Tigerpak was operating on an outdated eCommerce platform that lacked flexibility and scalability. Their digital channels were underperforming, with minimal visibility across search and no streamlined integration between online sales and inventory management. As a hybrid B2B/D2C brand, they faced a complex set of challenges:
- Poor user experience and slow page speeds on the old platform
- Manual inventory updates and disconnected order management
- Lack of SEO strategy and paid media presence
- Low lead-to-sale conversion from B2B clients
- Limited insights due to siloed data sources
The business needed a robust digital overhaul that could support both commercial buyers and direct consumers, with seamless ERP integration and measurable digital marketing ROI.