Zhang’s HSC Tutoring is a specialist education provider offering tutoring programs for students from Year 2 through to Year 12, with a focus on HSC preparation across maths, science and chemistry. With five metropolitan locations across Sydney, the business targets both students and parents, particularly those seeking structured support in the lead-up to major examinations. The organisation is currently broadening its appeal to attract a wider, more diverse audience across the general community.
12 months initial SEO program
B2C (parents and students)
Education and tutoring
20+
Sydney metro
Website design and development, SEO program, Content optimisation and blog production, Booking system integration and branding alignment, Ongoing website maintenance, Expansion into Google Ads and social media
Before engaging 23 Digital, Zhang’s HSC Tutoring was receiving most website traffic through branded search terms, meaning only people already familiar with the business could find them online. The client wanted to increase visibility among new audiences and rank for non branded keywords relevant to tutoring, subjects, locations and exam preparation.
The business also needed a modern website that could integrate seamlessly with their booking system while offering a unified and multilingual user experience.
23 Digital delivered a complete website design and development project, followed by a structured SEO program across the first 12 months. The strategy involved extensive keyword research, optimisation across five Sydney locations, and a strong focus on ranking for non branded subject and tutoring search terms.
Our team implemented on page content optimisation, specialist content production, blog articles on exam guidance and early stage education topics, and an outreach program to support authority building.
On the website side, the Momence booking platform was integrated and customised to ensure a seamless visual experience, maintaining brand consistency. The site was configured to support simplified Chinese, traditional Chinese and Korean language options. Hard coded adjustments ensured users felt they remained within the same environment when navigating between website and booking system.
The client has since extended their engagement into a second year, now expanding into Google Ads and social media management.
The SEO program produced strong performance improvements, significantly increasing visibility and engagement from new audiences. Traffic, keyword rankings and conversions all demonstrated sustained growth over the 12 month period.
The website integration improved usability and removed friction from the booking experience, supporting stronger conversion pathways for students and parents researching tutoring options.
Key Performance Outcomes
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
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23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
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Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
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The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquires, our email gets contact enquires we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
Organic Traffic Surge
Increase in New Users
"Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website."
