Build demand in the markets your business is ready to serve. 23 Digital helps Australian businesses expand their organic reach with international SEO strategies shaped around local search behaviour, competitive conditions and commercial opportunity.
Whether you are entering your first overseas market or managing an established global website, we align your content and technical setup so customers can discover the right version of your business. Your strategy starts with where you can win and what it will take to compete.
Expanding overseas introduces a new set of buying habits, competitors and expectations. A strategy that performs in Australia needs to be assessed against how customers search and make decisions in each target market.
We begin with your commercial priorities: market demand, product or service availability, margins and your ability to fulfil overseas enquiries or orders. These inputs help us identify where SEO investment has the strongest business case.
From there, we map the search opportunity, plan your regional website structure and develop content that reflects each audience. Technical implementation and measurement support the rollout, giving you a clear view of which markets are attracting qualified demand and which need further work.
Identify barriers to overseas visibility, including indexing issues, regional page conflicts and gaps in market coverage. We turn the findings into a prioritised roadmap for your existing website or planned launch.
Assess how customers search in each country and which competitors capture their attention. We evaluate commercial relevance alongside demand, so your campaign targets opportunities your business can realistically serve.
Plan a website structure that supports your target countries and languages. We assess domains, regional folders and navigation against your existing authority, platform capabilities and future expansion needs.
Develop briefs and page strategies around local search intent, terminology and buying concerns. Where translation is required, we coordinate the SEO requirements with your language specialists so meaning and market relevance carry through.
Help search engines understand the relationship between regional and language versions. We review hreflang, canonical tags, sitemaps and crawl access together, addressing conflicting signals that can undermine your rollout.
Refine your campaign as markets develop. We monitor visibility and conversions by country, prioritise the next improvements and expand successful content approaches where the evidence supports further investment.
International keyword research starts with how customers in a particular market describe their needs. The same product can have different names, uses and purchase considerations across countries, including those that share a language.
We map relevant searches to the pages needed to capture demand. A business expanding into New Zealand might need regional service and delivery information; a move into Germany could require a broader language and content programme. Each market gets a plan based on its own search landscape.
Your regional structure affects how easily customers find the right information and how efficiently your team manages it. We assess whether country domains, subdomains or subdirectories best fit your business, considering technical complexity and the resources needed to maintain each approach.
We also review regional navigation and language selection. Customers should be able to choose their preferred market, while search engines need access to the pages you want discovered. For existing websites, the plan accounts for redirects and established organic performance before changes go live.
Customers need to recognise that your offer is relevant to them. That means clear service availability, appropriate terminology and answers to practical questions about buying from your business.
We optimise priority pages around local intent and help adapt supporting content for each market. For an online store, this may involve delivery information, currency and returns. For a service business, it may involve regional delivery models, industry requirements and locally relevant proof.
An overseas audience needs reasons to trust your business. We identify relevant industry publications, partnerships and content opportunities that can introduce your brand to customers in each market.
Outreach is shaped around what your business can contribute, such as specialist expertise, original research or useful resources. We assess the relevance and quality of potential placements, with a focus on building a credible presence in the markets that matter to you.
Paid search can complement an international SEO rollout by putting selected offers in front of overseas customers while organic visibility develops. With appropriate tracking, it also provides evidence about search terms, landing pages and conversion behaviour.
Our SEO and paid media teams can use those findings to refine market priorities. Budgets, targeting and landing pages are planned by country, with attention to fulfilment capacity and the value of the customers you want to acquire.
We connect market selection to your offer, margins and ability to deliver. That helps you concentrate investment on countries where attracting demand can create business value.
Our search and website development capabilities help connect strategy with implementation. Regional architecture, content requirements and technical changes can be considered within the same plan.
We collaborate with your sales team, distributors and language specialists to understand customer objections and buying preferences. Those insights make the content more useful and the targeting more precise.
We can plan a focused market launch before extending coverage. A staged approach gives your team room to test the offer, resolve delivery issues and apply what you learn to the next country.
Country-level reporting helps you see where organic demand is developing. We connect search performance with relevant enquiries, transactions and revenue where tracking and data access allow.
We consider how your website and content will be maintained as coverage grows. The aim is to build an international search presence your team can develop over time.
Planning an overseas launch or reviewing your current performance? Request a free website audit to start the conversation about your international SEO priorities.
Your expansion model shapes the campaign. We tailor regional content, website structure and measurement to the way your business attracts and serves overseas customers.
Help customers discover the products you can deliver to their country. We plan regional category and product content alongside the delivery information and technical setup needed to support overseas purchasing.
Reach overseas buyers researching suppliers, capabilities and technical solutions. We develop search strategies around priority industries, decision-maker questions and the enquiries your sales team can progress.
Plan discoverable language versions with clear relationships between equivalent pages. We bring SEO requirements into the content workflow and coordinate localisation with the people responsible for language quality.
Establish the search foundations for a new country launch. We help define priority pages, technical requirements and measurement before publication, then refine the campaign as market data becomes available.
For Melbourne businesses expanding overseas, the first decision is where to focus. We help assess target countries against demand, competition and your ability to serve customers there. Your campaign can then concentrate on a defined market opportunity, with regional pages and measurement that make the rollout easier to evaluate.
If your Sydney business already attracts overseas visits, we can investigate how effectively that interest becomes an enquiry or sale. We review which pages visitors reach, whether the offer suits their market and where the journey breaks down. Those findings help prioritise improvements to regional content and conversion paths.
Brisbane businesses entering a new country need search activity aligned with launch readiness. We help sequence research, website changes and localised content around your expansion plan. Whether you sell directly or through distributors, the campaign reflects how customers can buy and the information they need to take the next step.
For Perth businesses serving overseas markets, specialist expertise needs to be discoverable to the right buyers. We help map regional demand to your products, capabilities and industry applications. Clear market pages and relevant technical content can support overseas prospects as they assess your business and prepare an enquiry.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. highly recommend.
Highly Recommended. Very friendly, fast and effective customer service. always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. highly recommended!!
Amazing SEO results from Sapan and Ashish at 23 Digital. They are so professional , passionate, helpful and friendly. I have been working with 23 Digital for almost 10 years and the results are excellent. Almost every keyword for my business Spitting Image Catering is ranking first on Google. Any queries that I have are responded to quickly and efficiently. I highly recommend them.. thanks team !!
My company has been with 23 Digital for over 3 years now and we have had great results and excellent service. 23 Digital are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks guys!
We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
I have been working with 23 Digital for nearly 10 years now we have built the Grass Solutions Web Site from ground up and recently developed our Shop On LIne System. I employ 23 digital for SEO and management of Ad Words. 23 Digital have no contributed to the growth of our business from the creation of our on line shop front. Highly recommend.
Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
Hi, We have been working with 23 Digital for our marketing solutions for the past year and they have really helped us. Neeraj and his team have made themselves available anytime that we needed them. Its always great to have people with a vast knowledge and who are willing to help you in the best way they could.
Kaushala from 23 Digital is simply amazing! She’s super friendly, honest, dedicated, knowledgeable and highly experienced in digital marketing. I would highly recommend her to anyone who is after a reliable marketing executive. Keep up the good work 23 Digital. Kaushala is one of your greatest assets!
The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquires, our email gets contact enquires we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
International SEO helps a website reach people in different countries or languages through organic search. It combines market research, regional content and technical configuration so customers can discover pages relevant to their location and needs.
A national campaign focuses on demand within one country. International SEO adds decisions about market selection, languages, regional website structure and local buying expectations. Competition and conversion behaviour also need to be assessed separately in each target country.
Often, yes. Shared language does not mean identical demand. Australian, British and American customers may use different terms and expect different pricing, delivery information or service arrangements. We assess whether dedicated regional pages would improve relevance and the buying experience.
The right choice depends on your existing website, target markets, brand strategy and capacity to maintain regional sites. We assess the options before recommending a structure. Country folders on a suitable global domain may simplify management; separate domains can suit businesses with more independent regional operations.
Hreflang identifies equivalent page versions intended for different languages or regions. It helps Google understand those relationships when selecting a relevant search result. It needs to work alongside accessible pages, appropriate content and consistent technical signals.
Translation is one part of the work. Your content also needs to match local search behaviour and accurately describe the offer available in that market. We plan SEO requirements and localisation briefs, working with your translators or language specialists where required.
You can attract overseas visitors with a .com.au website, but its Australian country association needs to be considered in the expansion plan. We assess whether to retain it for Australia and introduce a global or country-specific structure for other markets, including the migration implications.
Scope depends on the number of countries and languages, website complexity, content requirements and implementation work. We build a proposal around your priority markets and explain what is included, including any separately scoped translation, development or paid media activity.
Timing depends on existing authority, market competition, technical readiness and the pace of content delivery. We establish milestones for research, implementation and growth, then assess progress by country. A new market usually requires a longer development period than improving an established regional presence.
We review organic visibility and landing-page performance by target market, then connect that activity with conversions. For ecommerce, that may include transactions and revenue; for B2B, relevant enquiries and pipeline where CRM tracking is available. This helps inform where to continue investing.
Organic Traffic Surge
Increase in New Users
"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
