What is Digital Marketing & Why Do You Need It?

What is Digital Marketing & Why Do You Need It?

Put simply, digital marketing is any marketing that happens on the internet. It encompasses such things as social media marketing, email marketing, lead gen, organic (SEO/SEM), conversion optimisation, analytics, content marketing, and pay-per-click (PPC). All of these avenues offer different ways to generate sales and increase profits. Some do this directly, and some do it more indirectly, like content marketing. When talking about digital marketing, you may hear the terms inbound and outbound. Put simply, inbound means the leads come to you, while outbound means you’re chasing the leads. Both have their merits.

Why Do You Need Digital Marketing?

There are many reasons why digital marketing should be an essential part of your advertising arsenal these days. Check out some below.

Buyers Have Changed Their Behaviour

The commercial landscape has changed. People no longer look at billboards unless they’re actually driving, as passengers are glued to their phones. Old fashioned media such as magazines and radio are on their way out as people consume eBooks and podcasts instead. So much of our time is spent online that it makes sense, as a brand, to go where the people already are. This means taking advantage of digital marketing.

Digital Marketing is Measurable and Customisable

One of the best things about digital marketing is that you can measure everything you do. You can figure out what works and what doesn’t work, and finesse things down to a fine art. That way, you will only be paying for the things that are effective, which saves you time and money.

Precise Targeting Methods

While many old fashioned kinds of marketing acted in a broad way, digital marketing can be fine-tuned to appeal to a very specific kind of audience. This means that you’ll only be using money to advertise to people who are the ideal fit with your intended audience, which means they’ll be more likely to buy. How’s that for a good use of resources?

Call 23 Digital – The Experts in Digital Marketing

If you know that you should be marketing in the online space, but you’re not quite sure of how to go about it, 23 Digital can help you. Our expert business development team can steer you onto the right path to make the most of your resources. Call us now on 1300 233 444 to find out how you can get a massive ROI on your investment.

About The Author

Kapil Patel is business-savvy results-driven senior technical project manager with extensive experience delivering projects on time & within budget. He brings 12+ years of IT and digital project experience, combined with business analysis to each project.

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