East Bentleigh Dental group is a dental clinic based in East Bentleigh, Victoria. The dental clinic offers a lot of different services ranging from general services, dental implants to cosmetic needs.
The practice wanted to differentiate the clinic with other dental services and wanted to position brand as a premier dental practice with experts to provide holistic dental services. They decided it was time for a change. They wanted something better… something that told their story and would help them convert more of their website visitors into new patients. Little did they know this new project would also dramatically improve their search rankings and generate even more website visitors & patients.
EBDG came with a requirement of a completely new website for their clinic to increase conversion and attract new patients. They had been in the business for quite a long time, but their business had worked mostly on referrals, and their existing website did not convert traffic to enquiries and only ranked for branded keywords on search engine.
Their requirements were as follows:
EBDG wanted to establish a marketing leading online presence. They wanted to present a very clean professional website to showcase their services, their experienced personnel and their commitment to providing excellent dental care.
They also wanted to make it easy for potential clients to find them online. In addition to their online branding and marketing needs, they also required hosting and maintenance for their website.
As many new dental practices frequently opened in the area, EBDG faced the challenge of standing out in the crowd. Despite advanced technology, a knowledgeable dental team, and high-quality treatments, EBDG had minimal online exposure and required the power of a robust digital marketing strategy to be found online and generate a proper amount of new patient inquiries (leads).
To enable a steady flow of leads and to become a recognised dental clinic in Bentleigh & surrounding suburbs, 23 Digital employed a multi-faceted strategy that would appeal to their target demographic.
From 2016 to the present, 23 Digital continues to support EBDG’s online growth with custom marketing plans that see an influx of new patient inquiries through organic searches, Google Ads, and social media marketing.
As a result of effective digital marketing services and branding efforts, the highly-rated and popular dental practice is recognised in Melbourne’s Southeastern suburbs and throughout Melbourne as a leading receive practice, allowing Dr. Harry Marget and Dr Yelena Magit and the EBDG to receive demand online and offline.
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Organic Traffic Surge
Increase in New Users
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