Office Choice is one of Australia’s most recognised office supply brands, operating through a network of independent dealers serving thousands of B2B customers nationwide. With a product catalogue spanning over 20,000 SKUs and a customer base made up of SMEs, corporates, schools, and government departments, the brand required a powerful digital solution to unify the dealer network, improve B2B ordering processes, and support long-term digital growth. 23 Digital was engaged to lead the digital upgrade, delivering a user-centric, scalable eCommerce platform integrated with back-office systems and tailored for complex B2B workflows.
5 Months + Ongoing Campaign
Office Supplies
25+ Business Owners or Office Administrators
5+
$200K +
B2B, B2C
Digital Strategy, eCommerce Website, Integration, Digital Marketing
Increase Online enquiries, Sales, and Drive Customer Engagement
Australia
Office Choice is one of the largest organisations dealing in stationery and home supplies. The business wanted to be a market leader and trendsetter through eCommerce. However, the existing eCommerce platform wasn’t scalable, and UI wasn’t effective and responsive enough to help users perform actions envisioned by the brand.
As we all know, a perfect user experience (UX) and user interface (UI) are the two elements that make the biggest impression on modern-day customers. Hence, the client was planning to improve their site by re-platforming the it on the Magento eCommerce. The client reached out to 23 Digital to create a great user experience as the client wanted to trigger the factors that lead to conversion and actual purchase.
Office Choice was also looking to streamline their business, improve their customers buying experience and migrate to a platform to handle their growing business.
Office Choice is a megastore supplying businesses and consumers with office supplies, stationaries and fit out products and has over 20,000 products.
Office Choice approached 23 Digital and was looking to streamline their business, improve their customers buying experience and migrate to a platform to handle their growing business.
At that time, Office Choice’s existing online store was on custom eCommerce platform and the goal was to redevelop the website and migrate onto Magento.
The caveat of migrating to Magento was not only migrating the 20,000 products – including categories, product descriptions, images and prices- but also migrating all user data and maintaining the Office Choice’s SEO Google Ranking.
23 Digital needed to build a more user centric and easy to navigate online store, migrated all products while maintaining previous customer data and SEO ranking.
23 Digital analysed and drew up the key market segments that were the most profitable for Office Choice and set about designing and building a new online store that simultaneously answered the core needs of these segments from the ground up on Magento, a best-in-class eCommerce platform that helps online businesses grow faster.
We then built a deep custom integration between the eCommerce platform and Office Choice’s ERP in order to keep important product, customer and order data synchronised, and progressively migrated the key historical data from the legacy platforms to the new store.
Finally, we integrated the new store with the class-leading marketing automation platform and built out detailed customer segmentation, engagement and marketing strategies tailored to each disparate market ready for 23 Digital Managed Services to execute.
23 Digital migrated all 20,000 products by sourcing all images and content from the existing/old platform. All customer data and eCommerce SEO was maintained, and the entire project was completed on time and budget, with the old website being in operation and staying live during the entire process.
Office Choice now operates on a future-ready eCommerce foundation that drives measurable improvements across its dealer network and end-customer experience:
Office Choice now leads the office supply industry with a connected B2B ecosystem that unites its national dealer network under a central, high-performing digital experience—equipping it to compete in a modern, procurement-driven market.
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Organic Traffic Surge
Increase in New Users
Organic Revenue
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