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Transforming B2B and D2C performance with a high-converting Shopify Plus build and NetSuite integration for the Singapore and Asia-Pacific market.

Vital Proteins: Elevating Wellness Commerce Across APAC on Shopify Plus

Vital Proteins, a globally recognised collagen and wellness brand, sought to expand its digital presence in the Singapore and APAC market. With a diverse customer base that includes both direct consumers and wholesale buyers, the brand required a flexible, scalable, and conversion-driven eCommerce solution. 23 Digital was engaged to architect a high-performance Shopify Plus storefront that could seamlessly cater to both B2C and B2B operations while enhancing brand experience, localisation, and multi-market scalability.

12 Months+

Health & Wellness, Nutraceuticals

Wellness-conscious consumers, Retailers, Health Professionals

4

60K+

Paid Media, Influencer & Email Marketing

Singapore & APAC

Shopify Plus Development, NetSuite ERP Integration, SEO, Paid Media, B2B Enablement, Digital Strategy

Regional Expansion, Sales Growth, Conversion Rate Optimisation, B2B Enablement

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Our Approach

01
The Challenge

Vital Proteins needed to unify its front-end and back-end systems while catering to diverse customer types across multiple markets. Key challenges included:

  • No localised Shopify storefront for APAC with regional currencies and logistics
  • Disconnected B2B and D2C workflows, requiring a dual-channel solution
  • Manual inventory, order processing, and fulfilment tracking due to lack of ERP integration
  • Limited customer insights across regions due to siloed data
  • Weak local brand presence and visibility in APAC search markets

To scale effectively, the business required a platform that would not only deliver a polished brand experience but also automate complex inventory and order operations.

02
The Solution

23 Digital implemented a tailored Shopify Plus build with complete NetSuite ERP integration—creating a centralised, efficient commerce system and delivering regional performance at scale.

  • Shopify Plus Development: Custom storefront built to meet the UX needs of both B2C and B2B buyers, with localised content, multi-currency support, and mobile-optimised design.
  • NetSuite Integration: Bi-directional integration syncing inventory, orders, customer data, and fulfilment status in real time—eliminating manual processes and reducing operational overhead.
  • Wholesale B2B Portal: Secure, login-based access for wholesale customers with dynamic pricing, minimum order thresholds, order history, and bulk reordering functionality.
  • APAC Market Strategy: Localised payment gateways, shipping integrations, and regionalised campaign targeting for Singapore, Malaysia, and Hong Kong.
  • SEO & Paid Campaigns: Localised keyword targeting and SEM strategy to boost visibility, alongside high-performing Meta Ads and email automation funnels.
03
The Results

By combining front-end excellence with backend automation, Vital Proteins’ APAC rollout became a blueprint for wellness eCommerce success:

  • Revenue Growth: 9x increase in monthly sales within 6 months of go-live
  • Conversion Rate: 42% uplift across mobile and desktop
  • Operational Efficiency: NetSuite integration cut manual order handling time by over 70%
  • Wholesale Growth: 250+ wholesale accounts onboarded with 20% repeat ordering within 30 days
  • Market Visibility: 300% rise in non-branded organic traffic across target APAC countries

Today, Vital Proteins has a robust eCommerce infrastructure powered by Shopify Plus and NetSuite—positioning the brand to scale seamlessly across Asia-Pacific while delivering top-tier customer experiences for both consumers and trade partners.

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