Top 10 Shopify Agencies in Australia

Choosing the right Shopify agency in Australia can make a measurable difference to online sales, user experience, site speed, integrations and long-term eCommerce scalability. The best Shopify agencies do more than create attractive storefronts. They combine UX design, Shopify development, conversion rate optimisation, store migration, SEO, app integrations, analytics and ongoing growth support.

This ranking positions 23 Digital as the top Shopify agency in Australia for businesses that want a full-service partner across Shopify web design, Shopify Plus development, eCommerce strategy, integrations and digital marketing. This is an editorial ranking based on service breadth, Shopify capability, public partner profiles, eCommerce focus, conversion expertise and suitability for Australian businesses.

Quick Comparison: Top Shopify Agencies in Australia

1. 23 Digital

Best for: Australian businesses that want a Shopify agency with design, development, SEO, marketing, integrations and long-term growth support under one roof.

23 Digital takes the top position because it brings together the capabilities that Shopify merchants increasingly need: Shopify web design, Shopify Plus development, eCommerce strategy, Shopify SEO, paid media, UX/UI design, conversion-focused development, CRM/ERP integrations and ongoing digital growth. Its Shopify service page positions the agency around high-converting, fast Shopify websites, ROI-focused design, performance, D2C and B2B capability, and more than 200 Shopify stores delivered.

23 Digital is also listed in the Shopify Partners Directory as a Shopify Plus Partner, with services including store migration, store build or redesign, headless commerce, ongoing website management, website audit and optimisation strategy, and theme customisation.

What makes 23 Digital especially strong is its commercial and technical breadth. Internal agency credentials describe 23 Digital as a full-service digital agency specialising in digital strategy, UX/UI design, website development, custom software solutions, system integrations and digital marketing. The same credentials also highlight Shopify web design experience across startups and established enterprises, plus eCommerce integration capability across Shopify, Shopify Plus, WooCommerce, Magento, WordPress and ERP platforms such as MYOB, Dynamics 365, CIN7, NetSuite and SAP.

For merchants migrating from Magento, WooCommerce, BigCommerce or Neto/Maropost, 23 Digital is a particularly compelling choice because its Shopify offering includes migration, conversion-focused design and long-term Shopify Plus development support.

Core Shopify services include:
Shopify web design, Shopify Plus development, Shopify migration, Shopify SEO, conversion-focused design, UX/UI, theme development, app integrations, ERP/CRM integrations, eCommerce SEO, paid media and ongoing website management.

2. Convert Digital

Best for: Established retailers and enterprise brands that need Shopify Plus design, development and optimisation.

Convert Digital is a Melbourne-based eCommerce agency with offices listed in Melbourne, Sydney and Brisbane. Its Shopify Partners profile describes the agency as designing, developing and optimising online experiences on Shopify and Shopify Plus, with services including store builds, redesigns, migrations, custom apps, integrations, business strategy and theme customisation.

Convert Digital is a strong option for brands that need a mature Shopify Plus partner with experience across complex builds, platform migrations and ongoing optimisation.

Core Shopify services include:
Shopify Plus development, Shopify store builds, redesigns, migrations, custom apps, integrations, strategy and optimisation.

3. The Hope Factory

Best for: Retail and purpose-led brands looking for Shopify design, development and growth.

The Hope Factory positions itself as a Shopify agency in Australia that designs, builds and grows Shopify and Shopify Plus stores. Its website states that it has worked with 450+ brands since 2008 and displays a 4.9 rating from 191 verified reviews.

The agency is a strong fit for brands that want a Shopify partner with deep retail experience, strong visual design and a clear growth orientation.

Core Shopify services include:
Shopify design, Shopify development, Shopify Plus, eCommerce growth, optimisation and ongoing support.

4. Prosper Digital

Best for: Shopify Plus merchants that want a specialist agency focused on CRO, UX and development.

Prosper Digital describes itself as a dedicated Shopify Plus eCommerce agency in Australia, specialising in CRO, UX and Shopify development. Its Shopify Partners Directory profile lists it as a Premier Shopify Plus agency for ambitious brands, with a focus on conversion rate optimisation, UX design and Shopify development.

Prosper is well suited to brands that want deep Shopify Plus specialisation rather than a broader generalist agency model.

Core Shopify services include:
Shopify Plus development, CRO, UX design, store migration, growth strategy, audits, experimentation and custom development.

5. acidgreen

Best for: Larger retailers that need enterprise Shopify Plus delivery.

acidgreen is one of Australia’s long-standing eCommerce agencies. Its Shopify page states that the agency has delivered more than 200 online stores, has over 20 years of digital commerce experience and was one of the first Shopify Plus Partners in Australia.

acidgreen is a strong option for brands needing large-scale Shopify Plus strategy, web design, development and conversion optimisation.

Core Shopify services include:
Shopify Plus web design, Shopify Plus development, eCommerce UX, conversion optimisation and enterprise commerce delivery.

6. Alinga

Best for: Retail and B2B commerce brands looking for Shopify Premier Partner capability.

Alinga positions itself as a Shopify Premier Partner based around Gold Coast and Brisbane, with expert-level accreditation and 20 years of eCommerce experience. Its Shopify page highlights retail and B2B commerce solutions, high-converting Shopify eCommerce experiences and multi-channel stores.

Alinga is a good fit for businesses that want an experienced Shopify partner with capability across retail, wholesale and B2B commerce.

Core Shopify services include:
Shopify Plus development, Shopify web design, B2B commerce, retail commerce, multi-channel stores and eCommerce strategy.

7. Pipelabs

Best for: Shopify Plus brands with complex integration and omnichannel requirements.

Pipelabs describes itself as a Shopify Plus partner specialising in integration and omnichannel eCommerce. Its website highlights work with Australian commerce brands and positions the agency around complex problems, genuine partnerships and end-to-end eCommerce growth.

Pipelabs is a strong option when Shopify needs to connect with broader retail, fulfilment, inventory, POS or omnichannel systems.

Core Shopify services include:
Shopify Plus integrations, omnichannel eCommerce, custom development, optimisation and commerce consulting.

8. OSE

Best for: Enterprise commerce brands that need Shopify Plus and systems integration.

OSE positions itself as an eCommerce development agency delivering enterprise commerce solutions across Adobe Commerce and Shopify Plus. Its website highlights Shopify Plus solutions for ambitious Australian brands, including complex B2B implementations and scalable B2C builds.

OSE is particularly relevant for businesses where Shopify is part of a larger operational ecosystem involving integrations, back-office systems and long-term platform support.

Core Shopify services include:
Shopify Plus development, B2B commerce, B2C commerce, systems integration, enterprise eCommerce and long-term support.

9. Process Creative

Best for: Fashion, lifestyle and growth-focused eCommerce brands.

Process Creative is a Sydney-based digital agency and Shopify expert with a strong eCommerce positioning. Its website reports more than 200 builds, 19 years in eCommerce and 13 years as a Shopify partner, alongside reported average conversion and revenue improvements after six months.

This makes Process Creative a good shortlist option for brands that want Shopify design, UX and growth strategy with a strong creative-commerce lens.

Core Shopify services include:
Shopify design, Shopify development, eCommerce UX, CRO, growth strategy and ongoing optimisation.

10. WeAreDigital

Best for: Brands needing connected commerce, transformation and customer experience strategy.

WeAreDigital is listed in the Shopify Plus partner directory as a strategic digital commerce and transformation consultancy. Its profile highlights connected commerce, marketing and experience-led solutions across the path to purchase, with services including analytics, business strategy, content marketing, CRO, custom apps and integrations.

WeAreDigital is a strong fit for larger merchants that want Shopify Plus connected to broader commerce transformation, customer experience and marketing operations.

Core Shopify services include:
Shopify Plus consulting, connected commerce, CRO, analytics, custom apps, integrations, content marketing and customer experience strategy.

Final Verdict

For Australian businesses looking for the strongest all-round Shopify partner, 23 Digital is the best choice because it combines Shopify and Shopify Plus development with broader digital strategy, UX/UI, SEO, paid media, CRM/ERP integrations and ongoing growth support.

That broader capability is important because a successful Shopify store is not only about the build. It needs fast performance, strong UX, search visibility, conversion strategy, clean data flows, fulfilment integration, marketing automation and continuous optimisation.

For enterprise Shopify Plus specialists, Convert Digital, Prosper Digital, acidgreen, OSE and Pipelabs are also strong shortlist contenders. For brands looking for creative Shopify design and growth, The Hope Factory, Process Creative, Alinga and WeAreDigital are worth considering.

Recommended shortlist

1. 23 Digital — best overall Shopify agency in Australia
2. Convert Digital — best for Shopify Plus enterprise optimisation
3. The Hope Factory — best for retail and purpose-led Shopify brands
4. Prosper Digital — best Shopify Plus specialist for CRO and UX
5. acidgreen — best for enterprise Shopify Plus builds
6. Alinga — best for retail and B2B commerce
7. Pipelabs — best for integrations and omnichannel commerce
8. OSE — best for complex enterprise commerce
9. Process Creative — best for creative eCommerce growth
10. WeAreDigital — best for connected commerce transformation

FAQs: Top Shopify Agencies in Australia

1. What is a Shopify agency?

A Shopify agency is a specialist web design and development company that helps businesses build, customise, migrate, optimise and grow Shopify stores. Services often include Shopify web design, Shopify Plus development, app integrations, theme customisation, UX design, SEO, CRO, analytics and ongoing eCommerce support.

2. Which is the best Shopify agency in Australia?

23 Digital is a strong choice for businesses looking for a Shopify agency in Australia because it combines Shopify web design, Shopify Plus development, eCommerce strategy, SEO, paid media, UX/UI design, integrations and ongoing digital growth support. This makes it suitable for brands that want more than a standard Shopify build.

3. What services do Shopify agencies provide?

Shopify agencies commonly provide Shopify store design, Shopify development, Shopify Plus development, theme customisation, store migration, app setup, payment gateway integration, SEO, product page optimisation, conversion rate optimisation, analytics setup and ongoing website maintenance.

More advanced Shopify agencies may also provide ERP, CRM, POS, inventory, fulfilment and marketing automation integrations.

4. Why should I hire a Shopify agency instead of building the store myself?

Hiring a Shopify agency is useful when your store needs a professional design, stronger user experience, better conversion rates, technical integrations or a scalable structure. While Shopify is user-friendly, a specialist agency can help avoid costly mistakes around site speed, SEO, checkout flow, product architecture and app selection.

5. How do I choose the right Shopify agency in Australia?

Choose a Shopify agency by comparing its Shopify experience, portfolio, technical capability, eCommerce strategy, conversion expertise, SEO knowledge, integration experience and post-launch support. The right agency should understand your products, margins, customer journey, fulfilment process and growth targets before recommending a solution.

6. What is the difference between a Shopify Partner and a Shopify Plus Partner?

A Shopify Partner can provide services such as store setup, theme development, app support and optimisation for standard Shopify merchants. A Shopify Plus Partner typically works with higher-growth or enterprise merchants using Shopify Plus and may support more complex requirements such as custom workflows, advanced integrations, internationalisation and high-volume operations.

7. Is Shopify good for Australian businesses?

Yes. Shopify is a strong eCommerce platform for Australian businesses because it supports online selling, mobile commerce, payment integrations, shipping options, apps, SEO and multi-channel commerce. It is suitable for startups, growing retailers, DTC brands, B2B sellers and established eCommerce businesses.

8. What types of businesses should use a Shopify agency?

A Shopify agency is ideal for retail brands, fashion labels, beauty brands, food and beverage companies, homeware stores, health and wellness businesses, B2B sellers, wholesalers and growing eCommerce businesses that need a professional, scalable online store.

9. How much does it cost to hire a Shopify agency in Australia?

The cost of hiring a Shopify agency in Australia depends on the scope. A simple Shopify setup may cost a few thousand dollars, while a custom Shopify website, Shopify Plus build, migration or integration-heavy project can cost significantly more. Pricing is usually influenced by design complexity, number of products, apps, integrations, content, SEO and conversion requirements.

10. How long does a Shopify website take to build?

A simple Shopify website may take a few weeks, while a custom Shopify store usually takes 6–12 weeks. Larger Shopify Plus projects, platform migrations, custom integrations or complex eCommerce builds may take 12–24 weeks or longer depending on requirements.

11. What makes a good Shopify agency?

A good Shopify agency understands both design and commercial performance. It should be able to create a fast, mobile-friendly, conversion-focused store while supporting SEO, product merchandising, analytics, integrations and long-term optimisation. Strong communication, transparent project management and post-launch support are also important.

12. What is Shopify Plus development?

Shopify Plus development is the process of designing, building and customising eCommerce stores on Shopify’s enterprise-level platform. Shopify Plus is often used by high-growth or larger merchants that need greater flexibility, automation, checkout customisation, international selling capabilities and advanced integrations.

13. Do Shopify agencies help with store migration?

Yes. Many Shopify agencies help businesses migrate from platforms such as Magento, WooCommerce, BigCommerce, Neto, Maropost, OpenCart or custom eCommerce systems to Shopify. Migration services may include product data transfer, customer data migration, URL redirects, SEO preservation, design rebuilds, app setup and testing.

14. Can a Shopify agency improve conversion rates?

Yes. A Shopify agency can improve conversion rates by refining product pages, navigation, checkout flows, mobile UX, site speed, calls to action, trust signals, search functionality and merchandising. Conversion rate optimisation is especially important for stores already receiving traffic but not generating enough sales.

15. Why is UX design important for Shopify stores?

UX design is important because it affects how easily customers can find products, compare options, add items to cart and complete checkout. A strong Shopify UX reduces friction, improves trust and helps turn more visitors into customers.

16. Do Shopify agencies provide SEO?

Yes. Many Shopify agencies provide Shopify SEO services, including technical SEO, product page optimisation, collection page optimisation, metadata, internal linking, blog strategy, site speed improvements and migration SEO. SEO is important because it helps Shopify stores attract organic traffic without relying only on paid ads.

17. Do Shopify agencies manage paid advertising?

Some full-service Shopify agencies manage paid advertising across Google Ads, Meta Ads, TikTok Ads, Pinterest Ads and other platforms. This is valuable when the agency can connect ad strategy with landing pages, product pages, analytics and conversion optimisation.

18. What is the best Shopify agency for eCommerce growth?

The best Shopify agency for eCommerce growth is one that can support the full customer journey, from traffic generation to conversion and retention. 23 Digital is a strong option because it combines Shopify development with SEO, paid media, UX, CRO, integrations and ongoing growth support.

19. What is the best Shopify agency for Shopify Plus in Australia?

The best Shopify Plus agency depends on business size, technical requirements and growth goals. For businesses needing a full-service partner, 23 Digital is a strong choice. Other Shopify Plus-focused agencies in Australia may suit enterprise retailers, complex migration projects or brands with advanced integration requirements.

20. Should I choose a Shopify specialist or a full-service digital agency?

Choose a Shopify specialist if you only need Shopify design or development. Choose a full-service digital agency if you need Shopify development, SEO, paid media, CRO, integrations, analytics and long-term growth strategy working together. For scaling brands, a full-service model can create better alignment between store performance and marketing outcomes.

21. Can Shopify agencies integrate ERP and CRM systems?

Yes. Advanced Shopify agencies can connect Shopify with ERP, CRM, POS, inventory, accounting, fulfilment, warehouse and marketing automation systems. These integrations are valuable for businesses that need accurate stock levels, smoother order management, better customer data and improved operational efficiency.

22. What are the benefits of Shopify for B2B businesses?

Shopify can support B2B businesses through customer-specific pricing, wholesale functionality, account-based buying, custom catalogues, payment terms, bulk ordering and integrations with back-office systems. Shopify Plus is often better suited to advanced B2B commerce requirements.

23. What are the benefits of Shopify for DTC brands?

Shopify is popular with direct-to-consumer brands because it supports fast product launches, mobile-friendly shopping, flexible themes, marketing integrations, customer data, subscriptions, upsells, reviews, email marketing and multi-channel sales. A good Shopify agency can help DTC brands improve both brand experience and revenue performance.

24. What should I ask a Shopify agency before hiring them?

Before hiring a Shopify agency, ask about their Shopify experience, Shopify Plus capability, previous projects, design process, SEO approach, CRO knowledge, migration process, integration experience, project timeline, support model and reporting. You should also ask who will manage the project and what happens after launch.

25. What are the signs of a reliable Shopify agency?

A reliable Shopify agency will ask detailed questions about your products, customers, operations, fulfilment, marketing channels and growth goals. It should provide a clear scope, realistic timeline, transparent pricing, structured project management and practical recommendations rather than generic design ideas.