthwhile landing page needs a stable purpose, suitable products and a useful customer experience. It should be linked sensibly within the store and remain relevant as stock changes. Creating pages for combinations that frequently return one item or no items can make the catalogue harder to maintain.
The technical treatment depends on the platform and how its filtering system works. Crawl controls, canonical tags and indexing settings serve different purposes, so applying one rule to every filtered URL can cause unintended problems. Blocking crawling, for example, can prevent search engines from seeing instructions placed on the page.
Site architecture and technical optimisation are part of our eCommerce SEO work. Filters should remain useful for shoppers while search engines receive a clearer view of the category and product pages that deserve attention. Testing matters before changes are rolled out across the entire store.
Start with the information your customers need to choose confidently. Rewriting a manufacturer’s description with different adjectives rarely gives a shopper a compelling reason to buy from your store. Useful product content goes further by explaining suitability, answering practical questions and making your offer clear.
For a furniture retailer, that might include dimensions in context, care requirements, assembly details and whether a piece suits a small apartment or an exposed outdoor area. For a technical product, compatibility, installation requirements and accurate specifications may matter more. The best additions come from real customer questions, product knowledge and the issues your team handles before and after a sale.
Manufacturer specifications should remain accurate. There is no benefit in changing a material, measurement or model number simply to make the copy appear unique. The opportunity lies in the explanation around those facts: who the product suits, what to compare and what customers should know before ordering.
For Australian stores, clear delivery coverage, dispatch information, warranty details and returns information can also help remove uncertainty. These claims must reflect your actual policies and should be easy to find rather than buried in a long description.
A large catalogue does not need the same writing effort on every SKU. Our eCommerce SEO content strategy can prioritise commercially important products and reusable content structures, then expand from there. The result should be consistent product information with enough specific detail to help customers make a decision, without filling every page with repetitive sales language or unsupported claims.
More traffic does not always mean more buying intent. An online store can attract additional visitors through broad advice articles while its valuable category and product pages remain unchanged. The first question is which pages and searches are responsible for the growth.
Separate branded searches from customers discovering the range for the first time, then look at performance by landing page and product category. Are visitors reaching products you can supply? Are they shopping from locations you deliver to? Are the searches relevant to your price point and offer? A large increase in visits from an unsuitable audience can make reporting look positive without improving the business.
The next step is to examine the shopping experience. Unexpected delivery charges, unclear sizing, slow mobile pages, weak product information and checkout friction can all stop relevant visitors from buying. Stock availability also matters: a category can rank well while most of its attractive products are unavailable.
Measurement needs attention too. Purchase tracking, payment-provider referrals and consent settings can affect how sales are recorded and attributed. Comparing analytics with actual orders helps establish whether the issue is commercial performance, tracking or a combination of both.
At 23 Digital, eCommerce SEO sits alongside website and conversion expertise. That allows search opportunities to be considered together with the experience customers encounter after clicking. The useful conversation is about relevant organic demand, completed orders and revenue quality. Traffic remains an important signal, but it should lead to decisions about the catalogue, content or customer journey rather than become the final measure of success.
Organic Traffic Surge
Increase in New Users
Organic Revenue
"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
