Bay Gallery Furniture enables Australian families to shop from the comfort of their own home for a great range of outdoor wicker furniture, teak furniture as well as stunning indoor timber dining tables, dining chairs, lounges, sofas and much more.
The client has a wide range of the furniture products and wanted to build a system where different users can purchase furniture products available from the site, adding e-commerce functionality to the customer experience. Also, the client wanted to redesign the site to have a more appealing look and feel to attract more traffic.
Bay Gallery Furniture wanted to develop an online store that would easily allow visitors to browse the products by categories. The online store needed to look modern and luxurious. The site had to be easy to navigate, allow custom pricing options, provide both B2C and B2B eCommerce functionalities from a single backend.
In addition to building an ecommerce site, the following values had to be conveyed.
We knew that people shopped for furniture both online and in-store but we needed to figure out what was the more popular method of shopping. We needed to learn the shopping habits of people who bought furniture, and we needed to utilise this gathered information/knowledge in our design features for the website we were to build.
Whilst the company’s business plans were solid, a lack of branding, including logos and tone of voice, meant that our client struggled to articulate their message in a saturated market.
Without a flowing and visually appealing website, the team at Bay Gallery Furniture felt that their potential to reach thousands of customers was severely limited. Furthermore, the lack of a social media strategy or a content marketing plan meant that Bay Gallery Furniture’s message wasn’t reaching their target audiences.
With strong business ideas, skilled staff and beautiful products, our clients in Bay Gallery Furniture were well placed to succeed. However, a lack of digital strategy capped their potential.
That’s where 23 Digital came in.
With a focus on creating a flowing and user-friendly Shopify Plus website design, the expert team at 23 Digital set about constructing a website engineered for growth and sales. With a sleek logo designed, the website’s design incorporated Bay Gallery Furniture’s branding along with a clean, minimalist theme. A light shade of brown on white contrasting brought out the very best of our client’s assets and served as an excellent showcase for their huge range of outdoor furniture, living & dining furniture, armchairs and bar stools. Calls to action were included throughout each page, driving sales and engagement between the business and its web visitors.
Bay Gallery Furniture were eager to establish themselves as an authoritative voice on high quality furniture. 23 Digital were able to assist our client in achieving this by creating a blog page with a number of articles around their area of business. This allowed 23 Digital to boost their credentials whilst providing the client with engaging, shareable and lead-focused content. Content was optimised, eloquent and sales-driven.
Beyond Bay Gallery Furniture’s website, 23 Digital assisted our client in spearheading a presence on social media and organic search. An extensive social content plan ensured that Bay Gallery Furniture’s branded message reached the right target audiences on the devices they prefer. With a digital and social strategy working in correlation with each other, 23 Digital were able to give our client the prominence they truly deserved.
The website now receives up to 11,000 visitors per/day and we have increased the organic search exposure by over 200%. Return On Investment currently sits at around 175%.
We have been that successful that we now run all aspects of The Bay Gallery Furniture’s online marketing from an email base of over 40,000 to over 20,000 Social Media fans and a full service PPC model from Google Shopping & YouTube Ads to Facebook & Instagram promotions.
Nice support and design. Seamless experience right from the start to handover. Saad, Kaushala and Sapan were good help throughout the whole process with Saad’s amazing round the clock support. He was prompt and very insightful throughout the whole website design and launch process.
The 23 Digital team have been a great partner of ours for many years now at Cricket Victoria. Most recently, when we encountered a website outage on a Friday night, Mikyun and his dev team were able to be quickly called in at late notice (and out of business hours) to troubleshoot and solve the issue to bring the website back online with minimal downtime. Their web design work is also always of a high standard.
Fantastic on-going experience with the team at 23Digital. Very professional, responsive and offer a personal experience. highly recommend.
Highly Recommended. Very friendly, fast and effective customer service. always reachable. Our project Manager Kaushala is always there to help us with any technical issues we need help with or adjustments we require with our website. Thank you
23 Digital have been both efficient and productive in their business advice and services. I can confidently recommend them to others.
We have been running SEO with 23 digital for almost a year. No big issue and still happy with their services.
We have been dealing with Venkat since 4 years, our results are growing every year and cant ask for more. He was in regular touch with us and he is always one call away. They revamped our website with a cause and since then we have been getting good response from our customers. Our phone is ringing non stop, and the contact form they created is next level, saves half of my time with client enquiries. highly recommended!!
Amazing SEO results from Sapan and Ashish at 23 Digital. They are so professional , passionate, helpful and friendly. I have been working with 23 Digital for almost 10 years and the results are excellent. Almost every keyword for my business Spitting Image Catering is ranking first on Google. Any queries that I have are responded to quickly and efficiently. I highly recommend them.. thanks team !!
My company has been with 23 Digital for over 3 years now and we have had great results and excellent service. 23 Digital are a proactive team who are always in contact with us providing information on the latest trends in web marketing and are making sure we are ahead of the pack. It’s terrific to be able to run your business and be confident that this aspect of your marketing is so professionally taken care of, we could not be happier. Thanks guys!
We would like to thank the team at 23 Digital. It has been a wonderful experience, full of open communication, constructive discussions and excellent advice. We have found the team easy to deal with when transforming our website to reflect our vision. This has provided a very positive relationship. We are thrilled with our website and have no hesitation in recommending 23Digital.
I have been working with 23 Digital for nearly 10 years now we have built the Grass Solutions Web Site from ground up and recently developed our Shop On LIne System. I employ 23 digital for SEO and management of Ad Words. 23 Digital have no contributed to the growth of our business from the creation of our on line shop front. Highly recommend.
Having become unimpressed with countless of SEO company in Melbourne hired to promote my website over the past years. Luckily, we came across with 23 Digital about 4 years and now we are working on my 2nd website. The Team (Kaushala, Umang & Sapan) look after all my SEO campaigns frankly we couldn’t be happier with the fantastic SERP results they have helped us achieve! AAAA++++++++.
Work with 23 Digital just over a year, and we have achieved great result. I am thinking to write a review to let the good work not to be forgotten.
It is great pleasure to work with Sapan also with team: Umang, Brad and Matt. These people are being so dedicated to work and so responsive.
Hi, We have been working with 23 Digital for our marketing solutions for the past year and they have really helped us. Neeraj and his team have made themselves available anytime that we needed them. Its always great to have people with a vast knowledge and who are willing to help you in the best way they could.
Kaushala from 23 Digital is simply amazing! She’s super friendly, honest, dedicated, knowledgeable and highly experienced in digital marketing. I would highly recommend her to anyone who is after a reliable marketing executive. Keep up the good work 23 Digital. Kaushala is one of your greatest assets!
The team at 23 Digital have been true to their word, we came over to them 2 years ago after our website, reviews etc had been tampered with and shut down. They have rebuilt our website, google findings, organic traffic and anything else SEOs do they have done it right our phone rings for new enquires, our email gets contact enquires we are back and better than before thanks for saving our business and getting the leads we needed great work Venkat and his team Peter and Claire Fumapest Termite and Pest Control.
It’s only been a few months since we started our business relationship with 23 Digital, I have to say already I have been very impressed with the service, the staff have been so responsive and on time, delivering great ideas and value, really looking forward to working together as we continue to grow!
We cooperated with 23 digital for three years. Their team really help us a lot on SEO and other marketing jobs. I can see the results after their work. Highly recommend them. Great service and very helpful staff.
We recently moved our business’s digital marketing with 23 Digital and so far it has been a refreshing experience for us. These guys are technically sound and responsive in their dealings. UD from 23 Digital is very helpful and goes above & beyond to help.
Organic Traffic Surge
Increase in New Users
"Having become unimpressed with countless SEO companies in Melbourne, we decided to reach out to 23 Digital. We have been with them 4 years now and the results have been fantastic. We have achieved big increases in organic traffic and we have 3X revenue since working with them. Luckily we gave it another shot!"
