Rediscover Local is a Banyule Council initiative

Designed a website for Banyule City Council to support local businesses and community

Overview

Rediscover Local is a Banyule Council initiative that supports and celebrates small business in Banyule.

Rediscover Local asks you to support the businesses that support your community and shines a light on the amazing variety of goods and services they offer. Our local businesses not only provide a vital service, they employ locals and contribute to local sport, wellness and social groups.

Shop, dine, pamper yourself, get fit and be inspired. Find a tradie, hire a professional or learn a new skill. You’ll be amazed at what you can discover in your local neighbourhood and you can even make some new friends while you do it.

Whether you’re shopping from home or safely moving around the community, supporting local is always a great choice.

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01

The Objective

The objective of the Banyule City Council’s Rediscover Local Community website design project was to create a user-friendly and engaging online platform that would promote local businesses and community groups in Banyule. The project aimed to provide a central hub where residents could easily access information about local businesses, events, and community organisations, as well as engage with and support them.

The website design project also aimed to foster a sense of community pride and encourage residents to shop locally, dine locally, and participate in local events, thereby supporting the local economy and promoting community resilience. Additionally, the website design project aimed to improve the digital presence of local businesses and community groups, and provide them with a platform to showcase their products, services, and events to a wider audience. Overall, the objective of the Rediscover Local Community website design project was to provide a digital solution to support and promote the local community in Banyule, and foster a sense of community connection and support during a challenging time.

02

The Challenge

While redesigning the website for Banyule Council’s rediscover local website project faced some challenges during the COVID-19 lockdown which include:

  • Content Management: The website design project required a significant amount of new content creation and updating existing content. Ensuring the accuracy, relevance, and consistency of the content across the website had a significant challenge as we did not have an access to local businesses during the lock-down.
  • User Experience (UX) Design: The website redesign required a thorough analysis of the user experience, including usability testing, information architecture, and user interface design. Ensuring the website’s UX was intuitive, user-friendly, and engaging for visitors during the lockdown was a challenge.
  • Technical Challenges: The website redesign project required integration with third-party services.
  • Collaboration and Communication: The website redesign project involved coordination and communication among multiple stakeholders, including web developers, designers, content creators, and project managers. Ensuring clear communication and collaboration among team members and stakeholders was a challenge in the lockdown.

Overall, the successful completion of the Banyule City Council’s Rediscover Local website redesign project required careful planning, collaboration, and execution to overcome these challenges and deliver a high-quality website that met the project objectives.

03

The Solution

The solution offered for the Banyule City Council’s Rediscover Local web design project was to create a user-friendly and visually appealing website that showcased the local community’s businesses and organisations. The website design solution focused on creating an engaging and interactive user experience that encouraged visitors to explore and connect with the local community.

To address the content management challenge, the solution involved developing a content strategy that ensured the accuracy, relevance, and consistency of the website’s content. This strategy included creating engaging content that highlighted local businesses, events, and community groups, as well as incorporating user-generated content and social media integration to increase community engagement.

To address the UX design challenge, the solution involved conducting user research and usability testing to identify user needs and preferences. This research informed the development of an intuitive and user-friendly website layout and navigation, as well as a visually appealing design that showcased the local community’s unique character and identity.

To address the technical challenges, the solution involved developing a scalable and secure website architecture that integrated with third-party services and provided a robust platform for future growth. This architecture included optimising the website’s performance and speed to ensure a seamless user experience.

To address the collaboration and communication challenge, the solution involved establishing clear communication channels and project management processes, as well as fostering collaboration among team members and stakeholders. This included regular progress updates and feedback sessions, as well as involving local businesses and community groups in the website development process.

Overall, the solution offered for the Banyule City Council’s Rediscover Local web design project aimed to create a website that showcased the local community’s unique character and identity, fostered community engagement and pride, and supported local businesses and organisations. By addressing the project’s challenges, the solution delivered a high-quality website that met the project objectives and exceeded stakeholder expectations.

04

The Result

The Banyule City Council’s Rediscover Local website redesign project aimed to create a user-friendly and visually appealing website that showcased the local community’s businesses and organisations. The project was successfully completed, and the redesigned website was launched.

The result of the Banyule Council’s redesign project was a high-quality website that met the project objectives and exceeded stakeholder expectations. The new website provided a seamless user experience, showcasing the local community’s unique character and identity and fostering community engagement and pride.

The website’s redesign resulted in an increase in website traffic and user engagement, with visitors spending more time on the website and exploring the various local businesses and organisations featured on the website. The website’s enhanced user experience also led to an increase in user-generated content, such as user reviews and social media posts, further promoting community engagement and supporting local businesses and organisations.

The Banyule City Council’s Rediscover Local website redesign project was a success, providing a valuable resource for the local community and contributing to the promotion and growth of local businesses and organisations.

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