Aussie Disposals is a prominent retail brand specialising in outdoor, camping, and adventure equipment in Australia. With a rich history spanning several decades, the company has established itself as a trusted provider of high-quality products catering to outdoor enthusiasts, hikers, campers, and adventurers.
Driven by a commitment to exceptional customer service, Aussie Disposals has built a loyal customer base that values their extensive product knowledge and dedication to delivering a seamless shopping experience. The company has physical retail stores across Australia, along with an online presence, enabling customers to conveniently browse and purchase their desired items.
Recognising the evolving digital landscape and the importance of staying ahead in the competitive retail market, Aussie Disposals embarked on a transformative journey to enhance their online presence. Through a comprehensive website redesign and an online marketing strategy, they aimed to boost conversion rates, attract new visitors, and drive sales growth.
6 Months + Ongoing Campaign
Outdoor & Apparel Industry
20 -70 years Old
8+
$200K +
B2C
Digital Strategy, eCommerce Website, Integration, Digital Marketing
Increase Organic Traffic and Sales
Australia
The original website for Aussie disposal was very simple and it lacked the content that modern online shoppers expect. Company wanted a new ecommerce web design that would allow people to find products easily and can get assistance through Personalised content experience. When Aussie Disposal’s ecommerce platform began to show the tell-tale signs that it was in need of an upgrade, the company turned to 23 Digital and Magento to build a powerful, scalable and flexible new platform to connect their digital systems to and orchestrate data flows across the business.
Aussie Disposal is an online specialist offering high quality camping equipment and outdoor clothing and footwear at affordable prices along with their statewide stores with ambitious growth plans.
Aussie Disposal realised that too many of their order management tasks were manual which was proving to be both time-consuming and distracting for a team trying to realise ambitious growth plans. They had outgrown their ecommerce platform which had become inefficient and was struggling to meet capacity.
When they decided to upgrade their ecommerce platform, they needed a powerful but flexible ecommerce solution which could connect seamlessly with their EPOS system, payment processor and shipping services, as well as support plans for expansion into marketplaces like Amazon and eBay.
In order to drive even more traffic to their stores and website, the brand decided to do the following:
23 Digital completed a thorough analysis of Aussie Disposal’s current and future requirements and recommended a solution that would provide end-to-end connectivity between their online store, EPOS and fulfilment systems and selected marketplaces.
Integrating Magento’s platform with 23 Digital’s middleware, our proprietary Integration Platform as a Service solution (IPaaS), meant the new system was capable of providing a single customer view of activity across all sales channels, a clear picture of how products were performing, and gave staff the ability to easily and quickly list and manage orders from Amazon, eBay and other marketplaces.
The project was one of our largest migrations to date, lending itself perfectly to our expertise in replatforming enterprise clients. Our Magento web developers created an intuitive online experience for Friction Free users, with an improved checkout flow that seamlessly guides users to checkout, whilst embracing the brand’s unique personality.
23 Digital created a fully integrated ecommerce solution for Aussie Disposal which enables data to flow seamlessly throughout the business, the highlights of which include:
Since teaming up with 23 Digital, Aussie Disposal has seen remarkable results – during just the single month, for example, it gained more than 50K new website visitors, as well as a respectable number of leads and customers.
“23 Digital helped us surpass all our budgeted numbers. In the first six months, we had 60% more sales than expected and 140% of them were new customers. It has allowed us to dive deeper into what our customers want and target them in a much more granular way – I recently sent an email campaign to just eight contacts! We can see that it’s working. Our email open rates are at 45% and our click-through rates are at 20%.”
Looking ahead, Aussie Disposal plans to nurture their growing contact database with even more targeted content and workflows, based on the data collected during the campaign.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. highly recommend.
Highly Recommended. Very friendly, fast and effective customer service. always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. highly recommended!!
Amazing SEO results from Sapan and Ashish at 23 Digital. They are so professional , passionate, helpful and friendly. I have been working with 23 Digital for almost 10 years and the results are excellent. Almost every keyword for my business Spitting Image Catering is ranking first on Google. Any queries that I have are responded to quickly and efficiently. I highly recommend them.. thanks team !!
My company has been with 23 Digital for over 3 years now and we have had great results and excellent service. 23 Digital are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks guys!
We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
I have been working with 23 Digital for nearly 10 years now we have built the Grass Solutions Web Site from ground up and recently developed our Shop On LIne System. I employ 23 digital for SEO and management of Ad Words. 23 Digital have no contributed to the growth of our business from the creation of our on line shop front. Highly recommend.
Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
Hi, We have been working with 23 Digital for our marketing solutions for the past year and they have really helped us. Neeraj and his team have made themselves available anytime that we needed them. Its always great to have people with a vast knowledge and who are willing to help you in the best way they could.
Kaushala from 23 Digital is simply amazing! She’s super friendly, honest, dedicated, knowledgeable and highly experienced in digital marketing. I would highly recommend her to anyone who is after a reliable marketing executive. Keep up the good work 23 Digital. Kaushala is one of your greatest assets!
The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquires, our email gets contact enquires we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
Organic Traffic Surge
Increase in New Users
"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
