Scaling B2B and D2C Commerce with Magento 2, ERP Integration and a Full-Funnel Marketing Strategy

Tigerpak: From Obsolete Systems to Explosive eCommerce Growth

Overview

Tigerpak, a leading Australian packaging supplier, engaged 23 Digital to scale their digital presence and drive significant growth across both their D2C and B2B channels. With a vision to modernise their eCommerce infrastructure and improve operational efficiency, Tigerpak partnered with us to develop a future-proof digital strategy. Over a 12+ month campaign, our efforts delivered over 800% growth in organic traffic and 1000% increase in online revenue, transforming Tigerpak into a market leader in its category.

12 Months+

B2B & D2C, Industrial Supplies

SME Business Owners, Warehouse & Fulfilment Managers

9+

$250K+

Search, Paid, Email, Display

Magento 2 Development, Digital Strategy, SEO, Paid Media, CRO, System Integration

Traffic Growth, Sales Uplift, Digital Transformation, Operational Efficiency

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01

The Challenge:

Tigerpak was operating on an outdated eCommerce platform that lacked flexibility and scalability. Their digital channels were underperforming, with minimal visibility across search and no streamlined integration between online sales and inventory management. As a hybrid B2B/D2C brand, they faced a complex set of challenges:

  • Poor user experience and slow page speeds on the old platform
  • Manual inventory updates and disconnected order management
  • Lack of SEO strategy and paid media presence
  • Low lead-to-sale conversion from B2B clients
  • Limited insights due to siloed data sources

The business needed a robust digital overhaul that could support both commercial buyers and direct consumers, with seamless ERP integration and measurable digital marketing ROI.

02

The Solution:

23 Digital led a comprehensive digital transformation for Tigerpak, with a strong focus on platform capability, automation, and marketing performance. Our approach included:

  • Magento 2 Rebuild: A bespoke Magento 2 site tailored to support both B2B and D2C workflows, with user-specific pricing, volume-based discounts, and advanced product search and filtering.
  • Microsoft Dynamics 365 Business Central Integration: End-to-end ERP integration for real-time inventory, pricing, and order syncing—streamlining backend operations and improving accuracy.
  • SEO & Content Strategy: A full technical SEO audit, keyword mapping, and high-value content plan that positioned Tigerpak for strong organic visibility.
  • Paid Media Campaigns: Google Ads and remarketing campaigns optimised for transactional keywords and B2B product categories, delivering quick-win results and long-term brand exposure.
  • Conversion Rate Optimisation: Continuous testing and UX refinement based on user heatmaps and funnel drop-offs to improve on-site performance.
03

The Results:

The partnership between Tigerpak and 23 Digital yielded transformational results across every key metric:

  • Traffic Growth: 800% increase in organic traffic within 12 months
  • Revenue Growth: 1000% uplift in online sales since campaign inception
  • Lead Generation: Significant increase in high-value B2B inquiries
  • Operational Efficiency: ERP integration reduced manual workload and order errors
  • Site Speed & Experience: Load times improved by 60%, contributing to lower bounce rates and higher conversions

Today, Tigerpak is not only a dominant player in packaging supply but also a benchmark for digital success in the industrial eCommerce space.

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