Why Your Digital Marketing Isn’t Working

Why Your Digital Marketing Isn’t Working

There’s a lot of hype about digital marketing. It’s the answer to your prayers, the silver bullet, the magical rabbit pulled out of the marketing top hat. “Then why isn’t it working?” you may ask. Well, your magic rabbit still needs the right conditions to do what you want it to – that is, capture leads, build brand awareness and sell your products or services. And while we hate to point the finger here, sometimes it’s the magician’s fault. That’s right ­­– the person at the controls. So whether that’s you, or whether you work with a digital agency in Melbourne for SEO and other digital marketing tasks, it’s worth reading on to see what you can change for greater success.

Mistake 1 – You Don’t Have a Digital Marketing Strategy

In order to move towards success, you need to know what that means in tangible terms. Why do you want to invest in digital marketing? What do you want to get out of it? Make your goals SMART ones, ensuring they’re Specific, Measurable, Achievable, Realistic and Timely. Don’t try to meet all of your goals at once. Start with the most important ones and build from there.

Mistake 2 – You’re Talking to Nobody

If you don’t have a pre-existing audience on social media or a stream of traffic on your website, it’s likely that you’re not being heard, with your voice bouncing off the walls and ricocheting back at you. If you find yourself in this situation, a digital agency in Melbourne should be able to advise you on outreach tactics to help you build your audience.

Mistake 3 – You’re Not Capturing or Following Up on Leads

Leads should be treated like liquid gold by business owners. You need ways of getting them, and once you have them, you need to follow up on them. What are we talking about here? Lead generation can involve offering useful PDFs in exchange for email addresses on your website, implementing contact forms, or even including a short paragraph at the end of a blog post to encourage people to call. Once you’ve got a lead, make sure you follow up on it.

Get Help with Your Digital Marketing Today

23 Digital is a digital agency in Melbourne that can help you with a broad range of marketing tasks such as SEO, content writing, website design, social media, business development and more. For all your digital marketing needs under one roof, call us today on 1300 233 444 and let’s make your marketing work like magic!

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About The Author

Piyush Kotadiya is a Managing Director at 23 Digital, a full service digital agency focused on web design, ecommerce, digital marketing, interactive technology and brand experience. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce. Follow Piyush on Linkedin.

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