Company’s name reflects on our exclusive range of modern lights, inspiring our collection with the most up to date designs, providing lights with ambience, style and of course comfit. We aim to provide a carefully curated selection of luxury lighting, with a focus on quality and design, with ranges to suit. We have carefully compiled our product range from both local and international designers to acquire the most desired unique and on-trend products.
The Modern Lights website redesign was much needed with a focus on improving user experience, mobile-first design, branding, sales, search engine optimisation, performance, security, and analytics. The objective of the redesign was to create a more user-friendly and efficient website that better communicated the brand’s values and messaging to visitors. The redesign aimed to increase sales through optimised conversion tactics and streamlined checkout processes. Additionally, the new design also needed to be optimised for fast load times and enhanced security measures to protect customer data. Improved tracking and analytics also needed to be incorporated to allow the company to better understand user behavior and make data-driven decisions.
Websites face a few hurdles every now and then, but there were some problems that were unique to Modern Light website. Designing an ecommerce website for Modern Lights may present some unique challenges, including:
Overall, designing an ecommerce website for Modern Lights required careful attention to detail and a balance of aesthetics and functionality to provide a seamless and enjoyable user experience.
23 Digital offered the complete redesign of the new website including replatforming the site to the new magento platform. Our solution included the following components.
Identify what motivated customers to shop from Modern Lights
Discover pain points customers encountered when shopping online previously
Identify Modern Light’s competitors and evaluated strengths and weaknesses
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Organic Traffic Surge
Increase in New Users
Organic Revenue
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