Funding started operations in 2015 when founder and CEO Jack O’Reilly identified a gap in the market. The big banks were not effectively serving short-term mortgage customers. People who deserved better were not being offered the right products for their needs.
Since inception, Funding has rapidly grown to become a reputable non-bank fintech and the #1 choice for bridging loans in Australia.
Funding.com.au, the short-term mortgage market player, approached 23 digital as a leading software development company when the company was looking for an outsource software development provider for its short term-loan project. To ensure the stability and reliability of the loan issuing system, 23 Digital improved the business continuity by ensuring that Funding.com.au received correctly decoded information from potential customers and can provide timely responses for each request.
Funding.com.au approached 23 Digital when the company was looking for an outsource software development provider for the Loan Portal project. The task was to allow potential customers to make an application, for admin people to approve the application and refer the investors, investors to review the application and make a funding offer, and funding.com.au to facilitate the funding.
Short term loans are the focus of funding.com.au project. The aim of this service is to grant a person a loan based on the personal information submitted in an online form. The key is to provide the proper process of evaluation of the solution to ensure the appropriate customer experience for funding’s target audience.
The aim was to make the registration and application process easier for the applicants and, simultaneously, allow clients to efficiently track, approve, and disburse business loans to those eligible.
Given the large number of potential users, the system also needed to be highly intuitive. Multiple critical UI/UX considerations had to be kept in mind.
Funding.com.au required API integration with the different investors’ systems where the funders were not using the leading portal. Different providers used different mechanisms, and we needed to make sure that our middleware could interpret the information and translate it to the right data set.
In addition, information providers establish their policies and rules to ensure their operational activity. In this case, our team had to become familiar with these policies & documents and ensure the solution’s information-related practices correspond with the ones used by information providers.
23 digital started the software development process by conducting a rigorous discovery phase. We conducted the user requirement discovery session followed by user persona development, competitor analysis, detailed UX study and then a detailed software requirements specification was compiled. This document contained all the functions and features that the client wanted as part of the new software development for funding.com.au
Given the client’s express requirement, the loan management software was designed with maximal user-experience in mind. The simple and intuitive interface allowed investors to easily review and manage loan applications and draw up relevant reports. The application is also optimised for mobile devices, including tablets.
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