Human-centered design is very important to connect user goals with business goals. It indeed plays a vital role to create user empathy, their need, and evaluate flexibilities when they use the platform. The platform needed to be designed in line with the human perspective and psychological behaviour. To create a feel for the user to stay on the site and maximise the transaction rate.
The first thing after defining problems was to perform competitor analysis of other directly and indirectly associated travel companies’ websites to gather data, possible improvements, and feature overlap.
The main target was to find common features, existing solutions, weaknesses, and unique values.
The word travel is quite vast as it a lot of things associated with it. It has several domains. Not everyone is looking for adventure. Different range of travellers faces different problems. After stakeholder meeting online and defining product and business goals. it was crucial to have an initial mind map of possible traveller needs. Our team divided the map into pre-travel, in-travel, and post-travel sections to understand user behaviour.
To understand real problems and pain points, we started with user interviews. There was a total of 10 participants.
We then designed and developed complete front and backend tour booking SaaS platform that provides a comfortable experience to view a tour and book it online. The platform can provide clear steps in booking, proper error handling, and a comfortable checkout process. Merchants can upload the tours, manage booking slots and communicate with the travellers through platform.