4 Tips for Getting Email Marketing Right

4 Tips for Getting Email Marketing Right

Email marketing can be a very useful tool in your digital marketing arsenal. Not only does it allow you to directly target people who are interested in your product or service, but it’s also affordable and effective. But in order to reap the benefits of email marketing, it’s necessary to have a good grasp of the fundamentals. Read on for four helpful tips that will help you get your email marketing right.

Keep Things Consistent

The first rule of email marketing is to make sure you keep things consistent from one email to the next. We’re not saying you should send the exact same email again and again, but you should make sure each email has a similar design and a consistent tone and style. This will help to establish your brand in the minds of your customers and enable them to know what to expect.

Provide Useful Information

There’s nothing worse than getting an inbox of emails where the only intention is to sell to you. If you want to stand out from the rest, try including some useful information that makes people seek out your emails. This is where you need to put yourself in the shoes of your customers and have a good think about what would make you open your email. If you have specialised knowledge, perhaps you could share some useful tips in each email to maintain interest and get people clicking.

Encourage Interaction

When you encourage interaction with your emails, you can ensure a higher level of engagement. This can be done in a number of ways. You can run competitions, come up with regular polls to take part in, or even ask readers to respond to your email with any questions they’d like answered in a future email. However you go about it, encouraging interaction with your emails is a sure-fire way of winning over your audience.

Include Testimonials

Testimonials are great for persuading people who are on the fence regarding your product or service. A well-timed email with one or more testimonials can be an excellent way of nudging potential buyers into a sale. Testimonials also give credit to your brand, showcasing positive experience others have had with your product or service.

H2: Get Help with Your Email Marketing Campaign Today

While the above will certainly serve you well, they’re only the tip of the iceberg when it comes to email marketing. At 23 Digital, we have expertise in all things digital marketing, giving us the ability to craft successful email marketing campaigns. Call us today on 1300 233 444 to get started.

About The Author

admin Piyush Kotadiya is a Managing Director at 23 Digital, a full service digital agency focused on web design, ecommerce, digital marketing, interactive technology and brand experience. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce. Follow Piyush on Linkedin.


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