Wondering why blog? Think blogging is a waste of time? Think again!
Most businesses understand the importance of search engine optimisation for their sites, but when it comes to blogging, many are in the dark as to how it can boost rankings and drive traffic to website.
In this article, we will explore five important reasons as to why you should blog.
Fresh Content Boosts Relevance
All search engines, including Google and Bing, use complex algorithms to present what they consider the most useful and relevant content to their users.
It also brings fresh content to the top of rankings for many searches, making fresh content – and thus blogs – crucial for SEO.
Blogging is one of the easiest, most cost-effective ways to serve up fresh content, improving your search engine rankings by displaying your company’s services and expertise through new, engaging content.
This works for all industries; whether you own a pet store, a bakery or an auto repair shop, an active blog will do wonders for your rankings and ultimately bring more exposure and sales to your business. This puts your business in the lead.
Blog helps in driving traffic to your website
Do you want to increase the number of qualified visitors to your website? If yes then blogging is the way to go.
Blogs help you provide a fresh content.
If you choose your blog title and content with proper SEO and keyword research, your blog would rank up on search listings and could drive you tons of qualified traffic.
Moreover, if you have written how to guides, tips and advice as well as some important content, you could share those blog posts on social media. Social media could drive lot of traffic to your blog post as well.
As rightly said by Brian Clark:
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
Blogs Builds External and Internal Links
The other benefit of having a blog is that it provides backlinks and internal links to pages that are deep within your site. Blogs serve the function of referencing your product or services which helps to create an internal link structure.
External links are just as important, as they prove to search engines that your website is trustworthy and provides helpful information. They are an important source for keeping your website optimised, which is why blogs are great link baits.
If your blog provides fresh, relevant content, people will share it through social media and websites, creating important external links.
Blogs help you establish authority in your industry.
Most well planned blogs are written to answer common community questions your potential customers might have.
If you are consistently creating content that is insightful and valuable to your target audience, it will help you get established as an expert in your industry.
If you are in the service industry, this is particularly very important for your business.
Blogs help you build your email list
If you’re not building an email list, you’re making a HUGE mistake.
As a business owner, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.
In order to get more subscribers, it is important to have a fresh content added regularly to your blog.
Of Course, you need to implement proper list building tactics on your blog. But Blogs does help you build your email list.
How 23 Digital Can Help
Blogs are the way forward in this highly competitive web sphere. To put your business ahead, contact 23 Digital about our blogging services. We can develop a blogging strategy to interest your current patrons and appeal to potential customers.