3 Major Benefits of Digital Marketing

3 Major Benefits of Digital Marketing

Yeah, yeah, you’ve heard it all before – traditional marketing tactics are on their way out and digital marketing is the way of the future. Why does everyone keep saying this? Well, it’s not just an empty cliché. Older marketing platforms such as print media, TV, billboards and direct mail used to work really well. ‘Used to’ being the operative words. But the world has changed, and it continues to change. We need new ways of reaching prospects that suit current technologies and current lifestyle choices. There’s a whole generation out there who could be missing your business message.

If you want to reach tech-savvy potential customers with disposable cash to spend, you’ve got to get stuck into some quality digital marketing strategies. In this article, we’ll make the argument for why you should get amongst it with the top three benefits digital marketing can bring to your business.

Benefit 1 – Measurable Results

When you initiate a digital marketing campaign, you can be sure that everything is documented because it’s all online – whether it’s sitting in Google Analytics or your Social Media Campaign Report. It’s all there in black and white. And if you don’t like the story that the numbers are telling, you can change the story by learning from your results. That’s where a digital marketing agency like 23 Digital can help, because measuring and optimising digital marketing results is what we do best.

Benefit 2 – Flexible and Customisable

Are customers seeing your marketing messaging and going: ‘Wait just a minute! Where’s my personalised customer journey!?’ Consumers today expect more from businesses, and they don’t want generic marketing. They want your marketing message to be tailored to what they’re interested in. People like things that interest them, as it’s a reason for them to care. But the problem is that you can’t tailor anything when you’re using old-school marketing platforms that aren’t flexible enough to do the job. These platforms are known as broadcast media, in that they simply broadcast a message outwards in a one-way direction. On the other hand, digital marketing techniques are perfect for creating customised client journeys. This irrepressible flexibility is exactly what you want to take advantage of when it comes to digital marketing.

Benefit 3 – Low Barrier to Entry

With digital marketing, you tend to get more bang for your buck. Why is that? Unlike traditional methods of marketing where a large spend is necessary to get results, digital marketing can be easily scaled up or down depending on your budget. This means that even small businesses can afford to get on board. Gone are the days of blown-out marketing budgets − now everyone can enjoy lower marketing costs.

Let Us Help You Take Advantage of All Digital Marketing Has To Offer

This blog post has provided a tasting platter of just some of the many advantages that digital marketing has to offer your business. If you’d like to find out more about any of the points discussed here, call the knowledgeable team at 23 Digital today on 1300 233 444.

Published In : Digital Strategy

About The Author

Piyush Kotadiya is a Managing Director at 23 Digital, a full service digital agency focused on web design, ecommerce, digital marketing, interactive technology and brand experience. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce. Follow Piyush on Linkedin.

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