Convert more customers, drive repeat purchases and increase lifetime value with high-performing email marketing strategies powered by Klaviyo. Accelerate Growth with Intelligent Automations, Personalised Campaigns & Revenue-Driven Journeys.
23 Digital has successfully delivered high-impact email and retention programmes for hundreds of ecommerce brands, backed by more than 20 years of digital commerce experience. We specialise in building and optimising intelligent email and SMS marketing ecosystems that drive customer lifetime value, repeat revenue and long-term growth.
Convert more subscribers into customers. Give existing customers more reasons to return.
23 Digital brings strategy, copywriting, design and automation together to build email marketing programs that support sales, retention and customer lifetime value. From ecommerce journeys to B2B lead nurturing, we connect every campaign with a clear commercial purpose.
Define the role email should play in your growth plan. We assess your audience, buying cycle and current performance to prioritise opportunities across acquisition, conversion, retention and reactivation.
Build a foundation your team can work with. We configure your email platform, audience structure and supported website or CRM connections so campaigns and automations have the information they need.
Give every campaign a reason to exist. We develop calendars, write persuasive copy and design emails that reflect your brand, communicate the offer clearly and guide readers towards the next action.
Stay connected at meaningful moments. We build automated journeys for new subscribers, prospective customers and existing buyers, with triggers and timing aligned to their relationship with your business.
Make your messages more relevant to the people receiving them. We group audiences using available customer, purchase and engagement data, then tailor messaging to their needs and lifecycle stage.
Find out what moves performance forward. We test messaging, offers, creative and journey structure, using results to improve campaigns and prioritise the next changes.
At 23 Digital, we offer flexible Email & SMS packages designed to support brands at every stage of growth from foundational setup to performance-led, ongoing optimisation. Each package is structured to maximise engagement, retention and measurable revenue impact.
Platform setup and essential customer journeys
Best for: Businesses launching email marketing, changing platforms or improving an inconsistent setup.
Your scope can include:
Build the foundations for a more consistent, measurable email program.
We’ll help you set up Email correctly from day one, ensuring your data, flows and foundations are built to support long-term growth.
Ongoing campaigns and automation improvements
Best for: Businesses that need regular campaign delivery and a structured approach to improvement.
Your scope can include:
Create a coordinated program that keeps your audience engaged and supports your sales priorities.
We’ll help you optimise and scale your email marketing with ongoing campaigns, automation and performance-led improvements.
Advanced lifecycle strategy and coordinated optimisation
Best for: Businesses with established audiences, more complex journeys and a greater need for personalisation and measurement.
Your scope can include:
Develop email into a more substantial contributor to customer value and business growth.
We’ll help you maximise revenue from Email through advanced lifecycle strategies, continuous optimisation and data-driven insights.
Understand what is working and where your program needs attention. We review your campaigns, automations, data and account structure. Where a migration is required, we plan the transfer of supported contacts, preferences and assets, then validate the new setup before sending.
Give the right people a clear reason to subscribe. We help develop signup forms, landing pages and value propositions that connect with your audience, capturing useful preferences and setting expectations for the communication they’ll receive.
Keep campaign delivery moving without adding more work to your internal team. We manage agreed planning, copywriting, design, audience selection, quality checks and scheduling, aligning sends with launches, seasonal opportunities and business priorities.
Build follow-up around the moments that matter. Depending on your business and available data, journeys can include welcome, checkout recovery, post-purchase education, replenishment, customer onboarding and reactivation. Each journey has a defined purpose, entry criteria and exit rules.
Help prospects move from initial interest to an informed sales conversation. We develop nurture journeys around customer questions, use cases and decision stages, with relevant content and agreed handoff points for your sales team.
Support a healthier sending program through authentication checks, audience maintenance, suppression rules and appropriate sending practices. We monitor available delivery signals and investigate problems that could affect your ability to reach subscribers.
Use available data to make campaigns more useful. We assess purchase history, interests, engagement and lifecycle stage to shape audiences and messaging. We also review the journey from email click to landing page so the customer experience supports the intended action.
Understand how campaigns and automations contribute to your business. We review engagement, conversions and available revenue or pipeline data, then recommend the next priorities. Where feasible, controlled tests help assess whether changes generate additional results.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. highly recommend.
Highly Recommended. Very friendly, fast and effective customer service. always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. highly recommended!!
Amazing SEO results from Sapan and Ashish at 23 Digital. They are so professional , passionate, helpful and friendly. I have been working with 23 Digital for almost 10 years and the results are excellent. Almost every keyword for my business Spitting Image Catering is ranking first on Google. Any queries that I have are responded to quickly and efficiently. I highly recommend them.. thanks team !!
My company has been with 23 Digital for over 3 years now and we have had great results and excellent service. 23 Digital are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks guys!
We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
I have been working with 23 Digital for nearly 10 years now we have built the Grass Solutions Web Site from ground up and recently developed our Shop On LIne System. I employ 23 digital for SEO and management of Ad Words. 23 Digital have no contributed to the growth of our business from the creation of our on line shop front. Highly recommend.
Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
Hi, We have been working with 23 Digital for our marketing solutions for the past year and they have really helped us. Neeraj and his team have made themselves available anytime that we needed them. Its always great to have people with a vast knowledge and who are willing to help you in the best way they could.
Kaushala from 23 Digital is simply amazing! She’s super friendly, honest, dedicated, knowledgeable and highly experienced in digital marketing. I would highly recommend her to anyone who is after a reliable marketing executive. Keep up the good work 23 Digital. Kaushala is one of your greatest assets!
The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquires, our email gets contact enquires we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
Email performance depends on more than the message in the inbox. The signup experience, customer data, offer and landing page all influence what happens next.
23 Digital brings marketing, creative, website and integration capabilities together to address those connections. We work with your team to create a program that fits your brand, supports your sales model and keeps improving as your business evolves.
Our approach brings together:
Yes. Ecommerce programs often focus on first purchases, repeat orders and retention. B2B and service business programs can focus on lead nurturing, customer education, onboarding and re-engagement. The strategy reflects your sales model and buying cycle.
Yes. We start by reviewing your platform, audience, campaigns and automations. That assessment helps identify what to retain, what to improve and whether any foundational work is required before ongoing management begins.
Depending on your platform and data, journeys can include welcome sequences, lead nurturing, checkout recovery, post-purchase follow-up, replenishment, onboarding, cross-sell and reactivation. We prioritise the journeys most relevant to your business.
Supported integrations can be included in scope. We assess the information required, available interfaces and data quality before confirming how customer details, purchases or lifecycle stages will move between systems.
Yes. We can review authentication, list health, sending practices and available reputation signals. This helps identify issues and guide improvements, although inbox placement cannot be guaranteed.
We agree measures around your business model. These can include clicks, conversions, repeat purchases, revenue per recipient, qualified enquiries and pipeline progression, alongside delivery health.
Open rates are treated as a supporting signal because privacy features can affect their accuracy. Platform-attributed revenue is assessed separately from evidence that a campaign generated additional sales.
Pricing depends on your platform, campaign frequency, creative requirements, automation scope and integrations. We provide a tailored proposal with agreed deliverables and identify platform subscription fees separately.
Timing depends on account access, data readiness, integrations, creative approvals and the work required. We establish a delivery schedule during scoping, with priority campaigns or journeys identified for the initial launch.
No. A smaller, engaged audience can be a useful starting point. The initial focus may be on subscriber growth and essential journeys. Your audience size and sending volume also influence which tests and performance conclusions are practical.
Share your website, current email platform and business priorities with 23 Digital. We’ll discuss your setup, identify the areas to assess and recommend an engagement suited to your needs.
Organic Traffic Surge
Increase in New Users
"Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website."
