Long-tail keywords work to boost sales conversions in many ways. In search engine optimisation (SEO), website owners make sure their content includes the words people most often use to search for products and services. The simplest keywords – such as ‘clothing’, ‘toys’, ‘insurance’ and ‘hotels’ – are difficult to rank for in organic searches because the competition is so intense. However, if you optimise your content with a long-tail keyword – such as ‘Sydney hotels under $50’ – the keyword is less competitive and gives you a better chance to rank higher. Long-tail keywords often describe products more completely so that potential customers can click on the most appropriate website. When people can find what they’re looking for faster, they’re more likely to convert.
Depending on your business, you might want to optimise for both short phrases as well as long-tail keywords that pinpoint your location, product details, price range or quality level. You can also use long-tail keywords to enhance the user experience, which generates higher conversion rates. Including the keyword phrase is possible in page titles, blog posts, internal links to other pages on your site, and even user-generated content. Unfortunately, finding the best keywords for an Australian audience requires some knowledge of SEO and your particular business.
Long-Tail Keyword Research
The first step is finding keywords that are relevant to your business regardless of length or competitiveness. There are keyword research tools available on the internet that can tell you how competitive certain phrases are based on recent searches. Your website also has its own Competitive Power ranking. When you find a long-tail keyword that’s at or below your Competitive Power ranking, that keyword is a good choice for SEO efforts.
The 23 Digital Difference
Most business owners prefer to concentrate on core business tasks instead of researching long-tail keywords and comparing the competitiveness of different keyword choices. At 23 Digital, we offer a full range of web services including SEO and keyword selection to help you convert customers. Our team of strategists can develop a great campaign for paid and organic searches regardless of whether you’re marketing products globally or targeting local customers for brick-and-mortar stores. Contact us today to find out how we can help you improve conversions, rank higher in search results, and improve the customer’s ability to find what they’re looking for on their first click.