HYDAC International is a world leader in motion control and fluid technology, operating in over 50 countries with over 9,000 employees and 500 sales and service partners worldwide.​
HYDAC offers an extensive product range to cover all areas of fluid power. The company also provides on-site reliability audit program, cleanliness solutions for oil and fuel, calibration services, engineering advice, bespoke design and drawings, hydraulic services, technical training and predictive maintenance solutions.​
Company needed a high-end web presence, online shop, training LMS system and client portal along with a digital marketing strategy and services to generate new enquiries, convert it into sales and serve existing customers better with new digital transformation strategy.
6 Months + Ongoing Campaign
Mining, Power, Oil & Gas, Agriculture
30 - 65 Year Old
8+ people
$100K +
B2B
Digital Strategy, eCommerce Website, Integration, Digital Marketing
Driving customer experience, new enquiries, provide customer service and increase revenue
International
HYDAC is a leader in motion control and fluid technology, offering products that are locally engineered and manufactured to Australian Standards. HYDAC also provides clients with engineering advice, calibration and hydraulic services, personalised drawings and designs, technical training, and other services.​
The objective of the new digital transformation project was to provide an ecommerce capability along with information on courses and online registration, providing manuals and client portal for self servicing requirement. Along with this, company wanted to establish themselves as a leader in the market and increase their search presence online.​
Company also wanted to streamline the inventory management, order processing and customer pricing sync therefore we used Magento to SAP integration to boost efficiency. ​
Understanding that Hydac was elevating its market reach, customer journey and experience, we needed to ensure that the message across all our creatives and eCommerce platform clearly needed to communicate what the company does and how the new site needed to be structured to serve the right demographic. ​
Company has vast number of products and range of services that it offers to the different industry sectors. It required enormous efforts in planning the UX, creating the depth in navigation and site structure to make sure that different types of users can easily find the information they are looking for. ​
Company also needed to integrate the site with SAP ERP system to streamline inventory, order processing and resource planning. The previous site didn’t meet expectations in terms of user engagement which contributed to a low conversion rate. ​
23 Digital designed a new eCommerce website on Magento 2 platform and built a multi website backend that enabled HYDAC to control all web and mobile features from a single platform. We also carried out integration of SAP with Magento development, providing HYDAC with comprehensive financial management capabilities for enhanced business transactions.​
We redesigned HYDAC’s website using Magento 2 migration, providing a fresh new look and feel. UX improvements were made to improve the user experience, keeping visitors on the site for longer. ​
Using Magento, we added SAP Integration to HYDAC’s site. In our design and development approach, we particularly focused on the following features:​
We developed an online course eCommerce module on Magento and then integrated the orders into an LMS platform to deliver the courses. ​
We needed to find the most effective organic search strategy to introduce HYDAC’s product lines to new territories. To acquire new customers, we scaled our spend and search activity across the new territories, while optimising naming conventions for high priority product groups that were missing out on revenue and impression share due to rank. ​
Industry specific campaigns were created to increase our relevance and coverage, while also giving us fine-tuned control to adjust our spend based increased online demand when particular industry demand increased. ​
23 Digital provided comprehensive digital marketing solutions to HYDAC to help them improve their online presence, increase traffic to their website, and generate more leads and conversions. The range of services offered included:
Overall, 23 Digital’s digital marketing solutions helped HYDAC achieve their online marketing goals and improve their bottom line. They used a holistic approach to ensure HYDAC got the best possible results and delivered measurable results and ROI.
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Organic Traffic Surge
Increase in New Users
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