Cricket Victoria is the governing body for all levels of cricket in Victoria. Providing the opportunity for more people in local communities to get involved with the sport, Cricket Victoria oversees more than 1000 cricket clubs across the state.
Cricket Victoria’s 2017-2022 strategic plan, which is in line with Cricket Australia’s strategic plan, is focused on five key aims;
In order to achieve these objectives, Cricket Victoria needed a high-end web presence and digital marketing strategy to achieve its objectives. Along with this, Cricket Victoria also needed to develop an online shop for the membership fees and training levies collection along with other ancillary services selling opportunities.
6 Months and Ongoing
Professional Sports Body
Junior & Senior Cricket Players and Fans
5+
$100K +
B2C
Digital Strategy, UI/UX Design, WordPress CMS, eCommerce, Social
Increase Fan Engagement, Increase Player Registrations, Drive Organic Traffic
Victoria, Australia
To build awareness of the Cricket Victoria brand, Cricket Victoria thought it was only fitting to have a website that reflected the academy’s excellence. They wanted a website that worked seamlessly across all devices, and that hooked up to their CRM system to manage applications from Australia and overseas. Cricket Victoria also wanted to develop an ecommerce capabilities to collect and self serve functions for different levies through its website. They needed a website that is sleek and simple, something fitting for their target audience. We accepted the challenge!
23 Digital was engaged to create an immersive digital experience for Cricket Victoria for both web, mobile and social platform to engage cricket fans in Victoria.
The old website wasn’t effective at outlining the services offered by Cricket Australia and was also lacking in other key areas. Cricket Victoria wanted to design their digital strategy around their five-year roadmap plan. The challenges facing Cricket Victoria and the KFC T20 Big Bash League project included:
23 Digital devised a digital transformation strategy which was geared to make Cricket Victoria stand out amongst the other state based cricketing bodies. We unified the look, feel and content of the website to make it focused on increasing brand awareness, trust and familiarity.
Cricket Victoria has diversified cricket programmes and training resources – to make it clear to players and fans on how these classes will help them improve their skills and achieve a better performance in playing cricket professionally. Information was presented in multimedia formats, from articles to PDFs to videos.
23 Digital was able to tap into local and global resources that provided them with both feedback and advice on best practice implementation of the solution. What resulted were visually distinctive websites that are all part of one cohesive platform.
The WordPress platform allowed 23 Digital and Cricket Victoria to rapidly build and launch a digital presence for organisation and the new KFC T20 Big Bash League team pages inside of 4 months. WordPress provides a centralised platform for team sites to work out of which allows for easier management of content and admin access.
A few weeks later, the website came to life! The light, breezy, cool look instantly relays what the brand and the products they offer is all about. The content is informative and compelling, whilst the CTAs deliver conversions. The backbone of the website is an SEO-friendly content management system (CMS) which allows Cricket Victoria to make urgent changes with the click of a few buttons.
The websites have clocked up jaw-dropping numbers, with site traffic exceeding expectations. Over 3 million page views were delivered during the season and fan engagement on the site over 3 ½ minutes. The newfound fans have continued pouring in, with an average 300% per cent of new visits recorded.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
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Organic Traffic Surge
Increase in New Users
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