Nutrition Always is a fast-growing APAC-based health and supplement brand offering premium nutritional products for everyday wellness. As the brand experienced rising demand for its core product lines, it required a platform capable of supporting rapid scale, subscription-based sales, and international expansion. Partnering with 23 Digital, Nutrition Always migrated to Shopify Plus and implemented a high-performance eCommerce solution that elevated its digital experience while unlocking sustainable B2C growth.
12+ Months
Health, Nutrition & Fitness
Wellness-driven consumers aged 25–50
5
45K
Paid Media, Email, Influencers
Singapore, Malaysia, Australia
Shopify Plus Development, Recharge Subscription Integration, Fitness First Integration, SEO, Paid Media Strategy, CRO
Recurring Revenue, Retail Channel Integration, Brand Positioning, Market Expansion
Nutrition Always faced the dual challenge of managing high D2C growth while enabling physical product availability through Fitness First locations. Their legacy platform lacked:
The brand needed a streamlined digital ecosystem that could support both retail fulfilment and online growth—while maintaining a unified customer experience across channels.
23 Digital implemented a multi-pronged approach to modernise and future-proof the Nutrition Always digital operations:
The integration of Fitness First into Nutrition Always’ digital ecosystem delivered significant business impact:
Nutrition Always is now positioned as a digital-first wellness brand with omnichannel capability—powered by Shopify Plus and strategically integrated with retail partners like Fitness First.
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Organic Traffic Surge
Increase in New Users
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