How to Get Started with an eCommerce Store

How to Get Started with an eCommerce Store

eCommerce has grown over the years as more and more people turn to the internet to fulfil their shopping needs. With an online store, you can extend your business’s reach, reduce overhead costs, and provide 24/7 access to your customers. If you want to start reaping the many benefits of eCommerce, read on for some tips on how to get started.

Conduct Research

We’re not going to lie: a lot of research is required before you get to the fun parts of launching an online store. Not only will you need to research the current market, including your competitors, but you’ll also need to research your customers so you can define your target audience and predict their behaviour. With enough research, you’ll be able to understand what your customers want so you can solve their problems. During the research stage, you should also get an idea of the costs involved with eCommerce, such as costs for web design, domain and hosting, merchant facilities, shipping, and digital marketing.

Build Your Store Right

There are many options these days for eCommerce platforms. Some are more DIY than others, so if you know what you’re doing, you could save some money by doing everything yourself. But if you have limited experience (which is likely if you’re reading this blog post) or if your store has complex requirements, it’s recommended that you get some outside help. The most important thing is to build your store right so you can establish the best possible foundation. Whether you opt for a turn-key solution or a customised store, don’t forget to implement ways to measure performance so you can refine as you go.

Set Your Store Up for Success

It’s a no-brainer that you’ll want your online store to succeed, but this will require you to drive traffic to your site. The best way to do this is to have a comprehensive digital marketing plan in place. There are so many options available today for marketing your store, from SEO through to social media marketing and paid PPC ads (usually through GoogleAds). With the right digital marketing strategy in place, you’ll be able to find customers who are searching for what you offer, resulting in a boost to traffic and conversions.

Call the eCommerce Experts at 23 Digital Today

At 23 Digital, we provide a one-stop shop for all your eCommerce needs. From designing online stores from the ground up through to assisting with integrations and providing top-notch digital marketing, there’s nothing we can’t help you with. To get started with your eCommerce store, call us today on 1300 233 444.

About The Author

Piyush Kotadiya is a Managing Director at 23 Digital, a full service digital agency focused on web design, ecommerce, digital marketing, interactive technology and brand experience. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce. Follow Piyush on Linkedin.


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