How Web Design Can Give You an Edge Over Competitors

How Web Design Can Give You an Edge Over Competitors

Web design isn’t just about making your website look nice. It also has the power to make you stand head-and-shoulders above the competition, but only if you put it to good use. Here are three ways good web design can help your company succeed.

Your Brand Will Seem More Professional

Good web design can be the difference between achieving branding success and fading into obscurity. Consumers are quick to make snap judgements, and if you’re not careful, your badly designed website could make your brand seem low-quality.

Remember, your website is like a calling card. No matter how fabulous your products and services are, they’ll never attract attention without a web presence that puts your best foot forward. Taking a look at what your competitors have to offer and aiming to do better is a great way to take your site’s design to new heights.

You’ll Lower Barriers to Entry

Human attention spans are shrinking. Anyone can attract attention in passing, but to keep people’s focus, you’ll need a web presence that’s conducive to regular use. When people use the web, they skip large blocks of text, get distracted by unnecessary elements, and give up when they can’t find what they want easily. Web design can solve all of these problems by focusing on the functional and aesthetic aspects of the elements that make up your site. By ensuring that each visit is a pleasurable and low-stress experience, you can instantly get a leg up on your competitors.

Your Web Footprint Will Become More Cohesive

A slick website alone doesn’t make a web presence, and nor do a few well-curated social media posts. To establish your brand as a force worth reckoning with, you’ll need to ensure that it keeps people hooked from start to finish.

Web design is the key to branding that functions flawlessly across multiple channels. By ensuring that your website pages, social media and other web presence elements complement each other, you can keep the conversation going in the right direction. Learn more about guiding your online consumer interactions forward by chatting with an expert.

Published In : Website Design

About The Author

Piyush Kotadiya is a Managing Director at 23 Digital, a full service digital agency focused on web design, ecommerce, digital marketing, interactive technology and brand experience. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce. Follow Piyush on Linkedin.


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