Vital Living is a principal supplier of high-quality mobility, disability, rehabilitation and independent living products on the Mid North Coast and beyond. They’re here to improve lives and know how important it is to keep all Australians active, independent and mobile within their homes and their community.
Vital Living approached 23 Digital, to initially carry out an SEO campaign and looked at the possibility of building an eCommerce Web Design. We looked at their ‘then’ website and carried out a full website audit. The audit identified numerous issues on the website that need to be corrected. In addition to this, part of the analysis showed that the front-end of the website did not have clear navigation for visitors and did not display credibility, trust and authority. Improvements to the existing website were necessary in order to successfully execute the Search Engine Optimisation campaign. It is also key that onsite website preparation is conducted to fully implement the SEO marketing strategy.
The objectives of the Vital Living eCommerce website design project were to create a modern, user-friendly, and visually appealing website that showcased the supplier’s high-quality mobility, rehabilitation, and independent living products, as well as disability aids. The website design project aimed to achieve the following objectives:
Overall, the Vital Living eCommerce website design project aimed to create a website that provided an excellent user experience, showcased the supplier’s extensive product range, increased online sales, and enhanced the supplier’s brand identity.
Designing an eCommerce website for Vital Living presented several challenges, including:
Overcoming these challenges required close collaboration between the website design team and Vital Living to ensure that the website met the needs of the business and its customers.
To address the challenges faced in the Vital Living eCommerce website redesign project, the following solutions was implemented:
By implementing these solutions, Vital Living’s website redesign project achieved its objectives of improving the user experience, showcasing the product range, increasing online sales, and enhancing the brand identity.
The results of Vital Living’s website redesign project include:
Overall, the results of the Vital Living website redesign project helped to position the business as a leader in the mobility and disability aids industry, increasing its market share and revenue.
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Organic Traffic Surge
Increase in New Users
Organic Revenue
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