The Way Forward in 2022 & Beyond for SEO

The Way Forward in 2022 & Beyond for SEO

After the turbulence of 2021, many businesses are looking to 2022 as the year of getting things back on track. It’s therefore no surprise that more businesses are investing more into SEO in order to boost rankings and traffic. SEO can be an excellent shortcut to achieving your goals, but as any digital marketing agency will tell you, it’s vital to stay up-to-date with the latest trends so you can have the best chance of success. This blog post will take a look at some important elements that should be part of every SEO strategy in 2022.

Staying Ahead of the Competition

Keeping an eye on what your competitors are doing has always been important, but in 2022, it’s even more important than ever. It’s one thing if your competitors are leaving you behind in the dust, but it’s another thing entirely if you don’t even know about it. When you keep a close eye on your competitors, you can take steps so you can get ahead – and stay ahead.

Ranking for the Most Competitive Keywords

Ranking for competitive keywords can be tough – after all, they’re competitive for a reason. In 2022, you can boost your chances of ranking for the most desirable keywords by inserting your keywords in high-quality content that appeals to visitors as well as Google. You should also ensure you have a good mix of keywords in terms of search volume, allowing you to rank for less competitive keywords while you’re working on improving the rankings of your more competitive keywords.

First-Party Data Collection

First-party data collection refers to data you capture from users interacting with your own website, and it’s valuable for a number of reasons. Firstly, it lets you learn more about the users of your site so you can better understand their intent. Secondly, it’s completely free. Unlike third-party data, you don’t need to pay for data you collect yourself. It’s also much more relevant to your website and its users, enabling you to make better decisions for your campaigns.

Improved Page Speed

If your website is taking forever to load, 2022 is the year to do something about it. Not only do most visitors click away immediately when they encounter slow loading sites, but Google also doesn’t look kindly upon them. Pages that are slow and clunky are often penalised with lower rankings, so it’s well worth the time and effort to boost page speed anyway possible.

Expanded User Experience

Gone are the days when user experience was primarily concerned with how a website functioned. These days, the definition of user experience has expanded to include how a website looks as well as how it functions. Partnering with a digital agency in Melbourne that offers comprehensive web design services in addition to SEO is a sure-fire way of ensuring you’re delivering a positive user experience in every way.

Better Focus on User Intent

User intent is set to become a big part of SEO in 2022. User intent is all about doing things that anticipate what the user will do. By understanding the intent of your target audience, aka why they’re searching certain keywords, you can tailor your website and content to address this and increase the chances of action being taken. Good keyword research is key to this, as is the creation of user profiles to help you target the right audience.

Refreshed Existing Content

It’s no secret that Google’s algorithms love fresh content, so if you’ve noticed a dip in rankings and it’s been a while since you’ve updated your content, this could be a great place to start. Refreshing existing content can be as simple as updating the keywords, or you can go even further by doing a complete rewrite, ensuring your content will still be completely relevant.

More Evergreen Content

If you don’t want to worry about constantly updating your content, make it a priority to write content that’s evergreen. Evergreen content is content that doesn’t go out of date and therefore won’t need continual updates. For example, instead of writing “our company is backed by 11 years of experience”, which will become out of date after just one year, you could write “our company is backed by over a decade of experience”, which will still ring true for at least 8 more years.

Omni-Channel Digital Campaigns

An omni-channel digital campaign is a campaign that delivers a seamless experience across all channels. These campaigns have a particular focus on the customer experience, taking both digital and traditional forms of marketing and ensuring they deliver a consistent message. Whether a campaign offers a seamless experience can often make the difference between a successful campaign and an unsuccessful one. For this reason, it’s important to work closely with your digital agency to ensure they remain consistent with any other marketing you may be doing.

Interactive Experiences

Adding interactive elements to your website is a great way to capture the attention of visitors and improve your bounce rate. Interactive experiences can range from quizzes and live chat bots through to competitions – anything that encourages people to engage with your brand and stick around longer on your site.

Stay Up-to-Date with the Latest SEO Trends

2022 is set to be an exciting time in the world of SEO. If you don’t want to get left behind, 23 Digital can help you stay up to speed with SEO and digital marketing services that are second to none. As a leading digital agency in Melbourne, we’ve helped countless clients to build successful SEO campaigns, and we can help you too. Call us today on 1300 233 444 to get started.

Published In : Digital Strategy

About The Author

admin Piyush Kotadiya is a Managing Director at 23 Digital, a full service digital agency focused on web design, ecommerce, digital marketing, interactive technology and brand experience. While much of his current work is focused on research, strategy development and UX, he has a passion for ecommerce. Follow Piyush on Linkedin.

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