Brands Hire Our SEO Experts
AI SEO, also known as Generative Engine Optimisation, LLM SEO or AI marketing, is the process of optimising your website and content so your business is more likely to appear in AI-generated responses.
AI for SEO brings together the proven foundations of traditional search with a newer layer of AI optimisation, built around how AI systems read and reference online information
Helping your brand appear in the answers customers now get from AI platforms
Structuring content so generative AI tools can understand, extract and cite it.
Making your content easier for large language models to interpret and trust.
Building visibility across the platforms reshaping how people discover brands.
Search behaviour is changing fast. Customers are no longer relying only on blue links and page-one rankings. They’re getting answers straight from Google AI Overviews, ChatGPT, Perplexity and Gemini, often before they even click through to a website.
If your brand isn’t showing up in AI-generated answers, you risk missing the moment customers are comparing options and choosing who to contact. A smart AI SEO strategy helps your business stay visible in traditional search while building presence in the AI answers shaping customer decisions
AI SEO works best for businesses whose customers research before they buy. Think professional services, B2B companies, eCommerce brands, healthcare providers, legal firms and finance businesses.
If your audience uses AI to compare options, get advice or find local providers, AI SEO can help tip the odds in your favour so they find you before they find your competitor.
The numbers are in, and they’re hard to ignore. AI search is changing how people find answers, compare brands and decide who gets their click.
Google AI Overviews now reach more than 2 billion monthly users in over 200 countries and territories.
Source: Google, 2025ChatGPT referral traffic grew 206% year-on-year from January 2025 to January 2026, showing just how quickly AI platforms are becoming discovery channels.
Source: Semrush, 2026Only 16% of brands systematically track AI search performance, leaving a major visibility gap for competitors to move into.
Source: McKinsey, 2025AI-generated search results are reducing organic web traffic by 15% to 25% as more users get what they need without clicking through.
Source: Bain & Company, 2025Half of consumers now intentionally use AI-powered search engines, with many relying on them to guide buying decisions.
Source: McKinsey, 2025$750 billion in revenue is projected to flow through AI-powered search by 2028.
Source: McKinsey, 202523 Digital’s AI SEO services are built for visibility across two fronts: traditional organic search and AI-generated answers. Together, they work to strengthen Google E-E-A-T while helping AI platforms better understand and reference your brand.
Using advanced SEO AI tools, we look beyond short keywords to uncover the longer, conversational prompts people use on AI platforms. From there, we build your AI SEO strategy around the questions your customers are actually asking.
AI SEO StrategyAI needs context. We map your key topics and services into a connected content structure that helps Google, ChatGPT and Perplexity understand what your brand should be known for.
GENERATIVE ENGINE OPTIMISATIONWe optimise content so it’s useful for humans while being easy for large language models to interpret. Think clear answers, structured information, FAQs and extractable snippets, all designed for stronger AI SEO optimisation.
AI FOR SEOBehind the scenes, we work on schema markup, structured data, crawlability and site architecture. These solid AI and SEO technical foundations help search engines and AI platforms reference your content with more confidence.
AI SEO OPTIMISATIONAI platforms look for signals of trust. We strengthen your brand’s credibility through digital PR, brand mentions and authority signals across trusted third-party sites, positioning your business as a source worth referencing.
AI MARKETINGYou can’t improve what you can’t see. Using the best SEO AI tools, we track AI Share of Voice, citation rates, AI Overview visibility and brand mentions across ChatGPT, Perplexity, Gemini and Google AI Mode, making it easy to see where you stand and where to move next.
AI SEO TOOLS & REPORTINGUsing advanced SEO AI tools, we look beyond short keywords to uncover the longer, conversational prompts people use on AI platforms. From there, we build your AI SEO strategy around the questions your customers are actually asking.
AI SEO StrategyAI needs context. We map your key topics and services into a connected content structure that helps Google, ChatGPT and Perplexity understand what your brand should be known for.
GENERATIVE ENGINE OPTIMISATIONWe optimise content so it’s useful for humans while being easy for large language models to interpret. Think clear answers, structured information, FAQs and extractable snippets, all designed for stronger AI SEO optimisation.
AI FOR SEOBehind the scenes, we work on schema markup, structured data, crawlability and site architecture. These solid AI and SEO technical foundations help search engines and AI platforms reference your content with more confidence.
AI SEO OPTIMISATIONAI platforms look for signals of trust. We strengthen your brand’s credibility through digital PR, brand mentions and authority signals across trusted third-party sites, positioning your business as a source worth referencing.
AI MARKETINGYou can’t improve what you can’t see. Using the best SEO AI tools, we track AI Share of Voice, citation rates, AI Overview visibility and brand mentions across ChatGPT, Perplexity, Gemini and Google AI Mode, making it easy to see where you stand and where to move next.
AI SEO TOOLS & REPORTING23 Digital is an artificial intelligence marketing agency helping businesses bridge classic search visibility with the new world of AI-driven discovery. Request a free AI SEO audit to get started.
Get Your Free AI SEO Audit
Search success isn’t about choosing one over the other; it’s about making both work harder together. Traditional SEO builds the foundation: strong rankings, technical health, quality content and authority signals. AI SEO adds the next layer, helping your brand appear in AI-generated answers.
At 23 Digital, we connect AI and SEO so your brand can show up across the full search journey, from classic Google search results to AI-powered recommendations.
23 Digital’s four-step framework helps your brand stay discoverable in Google while becoming easier for AI platforms to understand, cite and recommend.
Before AI can recommend you, search engines need to read your site properly. We tidy up technical health, site structure, content, internal linking and backlinks to deliver strong AI-powered SEO.
We shape your content so it’s easier for AI systems to pull from. From schema markup and answer-led formatting to FAQs, tables and clear summaries, we make your content clear, structured and citation-ready.
AI platforms don’t only look at what you say about yourself. Our AI SEO services help you grow authority through brand mentions and E-E-A-T signals, positioning your business as a credible source worth citing.
Once your strategy is live, we keep a close eye on performance so you’re not left guessing. Regular tracking of Google AI SEO performance and other platforms shows where your brand is gaining traction and what needs fine-tuning next.
Results from 23 Digital AI SEO and digital marketing campaigns across Australia. Numbers speak louder than promises.
Ranked #1
Ranked #1
Ranked #1
Ranked #1
AI SEO, also known as Generative Engine Optimisation, GEO or artificial intelligence SEO, is the process of optimising your website and content so your brand can appear in AI-generated answers across platforms like Google AI Overviews, ChatGPT, Perplexity and Gemini.
Traditional SEO focuses on helping your website rank in Google’s organic results. AI SEO adds another layer, shaping your content and brand context so AI platforms are more likely to cite you in their answers.
Generative Engine Optimisation, or GEO, is the process of shaping your content so generative AI platforms can reference and cite it.
It sits under the same umbrella as LLM SEO and AI SEO optimisation. While strong SEO foundations still matter, GEO adds an extra layer by making your content more structured and easier for AI systems to reference.
23 Digital optimises for the major AI search and answer platforms, including Google AI Overviews, Google AI Mode, ChatGPT Search, Perplexity, Gemini and Microsoft Copilot.
Each platform reads and references information a little differently, which means focusing on one channel alone can leave gaps. We design your AI SEO strategy to improve visibility across the wider AI search landscape, with content and authority-building shaped around how each platform finds and recommends businesses.
As an AI marketing agency at the forefront of AI, 23 Digital uses a mix of AI tools for SEO, including AI visibility platforms, semantic audit software, schema testing tools and structured data validators that help us understand how your brand is showing up in AI search.
We also run manual prompt checks across platforms like ChatGPT, Perplexity, Gemini and Google AI Mode, because not everything worth knowing sits neatly in a dashboard. We combine platform data and citation checks to spot where your brand is visible and where you might be missing out.
Many businesses start seeing early movement within 60 to 90 days, especially in AI Overview visibility and brand mentions. Like traditional SEO, artificial intelligence SEO builds over time. The stronger your technical setup and authority signals are at the start, the faster you’ll see early gains.
AI for marketing is also cumulative. As AI platforms see your brand referenced more often across trusted content and relevant topics, your chances of being recommended continue to grow.
No, and it shouldn’t. Traditional SEO is still the foundation that helps search engines understand and trust your content. Site health, useful content, quality backlinks and E-E-A-T all play a role in building that visibility. From there, AI SEO adds the next layer, improving your chances of appearing in AI-generated answers.
Yes. 23 Digital is a Melbourne-based AI digital marketing agency with teams in Sydney and Brisbane, working with businesses Australia-wide.
Our AI SEO services are shaped around the local search landscape. We look at how Australians search and use AI platforms to make decisions, then build a strategy that delivers visibility across traditional Google results and AI-generated answers.
If your customers use Google, ChatGPT or Perplexity to research options or make decisions in your category, AI SEO should be on your radar. At 23 Digital, we work with Australian businesses across professional services, eCommerce, healthcare, legal, finance and B2B sectors.
The easiest way to find out if AI SEO is right for your business is with a free audit. We’ll show you where your brand is currently appearing and what can be improved first.
The brands building AI SEO authority now are giving themselves a serious head start, and that gap will only get harder for competitors to close. Get started today with a free AI SEO audit that shows where your brand stands across ChatGPT, Perplexity, Google AI Overviews and Gemini.
Organic Traffic Surge
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"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
