Australian Laser & Skin Clinics is the market leader in laser hair removal, skin and beauty treatments in Melbourne. With over 14+ clinics, their franchise network sets the benchmark for the beauty industry overall.
The business goal was to augment their position as the leader in a competitive industry that saw the multiple new clinics open in key suburbs that ALS also operated in. For the client, it was imperative to keep attracting new and existing consumers through their sales funnel and keep the clinic network busy.
The core challenge was to do this across different business lines, for example a client requiring laser hair treatment may vary from someone with a skin treatment requirement.
The objectives for the Australian Laser & Skin Clinic website design and marketing campaign:
One of the key challenges identified in this process was the need to cater to different business lines, as clients requiring laser hair treatment may vary from those with a skin treatment requirement. This meant that the website and marketing campaign needed to be tailored to different target audiences, each with their own set of needs and preferences.
Another challenge was the need to establish the clinic’s brand and credibility in a highly competitive industry. With new clinics opening in key suburbs, the clinic needed to differentiate itself from the competition and establish itself as the go-to destination for laser hair removal and skin treatments. This required a comprehensive marketing campaign that would build brand awareness and trust among potential customers.
In addition, the clinic needed to provide an exceptional customer experience, both online and in-person. This meant designing a website that was easy to navigate, informative, and visually appealing, as well as offering exceptional customer service in-clinic.
23 Digital worked closely with Australian Laser & Skin Clinics to identify the key challenges they were facing and develop a comprehensive strategy to address them. We recommended a website redesign and marketing campaign that would leverage various channels to reach and engage with potential customers.
The website redesign focused on creating separate pages for each service offered, with detailed information about the treatment, its benefits, and what to expect during and after the procedure. We also ensured that the website featured prominent calls-to-action (CTAs) that directed visitors to the various services offered by the clinic, as well as any promotions or special offers.
To build brand awareness and credibility, we recommended targeted social media campaigns on platforms such as Facebook and Instagram to promote the clinic’s services, special offers, and customer reviews. We also advised the clinic to invest in search engine marketing (SEM) to drive traffic to their website through paid advertising on Google. We developed email marketing campaigns to keep existing customers informed about new treatments, promotions, and events, and to encourage them to book repeat appointments.
To ensure an exceptional customer experience, we implemented a live chat feature on the website, enabling potential customers to get their questions answered quickly and easily. We also recommended staff training to ensure that customer service was a top priority in-clinic.
The result of our work was a resounding success for the clinic, with increased traffic to the website, improved online visibility and search rankings, and an increase in leads and conversions. The clinic was able to attract and retain customers in a highly competitive market, with a customer-centric approach to website design and marketing that emphasised exceptional customer service and experience.
Overall, 23 Digital was proud to work with Australian Laser & Skin Clinics to identify and overcome the challenges they faced, and provide a comprehensive solution that helped them achieve their business goals.
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Organic Traffic Surge
Increase in New Users
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