Digital Strategy / Design Direction / Web Design / eCommerce / Digital Marketing

Australian Laser

23 Digital led strategic site design to provide the smooth user interface which makes it easy for clients to book a cosmetic treatments and pay online.

As leaders in Laser Hair Removal and pioneers of the Laser and Paramedical Skin industry, Australian Laser & Skin clinic was founded with the vision and passion to unite patient concerns with the most advanced, proven, non-invasive and up-to-date medical technology. With a diverse audience, company needed a way to appeal to a new, younger consumers in order to maintain their market share. Because of our millennial category experience and our working relationship with their digital marketing, they engaged us to collaborate closely with their internal team in an effort to evolve their brand identity and carry this message of passion and inspiration through a vibrant website.

Through a comprehensive digital strategy and new content framework, we segmented services that appealed to both male and female audience. After many rounds of concepts and explorations we landed on a very simple and flexible solution. From brand messaging to visual design and supporting content production, we created a platform that was inspired by company’s commitment to serve their customers need.

Mobile User Experience

We combined our research insights and responsive web design expertise to produce consistent and memorable mobile user experience.
Our design-driven approach helped us move quickly from exploring mobile opportunities to crafting amazing interactive and visual designs.